Optimizely has helped cement our digital test and learn culture!!!
Updated February 28, 2023

Optimizely has helped cement our digital test and learn culture!!!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Optimizely is the key tool we utilise for our onsite optimisation and personalisation programs. It is used across multiple divisions of our company. We utilise it to allow us to quickly test new concepts or hypothesis online. It has enabled us with a much faster speed to market and minimises the risk by making improvements onsite.
  • Integrates well with our digital marketing stack
  • Easy to use
  • Provides detailed reporting out of the box
  • It is expensive in comparison to some of its competitors
  • Full stack component can be hard to get up and running
  • Experimentation
  • Personalisation
  • Reporting
  • Faster speed to market for tests
  • Allowed us to minimise development effort
  • Improved onsite conversion
Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools. In addition when we went to market to evaluate different suppliers optimizely won out in terms of features, capability and usability. This more than offset the additional cost.

Do you think Optimizely Web Experimentation delivers good value for the price?


Are you happy with Optimizely Web Experimentation's feature set?


Did Optimizely Web Experimentation live up to sales and marketing promises?


Did implementation of Optimizely Web Experimentation go as expected?


Would you buy Optimizely Web Experimentation again?


Optimizely is a very powerful tool for onsite A/B and multivariate testing. It also provides very good audience identification and selection to allow running of multiple tests concurrently. In addition it has good personalisation capabilities which has allowed us to start proving the concept and value of of onsite personalisation quickly and easily.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
Split URL testing
Multivariate testing
Multi-page/funnel testing
Cross-browser testing
Mobile app testing
Not Rated
Test significance
Visual / WYSIWYG editor
Advanced code editor
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
Test duration calculator
Experiment scheduler
Experiment workflow and approval
Dynamic experiment activation
Not Rated
Client-side tests
Server-side tests
Mutually exclusive tests
Standard visitor segmentation
Behavioral visitor segmentation
Traffic allocation control
Website personalization
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Goal tracking
Test reporting
Results segmentation
CSV export
Not Rated
Experiments results dashboard

Using Optimizely Web Experimentation

Digital Marketing
Digital Development
4 - Technical competency
Understanding of digital marketing technologies
  • Onsite experimentation
  • Onsite personalisation
  • A/B Testing
  • Utilise it to quickly deploy messages on site during outages
  • Mobile app experimentation
We are about to enter contract renewal and at this stage we ware vbery unlikely to even look at other solutions.

Evaluating Optimizely Web Experimentation and Competitors

Yes - Visual Website Optimizer - as it wasn't able to run the tests we wanted to.
  • Price
  • Product Features
  • Product Reputation
The single most important factor was it's ability to integrate with our site architecture and technologies.
We wouldn't. The ability to work well with our react apps was critical to us.

Optimizely Web Experimentation Support

Very good, they are always abvailable and respond in a timely fashion.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No, we didn't feel we needed it and this has proven to be correct.
During rollout - we had a number of challenges integrating experiments into our application architecture but optimizely were there to help us resolve the issues.

Using Optimizely Web Experimentation

We found that our entire optimisation team was able to get up to speed quickly and easily. Whilst we received training as part of the onboarding it was still very easy to utilise and we have had no issues finding our way around it.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Reporting on results
  • Managing tests

Optimizely Web Experimentation Reliability

We have not come close to limits with the tool. What is holding us back is the amount of traffic we receive which limits the number of tests we can run at any one time. We have found Optimizely to be highly performant and reliable with next to no issues observed.
Never ever had any issues. Our systems are less reliable than optimizely.
It performs very well. No issues with laggy page loads or other performance related issues.