TrustRadius
Optimizely has helped cement our digital test and learn culture!!!
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3345101
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May 29, 2019

Optimizely has helped cement our digital test and learn culture!!!

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Optimizely is the key tool we utilise for our onsite optimisation and personalisation programs. It is used across multiple divisions of our company. We utilise it to allow us to quickly test new concepts or hypothesis online. It has enabled us with a much faster speed to market and minimises the risk by making improvements onsite.

  • Integrates well with our digital marketing stack
  • Easy to use
  • Provides detailed reporting out of the box
  • It is expensive in comparison to some of its competitors
  • Full stack component can be hard to get up and running
  • Faster speed to market for tests
  • Allowed us to minimise development effort
  • Improved onsite conversion
We have not come close to limits with the tool. What is holding us back is the amount of traffic we receive which limits the number of tests we can run at any one time. We have found Optimizely to be highly performant and reliable with next to no issues observed.
We found that our entire optimisation team was able to get up to speed quickly and easily. Whilst we received training as part of the onboarding it was still very easy to utilise and we have had no issues finding our way around it.
This has helped us in multiple ways, our previous tool limited us in the scope of the tests that we could achieve with our web technical stack. We have found no such limitations with Optimizely. This has meant that that we are able to test out UX concepts with limited effort prior to going to our development team. Having a single platform centralises the results across all our divisions and means we can observe learnings from other parts of the business without having to reinvent the wheel.
Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools.

In addition when we went to market to evaluate different suppliers optimizely won out in terms of features, capability and usability. This more than offset the additional cost.
Optimizely is a very powerful tool for onsite A/B and multivariate testing. It also provides very good audience identification and selection to allow running of multiple tests concurrently.

In addition it has good personalisation capabilities which has allowed us to start proving the concept and value of of onsite personalisation quickly and easily.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
10
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
9
Test duration calculator
8
Experiment scheduler
9
Experiment workflow and approval
8
Dynamic experiment activation
Not Rated
Client-side tests
9
Server-side tests
7
Mutually exclusive tests
9
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
9
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
9
CSV export
Not Rated
Experiments results dashboard
10