Optimizely is great for AB Testing!
March 20, 2023
Optimizely is great for AB Testing!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
I use Optimizely for all of our AB tests. This helps us validate new features and minor styling changes and gives us insight into our roadmap. It even allows us to make changes to the site without requiring developer support. We make sure everything is AB tested before launching, and Optimizely is a key part of making that happen.
- AB Testing.
- Data Analysis.
- Web Editor.
- User Interface.
- Multi-project management.
- Dynamic Website Set-up.
- Increases to CVR from minor features.
- > $50M in incremental revenue from successful tests.
- 100s of developer hours saved by enabling PMs to set up tests without dev support.
It's been very useful for a single person to own a test from start to finish since they can create the events, identify the core metrics for testing and then actually make the changes they want to see on the site. This allows the team to move faster and explore many different avenues. It's an opportunity cost when you're hindered in how much you can test.
Of the tools we've explored, none have the full suite of testing with in depth results analysis that Optimizely provides so we have not switched.