Outreach is Great - Best we've used to date.
February 05, 2018

Outreach is Great - Best we've used to date.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

The sales and market development teams use Outreach. It allows these teams to be more strategic with their prospecting and operational workflows. It holds AEs and MDRs accountable for the strategic approach implemented by our institution.

Pros

  • A/B Testing. Our previous tool didn't allow for that.
  • Managing handoffs from Market Dev to sales. Outreach allows for a smooth handoff.
  • Clean UI, other tools we used in the past had similar features but were not designed in a usable fashion. It is clear Outreach cares about UX.

Cons

  • Reporting is the biggest need for improvement. Data is power and I would like to have more insight into how each campaign is going. More data on teams, tags, etc.
  • Sometimes Outreach gets unsynced from Gmail. It seems to happen less now but for a while there it was a friction point for our Org.
  • Have a more seemless way of adding content assets. Sometimes snippets are hard to use. It turns collateral to attachments frequently rather than embedding it in an email.
The UX is the best I have seen from any of these tools by far!
  • More qualified opportunities.
  • Streamlined our employees' workflow. Giving them more time to spend with clients and less likely to experience burn out.
  • More insight for managers to develop their staff.
We have used ToutApp in the past. At the time it did not have any A/B testing functionality and the UX was less than ideal. We chose Outreach because it had A/B testing functionality and a better UI. We also like it since it has integrations with both Gmail and Salesforce. We would not have bought Outreach if it didn't have these two integrations.
It is well suited for any market development rep or account executive who needs to build their book of business. It is less suited for sales reps who don't prospect. For them, I would recommend more of an asset management/suggestion tool.

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