Item: SAP Commerce Cloud
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Our global marcomm departments utilize it for campaign management as well as use for measuring ROI, integration across multiple marketing platforms (social media, email, website, etc.), eblasts, and more. We tie it in with our website builder, Kentico, and some global offices don't utilize the email platform (they use Constant Contact).

Pros and Cons

Successfully ties campaigns to contacts within CRM.
Brings together marcomm departments across the globe.

The codes between Hybris and CRM do NOT match.
We've had campaigns (that took hours to build) just vanish into thin air - with no answers from SAP.

Return on Investment

Get a better view of our ROI on marketing efforts.
Get a better view of what other Marcomm teams are doing across the globe.

Alternatives Considered

Salesforce CMS and GoldMine

Honestly, I wish we would have gone with Salesforce. For the cost, onboarding, plugins that Salesforce has (and SAP doesn't), mobile options, issues with SAP, etc., Salesforce would have been a better choice (in my opinion). Before the switch to SAP we had GoldMine and it was AWFUL. I DEFINITELY wouldn't recommend it to anyone.

Other Software Used

Constant Contact, Hootsuite, Kentico Kontent

Approximate Annual eCommerce Revenue

Not available

Using SAP Commerce Cloud for B2C or B2B eCommerce

Both

Likelihood to Recommend

It's great for larger (global) organizations but it takes a LONG TIME to implement. The user interface is quite dated but does the job. If using the SAP CRM system, the campaign IDs DO NOT match up which is a HUGE inconvenience for our marketing team. We've also had campaigns (that took a LOT of time to input) completely vanish with no reason why from SAP.

SAP Commerce Cloud Review

Overall Satisfaction with SAP Commerce Cloud (formerly SAP Hybris)