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Sprout Social Review 12 of 70
"An Honest Review About Sprout Social's Effectiveness"
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9259101
Fernando Ramirez profile photo
January 22, 2016

"An Honest Review About Sprout Social's Effectiveness"

Score 5 out of 101
Vetted Review
Verified User
Review Source

Software Version
Premium

Overall Satisfaction with Sprout Social

The organization I previously worked for used Sprout Social to do a variety of things. The social tool was used to schedule and manage social posting. We used the social listening tool it has, and the analytic reports Sprout Social allows you to export as PDF files. All of this was done to help manage our clients' social media accounts, and help track their social progress.
  • Sprout Social has an easy to use interface that allows non-tech savvy people to easily maneuver their way around the tool.
  • Sprout Social allows team collaboration, task management, and progress tracking for your social teams.
  • Sprout Social combines social listening, engagement, and management all into one platform.
  • For the features and functionality Sprout Social offers, the platform is a bit pricey.
  • While Sprout Social tries act as a one-stop shop social media management tool, it doesn't excel in two of its key features: social listening and social analytics.
  • Sprout Social is a great tool is you're not tech savvy or social savvy. It's easier for you to manage, but that's about it. Creating the value is up to you.
None at my current organization, and only 2 people at my previous.
  • Sprout Social helped contribute to our clients' social followings, but you don't need a social management tool to do that.
  • If you need an easy-to-use social media management tool, then pick Sprout Social. If you need to track ROI metrics, I suggest you do some research.
  • If tracking your social media team's efforts are a business objective, then pick Sprout Social.
Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter Analytics than Sprout Social.
The price isn't worth the features you pay for. Plenty of other tools do what Sprout Social does for less.
Sprout Social is well suited for individuals who are not tech savvy or social media savvy.

Sprout Social Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
3
Sentiment analysis
3
Broad channel coverage
4
Content planning and scheduling
8
Audience targeting
5
Content optimization
5
Workflow management
6
Automated routing and prioritization
5
Customer interaction histories
7
Bulk actions
3
Lead generation
4
Content marketing
6
Paid media management
3
Campaigns and promotions
5
Twitter
7
Facebook
7
LinkedIn
7
Google+
7
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
3
Real-time tracking
6
Competitor analysis
5
Role-based user permissions & privileges
6
Mobile access
Not Rated