Item: Sprout Social
Rating: 10
Author: Michelle Lynn

Use Cases and Deployment Scope

Currently Sprout Social is used as our Social Media Scheduling Tool and we also use it for compiling some organic metrics.

Pros and Cons

Very easy to schedule posts for several different social media properties at once
Love the ability to view website traffic from Google Analytics within the interface
Very clean interface and slick interface!
Awesome reporting
Very easy to reply to mentions and view who retweeted your content

Can't export scheduled posts from calendar view into excel
Wish there was an export to view all your Twitter followers

Return on Investment

Increase employee efficiency
We have been able to triple our conversion rate by scheduling more branded content at highly engaged times.

Alternatives Considered

Sysomos and Percolate

Better for our business model right now.

Other Software Used

Simply Measured, Google Analytics, Sysomos Heartbeat

Much more sophisticated than your typical Hootsuite or Cotweet dashboard. Very easy to understand and teach others to use. Ability to add team members is wonderful. Love this dashboard, I honestly don't know what I would do without it!

Likelihood to Recommend

I would absolutely recommend this dashboard to anyone in my network. I already have mentioned it to several of my friends and they all want it! I can't tell you how many times people stop and ask me how I was able to gain over 20,000 followers on Twitter (in 2 years) and tweet on average 400 tweets per month generate over 600 engagements. There is no way I would have been able to achieve this kind of success without Sprout Social.

A must use tool for social media success!!!

Software Version

Overall Satisfaction with Sprout Social

Use Cases and Deployment Scope

Pros and Cons

Users and Roles

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Renew

Likelihood to Recommend

Sprout Social Feature Ratings