Sprout Social - Good basic analytics on a budget.https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.82881012018-01-22T19:27:04.866Z
January 22, 2018
Sprout Social - Good basic analytics on a budget.
Score 6 out of 101
Overall Satisfaction with Sprout Social
Sprout Social is used to track key social media metrics, monitor social media campaigns, track social media engagement, and provide social media reports to key stakeholders including supervisors, directors, and other executives. Additionally, we used Sprout Social as a way to schedule content and help create a content calendar we could follow.
3 - All of the people that use Sprout Social are within the marketing and communications team, particularly focused on social media and digital content. The main social media manager uses social media, the reporting and analytics coordinator uses it, and our digital manager uses it to track our content social calendar that was developed.
- Monitor and increase engagement on owned social channels
- Easily report on social media activities to higher ups
- minimal cost so not a huge investment
If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.