TrustRadius
Sprout Social Review 7 of 70
Review: "Sprout Social - Good basic analytics on a budget."
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9259101
Jimmy Mack profile photo
January 22, 2018

Review: "Sprout Social - Good basic analytics on a budget."

Score 6 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction with Sprout Social

Sprout Social is used to track key social media metrics, monitor social media campaigns, track social media engagement, and provide social media reports to key stakeholders including supervisors, directors, and other executives. Additionally, we used Sprout Social as a way to schedule content and help create a content calendar we could follow.
  • Scheduling content
  • Aggregating analytics from various social media platforms
  • One-click reporting
  • Fairly basic interface
  • Analytics are surface level
  • No social listening
3 - All of the people that use Sprout Social are within the marketing and communications team, particularly focused on social media and digital content. The main social media manager uses social media, the reporting and analytics coordinator uses it, and our digital manager uses it to track our content social calendar that was developed.
  • Monitor and increase engagement on owned social channels
  • Easily report on social media activities to higher ups
  • minimal cost so not a huge investment
Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.

Sprout Social Feature Ratings

Content planning and scheduling
6
Audience targeting
4
Content optimization
4
Workflow management
5
Customer interaction histories
5
Bulk actions
5
Lead generation
2
Content marketing
4
Twitter
7
Facebook
7
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Campaign success analytics
5
Real-time tracking
5
Competitor analysis
3
Role-based user permissions & privileges
6
Mobile access
6