TrustRadius
The Smarter Way to Help Your Team
https://www.trustradius.com/social-media-managementSprout SocialUnspecified8284101
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February 07, 2019

The Smarter Way to Help Your Team

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction with Sprout Social

Several departments use Sprout Social at my company. My department mainly uses it to understand the marketing tactics that we have implemented for our clients. More than just understanding these tactics, we want to see how these campaigns have done across multiple platforms—whether that be interaction or overall use amongst consumers. We also use it to understand what campaigns we should use next and what our client would like to see in the future.
  • Organized
  • Easy to use
  • Thorough in analysis
  • Expansive
  • I suppose it could be a little more simple to use for those who aren't familiar with platforms like this
50 - Marketing, On-Air Promotions, Sales, Partnerships, and Creative all use Sprout Social to understand the content that we create and how it works in the world of social media. We work in a unique industry, one that doesn't always involve analysis of our work. But, when handling social media for clients, it's great for us to understand what works best.
  • We've been able to better understand our social media campaigns and what works.
  • We've realized that social media in our industry needs to be worked on.
  • We've reorganized our campaigns.
I've never used other platforms such as this one before, this was my first experience and it was a good one.
We can track campaigns, usage and best practices. This isn't something to just brainstorm ideas off of, it can be used like that to a degree, but it's more to understand how social media campaigns work (and who likes what campaign the best). It's better for understanding demographics and usage.

Sprout Social Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
8
Content planning and scheduling
5
Audience targeting
10
Content optimization
10
Workflow management
10
Customer interaction histories
9
Bulk actions
6
Lead generation
7
Content marketing
9
Twitter
9
Facebook
8
LinkedIn
5
Google+
5
Instagram
8
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
9
Mobile access
7