Twilio Overview (from a Marketer's POV).
January 10, 2025

Twilio Overview (from a Marketer's POV).

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Programmable SMS
  • Programmable Voice
  • Programmable Chat

Overall Satisfaction with Twilio

We use Twilio SendGrid as an email aggregator to send our transactional emails. Sendgrid was an excellent solution for connecting to our homegrown ESP. We use Twilio to send our SMS in a similar process. This allowed us to customize what we wanted and how to send it.

Pros

  • Our deliverability consultant is a great partner and highly knowledgeable about industry updates & standards.
  • Twilio is always a leader when it comes to new channels, for example RCS.
  • Our account manager is a pleasure to work with. She's on top of things and finds ways to improve our use of Twilio.

Cons

  • Sendgrid isn't intuitive to how a marketer would use the features; it would be helpful to update.
  • Monitoring & Alerting bugs.
  • Competitive set analysis.
  • Improved deliverability, by way of our deliverability specialist.
  • New to market channels.
  • Community amongst other marketers.
We use Twilio to send emails and sms.
Twilio has allowed us to explore new channel offerings such as Rich Communications Systems.

Do you think Twilio delivers good value for the price?

Yes

Are you happy with Twilio's feature set?

Yes

Did Twilio live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Twilio go as expected?

I wasn't involved with the implementation phase

Would you buy Twilio again?

No

Twilio is well suited to be the first to market with new channels. Most notably, Twilio was the first platform that spoke to RCS for marketers (in my experience). In areas of improvement, it would be helpful to have more frequent check-ins (monthly or twice a month) with the product and account management teams.

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