Highly customizable, inexpensive.
March 07, 2018

Highly customizable, inexpensive.

Nicholas Kouvatsos | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Programmable SMS

Overall Satisfaction with Twilio

We use Twilio to send out SMS and MMS message to our list of subscribers. We've written a custom integration with Infusionsoft to accomplish this. We also use the Twilio Studio for campaigns like "Text SLIDES to ????? to receive the slides from this presentation."
  • We like Twilio because it's so much less expensive than any other provider.
  • The entire system is built on API calls, so Twilio is completely customizable, and not limited by a user interface.
  • I've been playing with the Studio recently, and I think some additional functionality could be built in. I was trying to be foward thinking and thought I may be able to build out separate flows that interact with each other. So instead of creating one massive flow for every foreseeable interaction, I could build out a front end flow to determine which flow to direct them. If they text "SLIDES" it would direct them to the flow that handles slides. If they text "DISCOUNT" it would direct them to the DISCOUNT flow. If they texted something that didn't match, they'd be directed to a default flow. Within each flow, I should be able to reuse common items, like trying to match them up to someone already in my database, without having to rewrite the flow arguments every time.
  • We've use text messaging in our marketing for some time. Twilio has reduced the investment portion of ROI because they charge much less than other services we could use. I don't think there's a difference in the return, though. Just a better ratio overall.
Twilio has better integration capabilities.
Twilio is less expensive.
Twilio has a more difficult user interface.
I'd certainly recommend if they have the ability to write code or have someone who can. But if they don't, there isn't really a user interface to send text messages.