Great for Triggered Text Message Notifications
Updated December 22, 2019
Great for Triggered Text Message Notifications
Score 4 out of 10
Vetted Review
Verified User
Modules Used
- Programmable SMS
Overall Satisfaction with Twilio
We utilize Twilio SMS as part of our communication strategy to inform our audience of key deadline and extension dates in the application process. It is currently used by our Marketing team but could be expanded for other department use cases.
- Competitive rates in the market are being offered.
- It is cheaper compared to the rates we would be paying if we are to use the services offered by regular major carriers.
- The API isvery convenient and easy to set up in the back end for operational use with different platforms.
- It does not directly integrate with Oracle
- Have to use a third party plug-in to connect to Oracle
- There's an issue when viewing/searching for SMS transaction logs. When you search for the logs using phone number as a search tool, sometimes the results will not show up.
- If you export the log, you only get 100 or so rows so you can't extract all of your log data.
- More testing is needed but so far it seems to drive a modest lift in applications submitted
- We also saw a modest increase in call center traffic from SMS campaigns.
- More targeted messaging at time slots better suited for consumers to take action, should produce an increase in lift.
We compared Twilio to several other SMS vendors but only Twilio with its third party plug-in directly integrated with Oracle. The others would have required extensive development work and expense to achieve the same functionality. Twilio allowed us to be up in running in quarter of the time so we were able to start testing and launching campaigns far sooner.