Not for small business

I do all the web design for my company myself, so I often second guess if the site is laid out well. Just because I think that it is clear doesn't always mean that it is, so user testing is important for me to get feedback.

Here is my big problem with the software - it is prohibitively expensive for small businesses. They used to offer a one-off free test that would give me a rough idea of where to start, and then it was a more affordable pricing structure if you only wanted one or two tests. Now the only option is an expensive monthly payment, in the hundreds of dollars. To be fair, virtually all other companies are the same - but it is not affordable at all for smaller businesses.

I like that you can dial in on a target audience, but I think that it is easy for the testers to answer the screening questions in such a way to do the test, even if they are not reflecting their true knowledge. I have used some fairly specific criteria, only to end up with a lackluster test because the person just goes "I don't understand what this is."

Now that they have moved to a more expensive monthly payment option I cannot justify making that kind of purchase for people to sort of dodge the screening questions and deliver useable tests.