Excellent User Research tool, despite difficulties measuring ROI
May 23, 2023
Excellent User Research tool, despite difficulties measuring ROI
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
UserTesting gives us access to general consumer panels that we otherwise would have no way to communicate with, let alone efficiently recruit for research. UserTesting also allows us to conduct a variety of methods including (but not limited to) moderated interviews, unmoderated usability testing, cart sorts, and more. One of the features we find most beneficial with UserTesting is its out-of-the-box panel filtration and custom screening capabilities, both of which help us recruit the most appropriate research candidates based on learning objectives and timelines.
- Effective panel recruitment
- Quick, informative, & friendly customer service
- Smooth unmoderated usability testing
- Highlight reel creation
- Straightforward test creation
- Card sorting feature
- Ability to re-launch tests myself that aren't picking up participants as quickly as I'd like
- Faster product decision-making
- Uncovering new approaches to customer acquisition & retention
- Quicker validation (or invalidation) of product and business ideas
Getting quick insights about digital experiences allows the organization to make faster decisions about which direction to take with new products and services. While difficult to measure quantitatively, the time we save by getting answers sooner and from custom-screened, validated panels is very valuable to our business.
Do you think UserTesting delivers good value for the price?
Not sure
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes