Using UserTesting's umbrella of products to drive web conversion rates up!

For easy and quick fixes, the UserTesting and EnjoyHQ support teams are on the ball and resolutions are quick and efficient. But for any complex issues required R&D escalation or for anything relating to recruitment of niche segments they seem to be lacking. We've also had an issue where we seem to raise the same ticket time and time again which can be annoying and frustrating and feels like it's wasting time.

I think UserTesting and EnjoyHQ are both easy to use and intuitive platforms. I think the way studies can be built makes sense and the fact that you can use a range of methodologies in different combinations really allows for creative freedom in the user research process.

I docked one point because sometimes I find the actual setup of a study a bit difficult for example changing the text showing on a button or the colours used in a study or any logos etc. It's not often that we need to do this but when we do it seems to be housed in an unintuitive place.

We're currently using the UserTesting and EnjoyHQ platforms and we love the integrations between them. UserTesting allows us to run a plethora of multi-method studies and importantly, QXScore studies which help us internally benchmark our web experiences and track improvements. EnjoyHQ allows us to have a centralised repository of research insights, data analytics findings and experimentation results that keep our findings living and breathing with clear evidence and summaries and allows for stakeholders to self-serve insights which free's up the researchers to run more research.

I'm anticipating the future of AI in UserTesting and EnjoyHQ which currently doesn't exist. I know there are some interesting plans for this and it's something currently lacking in the platforms we use so very exciting stuff. We also have run into recent issues with the recruitment panels either not being able to achieve the numbers we need or having poor quality results.