Wistia is a great solution for automated video marketing campaigns
December 29, 2015

Wistia is a great solution for automated video marketing campaigns

Noah Wong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

We are using Wisita for hosting our company videos. It provides us with analytics on our videos that we could not get with video services such as YouTube. It also allows for customization and call-to-actions with our videos which is incredibly useful.
  • Very easy to use.
  • Nice customization capabilities.
  • Excellent analytics.
  • Marketo integration. It's not as easy as some competitors like Vidyard.
  • Missing the ability to block a range of IP addresses. Have to input each individually.
  • Increased SEO.
  • More comprehensive metrics on our viewers.
  • Has been a great way to capture emails via turnstile.
Wistia stacks up against the competitors quite well. It's more affordable than Vidyard and Brightcove. It provides enough functionality and metrcis for our current video campaigns...we are just getting started. Perhaps when we graduate onto more sophisticated video campaigns we might increase our investment into one of the other more robust video hosting providers. For current needs, we are happy with Wistia.
Integration with marketing automation systems is a HUGE reason why you would go with a business video hosting provider. Wisita still has some work to do to catch up with their competitors. It can be done but requires more work, however, it is cheaper so that's the trade off.