WooCommerce - A simple, customizable, self-managed e-commerce solution
Updated April 24, 2017

WooCommerce - A simple, customizable, self-managed e-commerce solution

Gary Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with WooCommerce

I've consulted with numerous e-commerce sites, and physical retail establishments for setting up WooCommerce stores to either showcase or sell their products. In each use case, my clients wanted a simple, self-serviced solution that was robust and expandable enough to service both their current needs and whatever expansion awaited in the years to come.
  • WooCommerce has exceptionally strong and functional product management features, that are exponentially augmented by the vast array of available plugins to help you do pretty much anything you could want to do online.
  • Solid integration with WordPress makes setting up and managing a WooCommerce site very easy for those already experienced with WordPress.
  • Numerous payment gateways allow you to select from a range of payment processors.
  • Total customization of front-end appearance via WordPress infrastructure and available themes.
  • It's free…
  • I'd like to to be easier to create new data fields within products. It's possible but clunky to do with plugins.
  • With a long list of product categories, it gets cumbersome to scroll the long list to select the desired categories. Likely this is what it is, and is a factor of the long list, but with that tiny window it's an unpleasant experience.
  • Some basic tasks necessitate plugins to be done - and should be incorporated into the core WooCommerce functionality. Not surprisingly I can't think of any of those tasks at the moment, but I know this has crossed my mind in the past.
  • For a minimal investment my clients were able to either refresh their existing (and antiquated) website or launch a new e-commerce initiative quickly and with style.
  • Certainly clients who had never been involved in e-comerce are now have a steady revenue stream that was previously untapped.
  • Clients migrating from aging platforms like ZenCart now experience vastly simplified site management, product creation and the wealth of display customizability either via WordPress themes or knowledge of HTML/CSS
Nine times out of ten it came down to ease of use and ease of deployment. So many people have experience with WordPress these days, that basing the site on that platform just made sense - and WooCommerce is a logical extension from there. My clients found the competing platforms either not customizable for their needs without incurring a significant expense, or too technical/simplistic. WooCommerce lands right in the middle of that.
If you're in need of a powerful, customizable and self-maintained/easily maintained e-commerce backend, WooCommerce is an excellent solution. If you already have WordPress experience, you'll find adding and using WooCommerce to be well within your existing skill set. However, if you're not interested in getting involved with anything remotely technical, and don't want to operate your own website, you may be best off using a hosted e-commerce solution like Shopify.

WooCommerce Feature Ratings

Product catalog & listings
10
Product management
8
Bulk product upload
8
Branding
Not Rated
Mobile storefront
Not Rated
Product variations
8
Website integration
10
Visual customization
Not Rated
CMS
9
Abandoned cart recovery
7
Checkout user experience
8
eCommerce security
10
Promotions & discounts
5
Personalized recommendations
5
SEO
8
Order processing
8
Inventory management
8
Shipping
6
Custom functionality
10

Using WooCommerce

5 - We use it for a cinema props rental house - featuring 11,000 individual props that are all for rent. The people who use WooCommerce are primarily data entry people who are continuing to enter and update our product database. There's one system admin user who keeps tabs on the entire website, does backups, updates, etc. Then there are the front desk users who process client orders.
1 - There's one person tasked with supporting the WooCommerce site. This person has a solid understanding of the technical issues related to the site, as well as the ability to update and maintain the technology as needed. He also has an understanding of our business, and in a pinch can manipulate product data as needed, generate transactions or provide customer support.
  • Ability to showcase our vast product inventory to our customers.
  • Simple operation so even our non-technical employees can add products and conduct user transactions.
  • Create a visually clean and functionally simple WordPress website with a rock solid commerce backend.
  • Adapted an ecommerce website to non-transaction-based site to showcase our products and allow creation of wish lists and non-completed transactions to enable front desk staff to pull orders without actually completing and paying for orders.
  • On-demand artwork rental preparation & creation.
Our site is working exceptionally well, it's easy to use, and works well for our clients. There's no reason to change anything.