Zoho Social - The Social Media Management App You Haven't Tried... But Need Too Now

Overall Satisfaction with Zoho Social

I use Zoho Social as my main tool to monitor my company and brand across the major social media channels. The ability to create saved searches in Twitter streams, in particular, helps us to source leads and business opportunities. Having one consolidated dashboard to see the status and health of my overall social networks is extremely efficient and useful. The biggest advantage in my mind, is being to able to take action and directly respond to people on the relevant social media channel all from within the Zoho platform itself.
  • Dashboard - command center for all your social media accounts in one place. Great info and statistics at a glance.
  • Interaction - Zoho Social allows you to interact with people directly in real time, on any of the connected networks without having to login to that specific social media site. This saves time and allows you to really get into a good flow of interacting on social.
  • Multiple Brands - if you have multiple businesses, different locations, or manage accounts for clients, Zoho Social provides a really great way to monitor, manage, and interact, all from one login, for all of them. Very nice functionality.
  • If they had the functionality to curate and post content like Buffer does from RSS feeds it'd be amazing.
  • On occasion their support can take some time to get to you - however, they have always resolved my issues.
  • If Zoho Social posting UI was a little more streamlined, I would be inclined to perhaps consider moving all my social media management and marketing to them.
  • Also, I think they need easier integration with some third party services.
1 - I am the primary user of the platform for Zoho Social. Occasionally my operations manager will man the helm so to speak but it's mostly me. I use Zoho Social to monitor the health of my companies and brands on social and to effectively interact with followers in real time.
  • Deploying Zoho Social in my business along with a few other apps has reduced the time it takes for us to manage our social media presence from more than 10 hours per week, down to 2-3 at most.
  • Zoho Social is significantly less expensive than many other options we considered. We reduced our expenditure on social media tools by 40% consolidating several down into Zoho Social.
  • I feel more at ease and confident that myself or my team can get a clear picture of what's going on with our brand on social media pretty much anytime.
Compared to all 3 of the options listed above, which are good pieces of software in their own right, Zoho Social makes it much easier to actually respond and engage with people on social media. This creates better sentiment towards our brand, has surfaced leads, and business opportunities, as well as helped us keep our social media messaging consistent and professional.
Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform.

Zoho Social Feature Ratings

Sentiment analysis
7
Broad channel coverage
10
Content planning and scheduling
7
Audience targeting
5
Content optimization
6
Customer interaction histories
6
Lead generation
7
Content marketing
6
Twitter
10
Facebook
10
LinkedIn
7
Google+
6
Instagram
8
Campaign success analytics
5
Competitor analysis
7
Role-based user permissions & privileges
7
Mobile access
7