Item: Zoho Social
Rating: 5
Author: Jack Edward Heald

Use Cases and Deployment Scope

If you're serious about using social media as a marketing medium, then you have to use a tool to keep the stuff flowing into Instagram and Twitter and Facebook. It is impossible to have a life and keep your social media accounts up to date without one. I needed a tool to promote my business and tried Zoho, among many others.

Pros and Cons

It connects well with most of the important social media accounts.
It manages scheduling well.
It automates posting well.

Of all the ones I tried, I thought the UI for Zoho was the worst. I recognize that this is strictly a matter of preference. But I really didn't care for the Zoho UI/UX.

Users and Roles

1 - I do everything in the business. Write the content, plan the marketing, make the sales, manage the digital properties.

Return on Investment

I ended up going with a different social media manager product, mostly because of the UI and the cost.

Alternatives Considered

Buffer and Hootsuite Free

In terms of features, it stacks up well. I just didn't like the interface.

Likelihood to Recommend

It's good for the type of use I recommended - business that needs to keep the social channel stuffed with content. If you can accept their particular interface, (both on the browser and the Android phone), it'll likely do the job for you.

Good Social Media management, but not crazy about the UI

Overall Satisfaction with Zoho Social