An excellent tool for improving your social media presence
January 03, 2020

An excellent tool for improving your social media presence

Alexandra Tyler, LCSW, CCH | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

We began using Zoho to plan, schedule, and execute our social media campaigns at the recommendation of our social media manager and web developer. The platform is easy to use, has some great features (even at the lowest tier package), and has fewer bugs than other products we've used in the past. It's also less expensive, which is always a plus. We'd definitely recommend Zoho to businesses large and small who are looking to improve their social media strategy and want a reliable product to help them.
  • Crosspost to multiple accounts at once
  • Quickly and easily edit scheduled posts
  • Creating posts for individual accounts, due to word count restrictions
  • Make the account set up and connections a little easier
2 - Currently our company is comprised of only two people: one mental health therapist and one IT tech/public relations manager. The IT tech is responsible for all hardware- and software-related issues as well as our online presences. Using Zoho has made his job much easier and gives us better insight into our current and future social media strategy.
  • Improved social media presence
  • Improved reach
Hootsuite was far too expensive and a bit complicated. We used Buffer for about a year and generally liked it. However, Zoho was less expensive and offered better insights into our brand's overall health. It would be nice if Zoho had Buffer's ability to post to multiple accounts at once while also creating individual content for each social media account (mostly due to Twitter and LinkedIn's word count limits.) Regardless, we're still happy with it.
Since setting up our account we've noticed that Zoho makes some excellent recommendations for posting times based on data collected from previous posts. This has been very helpful in planning our strategy. Overall it's an excellent tool and appropriate for just about any business that's looking to improve their social media presence. It's a little pricey ($120 for the most basic package) so it may not be appropriate for extremely small businesses. It's still a lot less expensive than most other social media tools.

Zoho Social Feature Ratings

Broad channel coverage
10
Content planning and scheduling
9
Audience targeting
8
Content optimization
9
Automated routing and prioritization
10
Customer interaction histories
10
Lead generation
8
Content marketing
8
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Campaign success analytics
9
Role-based user permissions & privileges
10
Mobile access
10