Zoho Social is More than Social - It's Active Social Engagement
January 22, 2020

Zoho Social is More than Social - It's Active Social Engagement

A. Xandrea "Drea" Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

As a certified professional coach, my job is to inspire and motivate people to live their best life ever by coaching them in their personal and professional lives. And as a content creator, I'm always seeking to find engagement through our social media efforts and Zoho Social is exactly what our company needed. This program has allow me to focus on my brand, my content, marketing, and engagement. Zoho Social delivers it in a way that allows me to see what works and what doesn't work through analytics, planning and marketing.
  • Multi-Posting to Multiple Social Accounts
  • Planning & Engagement
  • Pricing for Professional Account
  • Location Tagging for Certain Accounts
1 - Marketing & Content Creation
  • Positive Engagement up by 30%
  • Analytics Reports up by 25%
Zoho Social provides the same service but at a fraction of the cost. My personal issues with Hootsuite is its pricing, which is very high and expensive when upgrading or adding additional accounts, and not to mention, their platform is rugged and not easy to use. And as a small business owner, we're trying to find ways to save money verses spend unnecessarily, and Zoho Social wins! Zoho Social is just better, easy to used and makes marketing fun!
I think Zoho Social is great for small to medium size planned posting. You can post to all accounts under one umbrella and the scheduling feature is great too. If you're a brand influencer, small business, or marketer, then this platform maybe your solution. More features are available as you upgrade your options, but for a nice price. It does seem to be a bit of a set back when looking at the pricing options, Zoho Social is the best price so far, which I think could benefit them even more by relooking at features/price options. Many small business are trying to get their business up and running and not necessarily trying to break the bank. I think there should be better options for small business, and brand influencers.

Zoho Social Feature Ratings

Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Automated routing and prioritization
9
Customer interaction histories
9
Lead generation
8
Content marketing
8
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Campaign success analytics
9
Competitor analysis
9
Role-based user permissions & privileges
9
Mobile access
9