Data Surprises Can Be A Gift
January 05, 2016
Data Surprises Can Be A Gift
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zuora Insights
We are using Zuora Insights to understand how our customers use our website, what makes them decide to purchase the offering, and how to keep them engaged.
- Straightforward interface for developing queries at Group, Account, and User levels.
- Flexibility for exporting query results to further analyze using other tools.
- Data analytics consultation for developing more in-depth metric indicators.
- Ability to query and explore Actions in a manner similar to Accounts, Groups and Users and customize charts (instead of having to export and rebuild them).
- More flexibility in query building (e.g., deeper nesting).
- Integration with MailChimp and Qualtrics to manage email campaigns.
Using Zuora Insights
2 - Product development and marketing
2 -
- Technical enough to understand data structure, build queries, and use exports as needed to build custom charts.
- Good understanding of underlying website design and calculated fields.
- Good understanding of basic marketing good practices to foster development of new queries to drive email campaigns.
- Ability to interact with more technical staff to address data feeds, development of requirements for calculated fields.
- Ability to understand basic statistics to drive deeper analysis (e.g., pattern recognition, factor analysis).
- Develop metrics to drive development of email campaigns and measure their impact.
- Develop user engagement metrics to foster consistent ongoing use of product.
- Examine patterns of use to evaluate and aggregate data that may be useful to share within and across industry sectors.
- Evaluating whether expectations of what/how customers use product has led to unexpected changes in strategies in both product development and marketing.
- We hope to be able to use the product to do a deeper dive data analysis of product use.
- Deeper statistical analysis of patterns of use.
- Use of more advanced methods (like factor analysis) to promote development of predictive algorithms.
Evaluating Zuora Insights and Competitors
- Product Features
- Product Usability
- Analyst Reports
- Third-party Reviews
We had specific features we needed that were deal breakers if they didn't exist.
Not sure
Zuora Insights Implementation
- Vendor implemented
Yes - Dev-Test-Prod
Change management was a small part of the implementation and was well-handled - Get more users involved if possible during development to expand perspective.
- Integration points (Salesforce, Mailchimp)
- Getting data flows right for system fields
Zuora Insights Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
While working through our product we asked for items that are bit more complex than usual. The team worked with us one on one to flesh out the requirements and we knew exactly when (and in some cases if) those items could be delivered.
Using Zuora Insights
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Queries
- Exports
- Understanding what the system/calculated variables mean in enough detail while building queries (need to refer to spreadsheet).
- Little flexibility in evaluating actions.