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Sales Intelligence Software

Best Sales Intelligence Software

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Sales Intelligence Software Overview

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:


  • Prospecting for new contacts

  • Augmenting contact records with missing information

  • Adding company and industry details

  • Qualifying and prioritizing leads

  • Tracking email and website interactions

  • Compiling lead activity in lead records

  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.


Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:


  • Geographic criteria

  • Firmographic criteria

  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.


Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.


For example, leads can be tracked based on:


  • Website traffic analytics (lead activity on a company’s website)

  • Reverse IP lookup for new leads who visit the company website, to get contact info

  • Engagement with sales emails (opens, clicks, etc.)


This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).


The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.


Data augmentation helps sales productivity in two ways:


  1. It provides a specific, reliable basis for qualifying and prioritizing leads.

  2. It provides context for sales pitches, helping reps tailor their messaging.


In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads

  • Sales lead management

  • List quality

  • Email and direct dial contacts

  • Ideal customer targeting

  • Company and industry information

  • Integrations and extensions

  • Company/business profiles

  • Automatic data refresh

  • Filters and segmentation

  • Sales email templates

  • Triggers and red alerts

  • Prospect tracking

  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.


For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

Sales Intelligence Products

Listings (101-125 of 158)

We don't have enough ratings and reviews to provide an overall score.

Sentrana is a sales intelligence software solution offered by Sentrana, Inc.

We don't have enough ratings and reviews to provide an overall score.

TermScout is a sales intelligence software solution offered by TermScout Inc.

We don't have enough ratings and reviews to provide an overall score.

niceinsight is a sales intelligence software solution offered by That's Nice LLC.

We don't have enough ratings and reviews to provide an overall score.

Tier1ACE is a sales intelligence software solution offered by Tier1CRM.

We don't have enough ratings and reviews to provide an overall score.

TrepScore is a sales intelligence software solution offered by TrepScore.

We don't have enough ratings and reviews to provide an overall score.

TrustSphere is a sales intelligence software solution offered by TrustSphere.

We don't have enough ratings and reviews to provide an overall score.

Wise.io is a sales intelligence software solution offered by Wise.io.

We don't have enough ratings and reviews to provide an overall score.

TrackIf is an alerting and customer purchase intent app presenting useful sales intelligence, from the company of the same name headquartered in Minnesota.

We don't have enough ratings and reviews to provide an overall score.

GrowthIntel, from Growth Intelligence in London, tracks companies' web activity, and applies machine learning to predict B2B buying behavior, in terms of when a company will buy what product. By identifying behavioral signals that indicate a high probability of conversion, Growth Intelligence aims t…

We don't have enough ratings and reviews to provide an overall score.

Hushly aims to make it easier for vendors to capture website visitors' (lead) data, and make it more convenient for website visitors to access content on vendors' websites by allowing them to view content without filling out a registration form. Hushly integrates to LinkedIn and Salesforce to captur…

We don't have enough ratings and reviews to provide an overall score.

LeadConduit is a lead qualification engine provided by ActiveProspect. It is a real-time data integration hub that allows users to filter, enhance, and deliver leads to other systems. Users can build complex lead flows using data enhancement/verification services and make real-time decisions on lead…

We don't have enough ratings and reviews to provide an overall score.

RelPro is a B2B Relationship Intelligence solution. RelPro helps users find, learn about and stay in touch with companies and their decision-makers. RelPro clients have access to company and people insights, including contact details, on 7+ million companies and 150+ million decision-makers worldwid…

We don't have enough ratings and reviews to provide an overall score.

atEvent is an event management and sales intelligence tool that allows users to generate qualified leads, measure and monetize their event activity, and accelerate sales velocity after events. It is owned and supported by Ennov since the December 2017 acquisition.

We don't have enough ratings and reviews to provide an overall score.

ZoomInfo InboxAI (formerly Komiko) aims to seamlessly keep a user's CRM up-to-date and data rich by accessing directly their email server. No data entry! All activities will be updated and associated to the right accounts, contacts, opportunities and leads. Any new contact and leads will be discover…

We don't have enough ratings and reviews to provide an overall score.

Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships. Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins. The Zilliant IQ platf…

We don't have enough ratings and reviews to provide an overall score.

Knowland Insight is a meetings and events database that sales teams in the hospitality industry can use to identify prospects by industry, dates and location, square footage requirements, number of attendees, etc.

We don't have enough ratings and reviews to provide an overall score.

Stirista Scout is a sales and prospecting tool that is designed to deliver current, verified direct contact information for the user’s ideal prospects. In addition to offering email addresses, phone numbers, and postal data, this solution also delivers detailed company firmographic information. It a…

We don't have enough ratings and reviews to provide an overall score.

Gryphon Networks offers their tele-sales intelligence application, the eponymous Gryphon Sales Intelligence, which offers cloud-based call recording and call guidance tools, real-time and on-demand salesperson performance metric tracking, and Gryphon's Sales Performance Dashboard for an overview of …

We don't have enough ratings and reviews to provide an overall score.

Leadiro is a database of business contacts.

We don't have enough ratings and reviews to provide an overall score.

TruCadence is a sales engagement software that aims to help connect users with the best leads first, promising a productivity increase by up to 800%. The vendor says that with TruCadence, sales reps can engage with their leads systematically across various communication modes like emails and phone c…

We don't have enough ratings and reviews to provide an overall score.

Veeva Systems headquartered in Pleasanton offers Veeva OpenData, a customer reference data platform built around the needs of life sciences, featuring specialty verification, license verification, sampling protocol and other features supporting pharma and medical sales teams.

We don't have enough ratings and reviews to provide an overall score.

Management Finder is a list building automation software built for B2B businesses. If you have a list of Companies to target, Management Finder tool helps you find key company executives and helps Sales, Marketing and Lead Generation teams build customized decision maker lists with up-to-date and ve…

TrustRadius Top Rated for 2020

2020 Top Rated Sales Intelligence Software

There are plenty of options out there, but here's our shortlist of the best Sales Intelligence Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.