6sense
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Top Rated
107 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 107 reviews and ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 6 reviews and ratings
Feature Set Ratings
Prospecting
6sense
Feature Set Not Supported
N/A
8.5
KickFire
85%
KickFire ranks higher in 4/4 features
KickFire ranks higher in 4/4 features
Identification of new leads
N/A
0 Ratings
9.0
90%
2 Ratings
List quality
N/A
0 Ratings
8.0
80%
2 Ratings
List upload/download
N/A
0 Ratings
8.0
80%
2 Ratings
Load time/data access
N/A
0 Ratings
9.0
90%
2 Ratings
Sales Intelligence Data Standards
6sense
Feature Set Not Supported
N/A
7.3
KickFire
73%
KickFire ranks higher in 3/3 features
KickFire ranks higher in 3/3 features
Contact information
N/A
0 Ratings
6.0
60%
2 Ratings
Company information
N/A
0 Ratings
8.0
80%
2 Ratings
Industry information
N/A
0 Ratings
8.0
80%
2 Ratings
Data Augmentation & Lead Qualification
6sense
Feature Set Not Supported
N/A
8.0
KickFire
80%
KickFire ranks higher in 4/4 features
KickFire ranks higher in 4/4 features
Salesforce integration
N/A
0 Ratings
8.0
80%
1 Rating
Company/business profiles
N/A
0 Ratings
8.0
80%
2 Ratings
Automatic data refresh
N/A
0 Ratings
8.0
80%
2 Ratings
Filters and segmentation
N/A
0 Ratings
8.0
80%
2 Ratings
Attribute Ratings
- KickFire is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating
Likelihood to Recommend
8.6
6sense
86%
46 Ratings
9.0
KickFire
90%
3 Ratings
Likelihood to Renew
1.0
6sense
10%
1 Rating
9.0
KickFire
90%
1 Rating
Usability
7.8
6sense
78%
25 Ratings
9.0
KickFire
90%
1 Rating
Availability
6sense
N/A
0 Ratings
10.0
KickFire
100%
2 Ratings
Performance
6sense
N/A
0 Ratings
9.0
KickFire
90%
2 Ratings
Support Rating
7.9
6sense
79%
26 Ratings
8.0
KickFire
80%
2 Ratings
Online Training
6sense
N/A
0 Ratings
9.0
KickFire
90%
1 Rating
Implementation Rating
1.0
6sense
10%
1 Rating
10.0
KickFire
100%
2 Ratings
Product Scalability
6sense
N/A
0 Ratings
10.0
KickFire
100%
1 Rating
Likelihood to Recommend
6sense
6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.
Marketing Consultant
Aria SystemsComputer Software, 51-200 employees
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Pros
6sense
- Their predictive analytics has thus far proven to be incredibly accurate
- The UI is intuitive and provides a very good user experience
- Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Digital Marketing Manager
CineMassiveTelecommunications, 51-200 employees
KickFire
- De-anonymizes website activity at the account (company) level.
- Identifies net new target accounts.
- Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
- Gives great daily insight on watchlists you've set up.
- Delivers every possible de-anonymized visit with little filtering for accuracy.
- More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
- Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Marketing Operations Manager
Impartner SoftwareComputer Software, 51-200 employees
Cons
6sense
- No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
- Getting the predictive model up and running took a bit longer than we hoped
- Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

Verified User
Manager in Marketing
Information Technology & Services Company, 201-500 employeesKickFire
- Some outdated information and your credits will be used
- Credit package sizes are not very customizable
- A tad pricy comapred to simillar prospecting tools I've seen
Account Executive
ProjectplaceComputer Software, 501-1000 employees
Pricing Details
6sense
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—KickFire
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
6sense
6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesKickFire
KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Usability
6sense
6sense 7.8
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Director, Marketing Operations
XactlyInformation Technology & Services, 501-1000 employees
KickFire
KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Reliability and Availability
6sense
No score
No answers yet
No answers on this topic
KickFire
KickFire 10.0
Based on 2 answers
We've never had any outages in the 7+ years using the system.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Performance
6sense
No score
No answers yet
No answers on this topic
KickFire
KickFire 9.0
Based on 2 answers
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Support Rating
6sense
6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
SVP Marketing and Communications
OneSource VirtualOutsourcing/Offshoring, 501-1000 employees
KickFire
KickFire 8.0
Based on 2 answers
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Online Training
6sense
No score
No answers yet
No answers on this topic
KickFire
KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Implementation Rating
6sense
6sense 1.0
Based on 1 answer
dont implement it

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesKickFire
KickFire 10.0
Based on 2 answers
Don't hesitate to contact VisiStat support. They are extremely helpful.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Alternatives Considered
6sense
Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Field Marketing Manager, North America
NexthinkInformation Technology & Services, 501-1000 employees
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Marketing Operations Manager
Impartner SoftwareComputer Software, 51-200 employees
Scalability
6sense
No score
No answers yet
No answers on this topic
KickFire
KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Return on Investment
6sense
- Some ROI seen but we have not had many conversion rates from 6sense thus far
- Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
- Overall, being able to get across more accounts.
Strategic Development Representative
Florence HealthcareResearch, 51-200 employees
KickFire
- Faster lead conversion
- Less time on LinkedIn trying to figure out DM (decision maker)
- Increased employee efficiency
Account Executive
ProjectplaceComputer Software, 501-1000 employees