Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.6 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
6senseKickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseKickFire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
6senseKickFire
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.8
84 Ratings
3% below category average
KickFire
-
Ratings
Automated routing and prioritization7.868 Ratings00 Ratings
Customer interaction histories7.977 Ratings00 Ratings
Syndicated content7.556 Ratings00 Ratings
Personalization7.770 Ratings00 Ratings
Engagement data tracking8.081 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.9
82 Ratings
1% above category average
KickFire
-
Ratings
Ad campaign creation8.177 Ratings00 Ratings
Display advertising7.979 Ratings00 Ratings
Contextual advertising8.068 Ratings00 Ratings
Social advertising7.874 Ratings00 Ratings
Ad reporting and analytics7.880 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.3
94 Ratings
3% above category average
KickFire
-
Ratings
Standard visitor segmentation8.691 Ratings00 Ratings
Behavioral visitor segmentation8.193 Ratings00 Ratings
ABM sales intelligence8.387 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.3
99 Ratings
5% above category average
KickFire
-
Ratings
3rd party intent signals8.597 Ratings00 Ratings
Downstream intent signals8.191 Ratings00 Ratings
Account identification8.495 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
84 Ratings
8% below category average
KickFire
-
Ratings
Automated workflow & orchestration7.784 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
KickFire
8.5
2 Ratings
10% above category average
Identification of new leads00 Ratings9.02 Ratings
List quality00 Ratings8.02 Ratings
List upload/download00 Ratings8.02 Ratings
Load time/data access00 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
KickFire
7.3
2 Ratings
5% below category average
Contact information00 Ratings6.02 Ratings
Company information00 Ratings8.02 Ratings
Industry information00 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
KickFire
8.0
2 Ratings
8% above category average
Salesforce integration00 Ratings8.01 Ratings
Company/business profiles00 Ratings8.02 Ratings
Automatic data refresh00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.02 Ratings
Best Alternatives
6senseKickFire
Small Businesses
Dealfront
Dealfront
Score 7.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
LeanData
LeanData
Score 10.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
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User Ratings
6senseKickFire
Likelihood to Recommend
8.7
(223 ratings)
9.0
(3 ratings)
Likelihood to Renew
9.0
(13 ratings)
9.0
(1 ratings)
Usability
9.6
(27 ratings)
9.0
(1 ratings)
Availability
10.0
(3 ratings)
10.0
(1 ratings)
Performance
9.8
(3 ratings)
9.0
(1 ratings)
Support Rating
9.6
(28 ratings)
8.0
(1 ratings)
Online Training
1.0
(1 ratings)
9.0
(1 ratings)
Implementation Rating
9.6
(4 ratings)
10.0
(1 ratings)
Configurability
9.7
(3 ratings)
8.0
(1 ratings)
Ease of integration
10.0
(2 ratings)
8.0
(1 ratings)
Product Scalability
9.9
(3 ratings)
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
9.0
(1 ratings)
Vendor pre-sale
10.0
(2 ratings)
9.0
(1 ratings)
User Testimonials
6senseKickFire
Likelihood to Recommend
6sense
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
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KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Pros
6sense
  • It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
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KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
6sense
  • The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
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KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Likelihood to Renew
6sense
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
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KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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KickFire
It was designed for people who are business users, not tech users.
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Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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KickFire
We've never had any outages in the 7+ years using the system.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
6sense
dont implement it
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KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Read full review
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Return on Investment
6sense
  • I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
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KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.