6sense vs KickFire | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 71 reviews and ratings

Score 9 out of 10

Based on 7 reviews and ratings

Feature Rating Comparison

6sense

KickFire

Identification of new leads

List quality

List upload/download

Load time/data access

6sense

KickFire

Contact information

Company information

Industry information

6sense

KickFire

Salesforce integration

Company/business profiles

Automatic data refresh

Filters and segmentation

Pros

Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
Provides insight into digital spend vs pipeline creation and closed won.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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De-anonymizes website activity at the account (company) level.
Identifies net new target accounts.
Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
Gives great daily insight on watchlists you've set up.
Delivers every possible de-anonymized visit with little filtering for accuracy.
More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Cons

Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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Monika Redlichova

Core Sales Programs Manager

PTCComputer Software, 5001-10,000 employees

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Some outdated information and your credits will be used
Credit package sizes are not very customizable
A tad pricy comapred to simillar prospecting tools I've seen

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Account Executive

ProjectplaceComputer Software, 501-1000 employees

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Likelihood to Renew

6sense 1.0

Based on 1 answer

product is buggy and I have lost all confidence and support is terrible.

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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KickFire 9.0

Based on 1 answer

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Usability

6sense 7.7

Based on 25 answers

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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Director, Marketing Operations

XactlyInformation Technology & Services, 501-1000 employees

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KickFire 9.0

Based on 1 answer

It was designed for people who are business users, not tech users.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

KickFire 10.0

Based on 1 answer

We've never had any outages in the 7+ years using the system.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

KickFire 9.0

Based on 1 answer

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Support Rating

6sense 7.9

Based on 26 answers

Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.

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Stephanie Pennell

Field Marketing Manager, North America

NexthinkInformation Technology & Services, 501-1000 employees

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KickFire 8.0

Based on 1 answer

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

KickFire 9.0

Based on 1 answer

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Implementation Rating

6sense 1.0

Based on 1 answer

dont implement it

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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KickFire 10.0

Based on 1 answer

Don't hesitate to contact VisiStat support. They are extremely helpful.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Alternatives Considered

It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.

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Jessica Gondolfo

Sr. Marketing Manager, Growth

SynupInformation Technology & Services, 51-200 employees

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

KickFire 10.0

Based on 1 answer

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Return on Investment

After just 2 months in production we can track generated pipeline specifically to 6sense.
We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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Faster lead conversion
Less time on LinkedIn trying to figure out DM (decision maker)
Increased employee efficiency

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Account Executive

ProjectplaceComputer Software, 501-1000 employees

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Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

6sense

KickFire

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