6sense vs KickFire | TrustRadius

Likelihood to Recommend

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Feature Rating Comparison

6sense

—

KickFire

8.5

Identification of new leads

—

8.0

List quality

—

8.0

List upload/download

—

9.0

Load time/data access

—

9.0

6sense

—

KickFire

10.0

Contact information

—

10.0

Industry information

—

10.0

6sense

—

KickFire

8.3

Company/business profiles

—

9.0

Automatic data refresh

—

8.0

Filters and segmentation

—

8.0

Pros

In-market account identification
Website visitor de-anonymizer
Data enrichment
ABM ad targeting
Industry & product innovation

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Real time analytics shows who is on the site right now
Simple and well-designed interface is far superior to Google Analytics and others
Reports and graphs are boardroom-ready
Simple and easy to get started

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Cons

Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Support could be more proactive to make sure we are getting the most out of our subscription.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

View all 2 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

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KickFire 9.0

Based on 1 answer

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

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KickFire 9.0

Based on 1 answer

It was designed for people who are business users, not tech users.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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KickFire 10.0

Based on 1 answer

We've never had any outages in the 7+ years using the system.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Performance

No score

No answers yet

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KickFire 9.0

Based on 1 answer

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Support

No score

No answers yet

No answers on this topic

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KickFire 8.0

Based on 1 answer

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Online Training

No score

No answers yet

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KickFire 9.0

Based on 1 answer

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Implementation

No score

No answers yet

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KickFire 10.0

Based on 1 answer

Don't hesitate to contact VisiStat support. They are extremely helpful.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Alternatives Considered

6sense is the most innovative, accurate, and forward-thinking software in the space

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

View all 4 answers on this topic

Google Analytics is clumsy and has an extremely complex user interface. We're also wary about Google having access to our website data. We did not evaluate other solutions.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

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KickFire 10.0

Based on 1 answer

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

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Return on Investment

40%+ conversion rates
Higher average sale price
Shorter deal cycle

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

View all 4 answers on this topic

Reduced time spent collecting data and reporting on traffic to nearly zero
Provides clear visibility across all departments in the organization
Allows faster follow up by sales reps

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Nick Ezzo

VP of Marketing / Client Experience

EquilarInformation Services, 51-200 employees

View all 2 answers on this topic

Likelihood to Recommend

6sense

KickFire

Feature Rating Comparison

Identification of new leads

List quality

List upload/download

Load time/data access

Contact information

Company information

Industry information

Company/business profiles

Automatic data refresh

Filters and segmentation

Pros

6sense

KickFire

Cons

6sense

KickFire

Likelihood to Renew

6sense

KickFire

Usability

6sense

KickFire

Reliability and Availability

6sense

KickFire

Performance

6sense

KickFire

Support

6sense

KickFire

Online Training

6sense

KickFire

Implementation

6sense

KickFire

Alternatives Considered

6sense

KickFire

Scalability

6sense

KickFire

Return on Investment

6sense

KickFire

Screenshots

6sense

KickFire

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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