What users are saying about
14 Ratings
4 Ratings
14 Ratings
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Score 8.5 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

6sense

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.
Parker O'Very profile photo

Media Radar

MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.
Cassidy Ebert profile photo

Feature Rating Comparison

Prospecting

6sense
Media Radar
9.5
Advanced search
6sense
Media Radar
8.9
Identification of new leads
6sense
Media Radar
10.0
List quality
6sense
Media Radar
9.1
List upload/download
6sense
Media Radar
9.0
Ideal customer targeting
6sense
Media Radar
10.0
Load time/data access
6sense
Media Radar
9.9

Sales Intelligence Data Standards

6sense
Media Radar
9.9
Contact information
6sense
Media Radar
9.9
Company information
6sense
Media Radar
10.0
Industry information
6sense
Media Radar
9.9

Data Augmentation & Lead Qualification

6sense
Media Radar
6.8
Lead qualification process
6sense
Media Radar
10.0
Smart lists and recommendations
6sense
Media Radar
8.0
Company/business profiles
6sense
Media Radar
8.1
Alerts and reminders
6sense
Media Radar
3.0
Data hygiene
6sense
Media Radar
5.4
Automatic data refresh
6sense
Media Radar
6.0
Tags
6sense
Media Radar
6.0
Filters and segmentation
6sense
Media Radar
8.0

Pros

6sense

  • In-market account identification
  • Website visitor de-anonymizer
  • Data enrichment
  • ABM ad targeting
  • Industry & product innovation
Parker O'Very profile photo

Media Radar

  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
Cassidy Ebert profile photo

Cons

6sense

  • Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
  • Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked
Parker O'Very profile photo

Media Radar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert profile photo

Alternatives Considered

6sense

6sense is the most innovative, accurate, and forward-thinking software in the space
Parker O'Very profile photo

Media Radar

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Cassidy Ebert profile photo

Return on Investment

6sense

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available

Media Radar

  • Helps with leads
  • Gives us the edge over competitors
  • Makes our job easier
Cassidy Ebert profile photo

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Media Radar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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