The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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Seismic Content
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be…
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
It is excellent for a cloud-based workspace between you and your customers. I find the chat feature to be a cool and underutilized tool. I appreciate how you can consolidate all your information on one page, rather than having multiple attachments. Easy to clone DSRs (Digital Sales Rooms), which saves a significant amount of time. Especially when all you have to do is make minor changes between customers.
It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.
The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Seismic is super easy to use and has so many different features and functionality to take advantage of. But being a company who utilizes Google platform a lot we have some issues with the api connections and integrations across the board. But all in all it is not a huge issue, I would just like to see them improve the integration more
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
Seismic's support team has been exceptional at providing support when an issue has come up, or when we have had questions regarding the platform. They have responded quickly, and I feel as if they truly try to find a solution to the quickest of their abilities. My team and I truly feel supported when it comes to reaching out to Seismic.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Both Highspot and Seismic are great tools. They each provide an extensive library that can be easily customized based on the rep/team/deal cycle stage etc. Seismic has a much cleaner look and feel. As a rep, I felt it was much easier to navigate the tool and organize my content the way I wanted to. Highspot tended to feel cluttered and even overwhelming at times. Along with that, the AI and saved search feature ran smoother in Seismic. I could easily find the document or sales deck I was looking for, whereas in Highspot I felt I had to look around longer than I would have liked.
I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
We can quickly generate product-specific proposals.
We've experienced repeated frustrations while trying to edit/update the LiveDoc.
Errors in LiveDoc coding have occasionally produced errors in the generated proposals where certain fields (Customer Name, for example) should have been automatically completed but were not.
