6sense vs Seismic

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
• Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
• Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• The administrative tools for building LiveDocs in the system (customized content templates) are tedious, cumbersome, and inflexible. There are not a lot of customization options for the design of the LiveForm used to gather the user's inputs. The tools are built using outdated technology (Silverlight) and are very error prone when trying to do anything more than the most basic of functionality.
• The sort order of documents/folders in the DocCenter is not flexible. For example, documents within a folder are always sorted alphanumerically but folders are always at the top of the list regardless of the name. Let's say we want to put 5 documents in a folder and then at the bottom of the list we'd like to have a folder titled "Other", that can't be done. The folder will always float to the top of the list, this is frustrating from a design perspective.
• The built-in document usage reporting is difficult to use for our purposes.

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• Biggest ROI is how much time we've all saved in searching for materials and customizing them. Having all internal and external marketing and training materials in one place has kept us from searching through various sources or creating them ourselves.
• The Workspace area of Seismic is a great place for my team to create our own folders and collaborate on materials we're building or using. We didn't have a place like that before...was often disorganized in google docs.

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