6sense vs Seismic

• Quality data
• Timing for updates
• Excellent support

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• Creating Dynamic Folders - Different users look for content in different ways, Seismic supports this with Dynamic folders. It's a filter you define to present a folder, for example, case studies and have it dynamically create folders by use case, product, industry, etc... This same case study could also live in other folders such as a product folder showing all of the content sorted by type without having duplicate files, as its all a virtual dynamic folder.
• Search - VERY strong search to find content with filtering that allows the user to quickly get to the content they need by type, industry, product, use case, competitor, etc... full indexing, but a way to sort out all the results gives the field access to exactly what they want if they prefer to search.
• SalesForce integration - providing content recommendations based on opportunities, so the field doesn't have to guess what they should be using. The system can recommend content based on defined fields such as sales stage, product, competitor, industry, and highlight content when they need it. Such as case studies in the same industry during early opp stages, a test plan during the pilot stage, or a contract at the negotiation stage. This allows them to get recommendations from us as they progress through the sales cycle
• LiveSend and Analytics - The field can send content (or multiple pieces of content) and see if the customer opened it and for how long. Like their own personal Marketo. This is great when you meet with a group of customers and can see which of them opened and how long they read it, helping the rep see who their likely champion is. From a content management/marketing perspective we can also understand what is being used, in what deals, in wins or losses, how often its accessed, allowing us to create better content, and avoid creating things that are not used.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• It would be nice to see better integration between Seismic and Outlook. I feel like I have to restart my computer in order to attach Seismic to an email or feel like I'm constantly updating my computer for Seismic updates.

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• Revenue growth
• More productive employees

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• I do not have these stats, but the impact on my productivity and ability to easily send tailored content to recipients is powerful.

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