6sense vs. SMARTe Data Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.1 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
SMARTe Data Platform
Score 8.3 out of 10
N/A
A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
Pricing
6senseSMARTe Data Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseSMARTe Data Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
6senseSMARTe Data Platform
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
6senseSMARTe Data Platform
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
13 Ratings
7% below category average
SMARTe Data Platform
-
Ratings
Automated routing and prioritization7.212 Ratings00 Ratings
Customer interaction histories7.912 Ratings00 Ratings
Syndicated content6.99 Ratings00 Ratings
Personalization7.111 Ratings00 Ratings
Engagement data tracking8.313 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
6% below category average
SMARTe Data Platform
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.28 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.1
14 Ratings
2% above category average
SMARTe Data Platform
-
Ratings
Standard visitor segmentation8.512 Ratings00 Ratings
Behavioral visitor segmentation8.013 Ratings00 Ratings
ABM sales intelligence8.013 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.8
15 Ratings
1% below category average
SMARTe Data Platform
-
Ratings
3rd party intent signals7.915 Ratings00 Ratings
Downstream intent signals7.414 Ratings00 Ratings
Account identification8.014 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
22% below category average
SMARTe Data Platform
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
SMARTe Data Platform
7.5
3 Ratings
2% below category average
Advanced search00 Ratings8.03 Ratings
Identification of new leads00 Ratings7.13 Ratings
List quality00 Ratings7.53 Ratings
List upload/download00 Ratings6.63 Ratings
Ideal customer targeting00 Ratings7.53 Ratings
Load time/data access00 Ratings8.33 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
SMARTe Data Platform
7.8
3 Ratings
3% above category average
Contact information00 Ratings7.83 Ratings
Company information00 Ratings7.83 Ratings
Industry information00 Ratings7.63 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
SMARTe Data Platform
7.5
3 Ratings
1% above category average
Salesforce integration00 Ratings7.92 Ratings
Company/business profiles00 Ratings7.53 Ratings
Data hygiene00 Ratings7.53 Ratings
Automatic data refresh00 Ratings7.31 Ratings
Filters and segmentation00 Ratings7.32 Ratings
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6senseSMARTe Data Platform
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User Ratings
6senseSMARTe Data Platform
Likelihood to Recommend
8.2
(128 ratings)
8.0
(3 ratings)
Likelihood to Renew
7.8
(4 ratings)
-
(0 ratings)
Usability
2.1
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.4
(2 ratings)
-
(0 ratings)
Support Rating
2.5
(27 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.1
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseSMARTe Data Platform
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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SMARTe Inc
  1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
  2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
  3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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SMARTe Inc
  • Unlocking Phone Number from a contact
  • Unlocking Email from a contact
  • Tracking the relevant role within the company
  • Understanding companies organization
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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SMARTe Inc
  • UI could be better.
  • Automate the product buying experience.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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SMARTe Inc
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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SMARTe Inc
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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SMARTe Inc
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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SMARTe Inc
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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SMARTe Inc
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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SMARTe Inc
No answers on this topic
Implementation Rating
6sense
dont implement it
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SMARTe Inc
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
SMARTe Inc
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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SMARTe Inc
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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SMARTe Inc
  • More contacts available
  • Increased response rate thanks to more way to reach out
  • Increased conversion rate
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ScreenShots

SMARTe Data Platform Screenshots

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