7Sheep vs. Acoustic Campaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
7Sheep
Score 8.0 out of 10
Small Businesses (1-50 employees)
7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.
$0
Above 10 users
Acoustic Campaign
Score 8.6 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
Pricing
7SheepAcoustic Campaign
Editions & Modules
Entrepreneur
$59
Single User
Small Team
$249
Per month, up to 5 Users
Business
$389
Per month, up to 10 users
Enterprise
Above 10 users
No answers on this topic
Offerings
Pricing Offerings
7SheepAcoustic Campaign
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
7SheepAcoustic Campaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
7Sheep
7.3
21 Ratings
6% below category average
Acoustic Campaign
7.0
10 Ratings
10% below category average
WYSIWYG email editor8.321 Ratings4.010 Ratings
Dynamic content6.916 Ratings8.07 Ratings
Ability to test dynamic content5.914 Ratings7.58 Ratings
Landing pages6.616 Ratings5.18 Ratings
A/B testing6.35 Ratings7.010 Ratings
Mobile optimization7.820 Ratings6.97 Ratings
Email deliverability reporting8.421 Ratings8.010 Ratings
List management7.921 Ratings8.09 Ratings
Triggered drip sequences7.617 Ratings8.08 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
7Sheep
7.4
21 Ratings
4% below category average
Acoustic Campaign
7.4
8 Ratings
4% below category average
Lead nurturing automation8.016 Ratings6.18 Ratings
Lead scoring and grading6.65 Ratings7.97 Ratings
Data quality management7.820 Ratings8.07 Ratings
Automated sales alerts and tasks7.116 Ratings7.54 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
7Sheep
8.6
10 Ratings
12% above category average
Acoustic Campaign
7.0
8 Ratings
8% below category average
Calendaring9.11 Ratings6.58 Ratings
Event/webinar marketing8.010 Ratings7.44 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
7Sheep
8.3
2 Ratings
10% above category average
Acoustic Campaign
6.3
5 Ratings
18% below category average
Social sharing and campaigns8.32 Ratings6.54 Ratings
Social profile integration8.32 Ratings6.25 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
7Sheep
6.8
21 Ratings
10% below category average
Acoustic Campaign
4.5
10 Ratings
50% below category average
Dashboards6.420 Ratings4.210 Ratings
Standard reports6.421 Ratings4.210 Ratings
Custom reports7.612 Ratings5.18 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
7Sheep
7.6
20 Ratings
0% above category average
Acoustic Campaign
5.7
10 Ratings
28% below category average
API8.510 Ratings5.29 Ratings
Role-based workflow & approvals6.813 Ratings6.04 Ratings
Customizability7.818 Ratings5.95 Ratings
Integration with Salesforce.com7.31 Ratings4.38 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.03 Ratings
Integration with SugarCRM00 Ratings8.02 Ratings
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7SheepAcoustic Campaign
Small Businesses
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Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
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Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
7SheepAcoustic Campaign
Likelihood to Recommend
8.1
(22 ratings)
4.1
(40 ratings)
Likelihood to Renew
8.2
(3 ratings)
5.5
(30 ratings)
Usability
7.0
(2 ratings)
8.0
(6 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
7.0
(2 ratings)
Support Rating
8.2
(3 ratings)
5.9
(5 ratings)
Online Training
-
(0 ratings)
9.0
(2 ratings)
Implementation Rating
-
(0 ratings)
7.4
(4 ratings)
User Testimonials
7SheepAcoustic Campaign
Likelihood to Recommend
7Sheep
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
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Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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Pros
7Sheep
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
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Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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Cons
7Sheep
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
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Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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Likelihood to Renew
7Sheep
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
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Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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Usability
7Sheep
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
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Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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Reliability and Availability
7Sheep
No answers on this topic
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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Performance
7Sheep
No answers on this topic
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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Support Rating
7Sheep
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
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Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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Online Training
7Sheep
No answers on this topic
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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Implementation Rating
7Sheep
No answers on this topic
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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Alternatives Considered
7Sheep
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
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Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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Return on Investment
7Sheep
  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
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Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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ScreenShots

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design