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7Sheep Review: "A marcomm professional's virtual assistant"
https://www.trustradius.com/marketing-automation7SheepUnspecified824101
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Updated September 30, 2015

7Sheep Review: "A marcomm professional's virtual assistant"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
not sure
Modules Used
event registration, survey, conditional e-mailing, database management

Overall Satisfaction with 7Sheep

I recommend 7Sheep to my clients whenever they need to generate or manage a large group of contacts, and interact with them again in future, to create a contacts list or to organise an event or a survey. Most recently it was used to capture the interest of potential event participants via a social media campaign, and build a manageable database of contacts which was easily segmented - and all automated.
  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
  • Definitely increased efficiency! In terms of event organisation and contacts management, I'd say around 70% time is saved in the medium/long run (after getting to grips with the system - but definitely worth the initial time investment).
  • Better service and engagement rate - some of the things which I had to remember to do (like respond to emails or send follow up information) can be taken care of automatically. Often a simple acknowledgement will go a long way...
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself.

7Sheep Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability
8
List management
9
Lead nurturing
10
Data quality management
9
Automated sales alerts and tasks
10
Event/webinar marketing
8
Dashboards
8
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using 7Sheep

Likelihood to Renew

8
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!

7Sheep Implementation

Implementation Details / Implementation Partner

  • Implemented in-house

Using 7Sheep

Usability

7