AB Tasty vs Google Tag Manager

• A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
• A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
• The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
• Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.

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• It is excellent for tagging and tracking website behavior. Buttons, forms, calculators, PDF downloads, and just about every "event" on our website can be tagged.
• We have also seen our page load time speed up with the addition of Google Tag Manager, but I am not sure if Google promotes this as a benefit.
• We can change our Google tags, and the way they work, without having to alter the source code of our site, which is a tremendous benefit.

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• Session recording and heat maps are new features, and they are still below HotJar capabilities... but HotJar makes no difference today for versions of an A/B test... so I hope AB Tasty will further enhance those features to catch up.
• Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
• Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).

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• You have to be relatively tech-savvy to use it.
• There are other tools available which make it easier to run experiments.
• Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.

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• Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
• Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.

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• We are able to get websites set up and tracking quickly, so we can focus on growing their business
• Tag Manager is free to use

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