AB Tasty vs Google Tag Manager

Likelihood to Recommend

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.

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Panthéa Nasseri

Chef de projet e-service

Sisley ParisCosmetics, 1001-5000 employees

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If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Feature Rating Comparison

AB Tasty

—

Google Tag Manager

8.9

Role-based user permissions

—

8.9

AB Tasty

—

Google Tag Manager

7.9

Tag library

—

8.2

Tag variable mapping

—

8.4

Ease of writing custom tags

—

8.4

Rules-driven tag execution

—

8.4

Tag performance monitoring

—

7.1

Improved page load times

—

7.3

Mobile app tagging

—

7.9

Library of JavaScript extensions

—

7.3

AB Tasty

—

Google Tag Manager

8.6

Event tracking

—

9.4

Mobile event tracking

—

8.9

Data distribution management

—

7.9

Universal data layer

—

9.1

Automated error checking

—

7.8

Pros

A/B and multi veritable testing.
Screen recording and targeting.
WYSIWYG editor to create page variations.

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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Tags custom events with ease, tracking clicks and form submissions.
VERSIONING! Yes, thank you very much! The ability to revert if something breaks once pushed to prod.
Collaboration between teams, and adding users and permissions, is easy.

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Ellen Evans

Marketing Analytics & Sales Planner

PositecMarketing and Advertising, 1001-5000 employees

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Cons

It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
Creating reporting and targeting was probably the most difficult part for me.

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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In the debugger, it can sometimes be a frustrating interface. The drawer from the bottom of the screen is large and can be frustrating to navigate. While it gives you all of the information you need and after some time you get accustomed to the organization of it, it would be nice to have a more fluid interface to debug and read the output of GTM
GA custom events have become more complicated with GTM. Once you understand the data layer, it is incredibly powerful, but not being able to use a simple GA Send command to push a custom event into your Analytics account is a bummer.

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Verified User

Employee in Marketing

Higher Education Company, 51-200 employees

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Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

Will depend on how is it well used by internal teams

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Verified User

Manager in Marketing

Internet Company, 11-50 employees

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Google Tag Manager 10.0

Based on 6 answers

Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.

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Brian Massey

Conversion Scientist™

Conversion Sciences LLC

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Usability

No score

No answers yet

No answers on this topic

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Google Tag Manager 9.8

Based on 3 answers

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

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Support

AB Tasty 8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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Google Tag Manager 9.1

Based on 1 answer

It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

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Google Tag Manager 7.3

Based on 1 answer

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Implementation

No score

No answers yet

No answers on this topic

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Google Tag Manager 9.8

Based on 2 answers

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

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David Gailey

Front End Web Developer

New PigInformation Technology and Services, 201-500 employees

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Alternatives Considered

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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Google Tag Manager is used hand in hand with Google analytics. I do favor Adobe Analytics over Google's free version, though I have not used Analytics 360. Adobe does not have any limitations on the number of dimensions applied to a metric. This can be stunting when trying to merge data. Adobe also doesn't have a Tag Manager alternative that I am aware of.

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Ellen Evans

Marketing Analytics & Sales Planner

PositecMarketing and Advertising, 1001-5000 employees

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Return on Investment

Push quick fixes without an IT team
Test optimizations are not necessarily positives in terms of ROI

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Charles-Edouard Draber

Web Project Manager

PALAIS DES THÉSFood & Beverages, 51-200 employees

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We are able to get websites set up and tracking quickly, so we can focus on growing their business
Tag Manager is free to use

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Dylan Redd

On Page & PPC manager

Gravitate OnlineMarketing and Advertising, 11-50 employees

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Likelihood to Recommend

AB Tasty

Google Tag Manager

Feature Rating Comparison

Role-based user permissions

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Improved page load times

Mobile app tagging

Library of JavaScript extensions

Event tracking

Mobile event tracking

Data distribution management

Universal data layer

Automated error checking

Pros

AB Tasty

Google Tag Manager

Cons

AB Tasty

Google Tag Manager

Likelihood to Renew

AB Tasty

Google Tag Manager

Usability

AB Tasty

Google Tag Manager

Support

AB Tasty

Google Tag Manager

Online Training

AB Tasty

Google Tag Manager

Implementation

AB Tasty

Google Tag Manager

Alternatives Considered

AB Tasty

Google Tag Manager

Return on Investment

AB Tasty

Google Tag Manager

Screenshots

AB Tasty

Google Tag Manager

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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