AB Tasty vs Google Tag Manager | TrustRadius

What users are saying about

AB Tasty

Google Tag Manager

AB Tasty

Score 8.4 out of 10

Based on 44 reviews and ratings

Google Tag Manager

Score 9 out of 10

Based on 127 reviews and ratings

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Feature Rating Comparison

AB Tasty

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Google Tag Manager

8.9

Role-based user permissions

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8.9

AB Tasty

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Google Tag Manager

7.8

Tag library

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7.6

Tag variable mapping

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8.5

Ease of writing custom tags

—

8.2

Rules-driven tag execution

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8.2

Tag performance monitoring

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7.1

Improved page load times

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7.6

Mobile app tagging

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7.7

Library of JavaScript extensions

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7.4

AB Tasty

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Google Tag Manager

8.4

Event tracking

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9.3

Mobile event tracking

—

8.7

Data distribution management

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7.5

Universal data layer

—

8.9

Automated error checking

—

7.7

Pros

Tests are very easy to set up with the platform, or using the widget.
AB Tasty's team are very open to propositions of evolutions for the tool.
Reading and analyzing the results of the tests is quite simple and intuitive.
The results are also easy to share with the people in the company who might find them useful.

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Tag Manager is a Google product, so works well with other Google Products.
Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
Tag Manager is simple to learn and use.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

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Cons

The user interface is quite clunky and could do with some improvements.
They could also do a better job onboarding customers with little experience.

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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There is a little bit of a learning curve to get GTM up and running, even with a tech background.
There interface could be a little more user-friendly.
The interface could be more clearly labeled upfront to make sure it's super easy to tell what's what.

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Justin Angelson, Digital and AI Solution Expert

Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development

Angelson GroupMarketing and Advertising, 1-10 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

- Ease of use- Helps to take strategical decisions- The cost of the tool is compensated by the increase of revenue generated with the tests

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Verified User

Project Manager in Corporate

Photography Company, 501-1000 employees

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Google Tag Manager10.0

Based on 6 answers

Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

View all 6 answers on this topic

Usability

No score

No answers yet

No answers on this topic

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Google Tag Manager9.5

Based on 3 answers

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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Google Tag Manager9.1

Based on 1 answer

It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

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Google Tag Manager7.3

Based on 1 answer

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

View all 1 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

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Google Tag Manager9.8

Based on 2 answers

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

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Front End Web Developer

New PigInformation Technology and Services, 201-500 employees

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Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.

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Senior Metrics Analyst

Spark44Marketing and Advertising, 501-1000 employees

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We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs.

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Verified User

Analyst in Marketing

Logistics and Supply Chain Company, 1001-5000 employees

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Return on Investment

Increase of turnover
Test and deploy new functionnalities

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Directeur E-Commerce

RENT A CARTransportation/Trucking/Railroad, 201-500 employees

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We are able to get websites set up and tracking quickly, so we can focus on growing their business
Tag Manager is free to use

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On Page & PPC manager

Gravitate OnlineMarketing and Advertising, 11-50 employees

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Screenshots

AB Tasty

Using our widget library, you can also add features from scratch. You’ll find pop-ins, surveys, chat functions, countdown banners and lots more to quickly make your site perform better and improve user experience.

See All (6) AB Tasty Screenshots

Google Tag Manager—

Pricing Details

AB Tasty

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Additional Pricing Details

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Google Tag Manager

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary