What users are saying about

AB Tasty

Top Rated
44 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Google Tag Manager

127 Ratings
Score 9 out of 101

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Likelihood to Recommend

AB Tasty

The main question that we asked ourselves when we had to choose a tool for A/B testing was "is this tool adapted to our website architecture and will it allow us to launch the A/B tests we want to launch ?" AB Tasty is very well suited to launch tests using a redirect or even to make some minor modifications on some pages without dynamics
No photo available

Google Tag Manager

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.
And you can't beat the price.
J.P. VanderLinden profile photo

Feature Rating Comparison

Security

AB Tasty
Google Tag Manager
8.9
Role-based user permissions
AB Tasty
Google Tag Manager
8.9

Tag Management

AB Tasty
Google Tag Manager
7.8
Tag library
AB Tasty
Google Tag Manager
7.6
Tag variable mapping
AB Tasty
Google Tag Manager
8.5
Ease of writing custom tags
AB Tasty
Google Tag Manager
8.2
Rules-driven tag execution
AB Tasty
Google Tag Manager
8.2
Tag performance monitoring
AB Tasty
Google Tag Manager
7.1
Improved page load times
AB Tasty
Google Tag Manager
7.6
Mobile app tagging
AB Tasty
Google Tag Manager
7.7
Library of JavaScript extensions
AB Tasty
Google Tag Manager
7.4

Data Management & Integrity

AB Tasty
Google Tag Manager
8.4
Event tracking
AB Tasty
Google Tag Manager
9.3
Mobile event tracking
AB Tasty
Google Tag Manager
8.7
Data distribution management
AB Tasty
Google Tag Manager
7.5
Universal data layer
AB Tasty
Google Tag Manager
8.9
Automated error checking
AB Tasty
Google Tag Manager
7.7

Pros

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
No photo available
  • Tag Manager is a Google product, so works well with other Google Products.
  • Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
  • Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
  • Tag Manager is simple to learn and use.
No photo available

Cons

  • The user interface is quite clunky and could do with some improvements.
  • They could also do a better job onboarding customers with little experience.
No photo available
  • There is a little bit of a learning curve to get GTM up and running, even with a tech background.
  • There interface could be a little more user-friendly.
  • The interface could be more clearly labeled upfront to make sure it's super easy to tell what's what.
Justin Angelson, Digital and AI Solution Expert profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
- Ease of use- Helps to take strategical decisions- The cost of the tool is compensated by the increase of revenue generated with the tests
No photo available
Google Tag Manager10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
No photo available

Usability

No score
No answers yet
No answers on this topic
Google Tag Manager9.5
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs.
No photo available

Return on Investment

  • Increase of turnover
  • Test and deploy new functionnalities
Fabien Borsa profile photo
  • We are able to get websites set up and tracking quickly, so we can focus on growing their business
  • Tag Manager is free to use
Dylan Redd profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details