What users are saying about
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Top Rated
73 Ratings
Top Rated
177 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100
Top Rated
177 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
Google Tag Manager
a/b experiment testing
AB Tasty
8.3
Google Tag Manager
Split URL testing
AB Tasty
8.0
Google Tag Manager
Multivariate testing
AB Tasty
8.0
Google Tag Manager
Multi-page/funnel testing
AB Tasty
7.3
Google Tag Manager
Mobile app testing
AB Tasty
7.3
Google Tag Manager
Visual / WYSIWYG editor
AB Tasty
7.6
Google Tag Manager
Advanced code editor
AB Tasty
8.2
Google Tag Manager
Page surveys
AB Tasty
7.3
Google Tag Manager
Preview mode
AB Tasty
8.0
Google Tag Manager
Experiment scheduler
AB Tasty
8.2
Google Tag Manager
Client-side tests
AB Tasty
8.9
Google Tag Manager
Mutually exclusive tests
AB Tasty
8.2
Google Tag Manager

Audience Segmentation & Targeting

AB Tasty
8.4
Google Tag Manager
Standard visitor segmentation
AB Tasty
8.2
Google Tag Manager
Behavioral visitor segmentation
AB Tasty
8.3
Google Tag Manager
Traffic allocation control
AB Tasty
8.6
Google Tag Manager
Website personalization
AB Tasty
8.3
Google Tag Manager

Results and Analysis

AB Tasty
7.4
Google Tag Manager
Heatmap tool
AB Tasty
5.8
Google Tag Manager
Click analytics
AB Tasty
7.6
Google Tag Manager
Scroll maps
AB Tasty
7.3
Google Tag Manager
Conversion tracking
AB Tasty
7.8
Google Tag Manager
Goal tracking
AB Tasty
7.5
Google Tag Manager
Test reporting
AB Tasty
7.9
Google Tag Manager
Results segmentation
AB Tasty
7.2
Google Tag Manager
Experiments results dashboard
AB Tasty
7.7
Google Tag Manager

Security

AB Tasty
Google Tag Manager
8.8
Role-based user permissions
AB Tasty
Google Tag Manager
8.8

Tag Management

AB Tasty
Google Tag Manager
7.8
Tag library
AB Tasty
Google Tag Manager
8.6
Tag variable mapping
AB Tasty
Google Tag Manager
8.6
Ease of writing custom tags
AB Tasty
Google Tag Manager
7.4
Rules-driven tag execution
AB Tasty
Google Tag Manager
8.2
Tag performance monitoring
AB Tasty
Google Tag Manager
7.9
Improved page load times
AB Tasty
Google Tag Manager
7.5
Mobile app tagging
AB Tasty
Google Tag Manager
7.1
Library of JavaScript extensions
AB Tasty
Google Tag Manager
7.4

Data Management & Integrity

AB Tasty
Google Tag Manager
8.4
Event tracking
AB Tasty
Google Tag Manager
9.6
Mobile event tracking
AB Tasty
Google Tag Manager
8.7
Data distribution management
AB Tasty
Google Tag Manager
8.2
Universal data layer
AB Tasty
Google Tag Manager
8.7
Automated error checking
AB Tasty
Google Tag Manager
7.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Google Tag Manager
9.1

Likelihood to Renew

AB Tasty
7.7
Google Tag Manager
10.0

Usability

AB Tasty
Google Tag Manager
9.9

Reliability and Availability

AB Tasty
Google Tag Manager
9.1

Support Rating

AB Tasty
7.6
Google Tag Manager
9.1

Online Training

AB Tasty
Google Tag Manager
7.3

Implementation Rating

AB Tasty
Google Tag Manager
9.8

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