What users are saying about
45 Ratings
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Top Rated
151 Ratings
45 Ratings
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Score 8.3 out of 101

Google Tag Manager

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Top Rated
151 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

AB Tasty
Google Tag Manager
8.9
Role-based user permissions
AB Tasty
Google Tag Manager
8.9

Tag Management

AB Tasty
Google Tag Manager
7.9
Tag library
AB Tasty
Google Tag Manager
8.2
Tag variable mapping
AB Tasty
Google Tag Manager
8.4
Ease of writing custom tags
AB Tasty
Google Tag Manager
8.4
Rules-driven tag execution
AB Tasty
Google Tag Manager
8.4
Tag performance monitoring
AB Tasty
Google Tag Manager
7.1
Improved page load times
AB Tasty
Google Tag Manager
7.3
Mobile app tagging
AB Tasty
Google Tag Manager
7.9
Library of JavaScript extensions
AB Tasty
Google Tag Manager
7.3

Data Management & Integrity

AB Tasty
Google Tag Manager
8.6
Event tracking
AB Tasty
Google Tag Manager
9.4
Mobile event tracking
AB Tasty
Google Tag Manager
8.9
Data distribution management
AB Tasty
Google Tag Manager
7.9
Universal data layer
AB Tasty
Google Tag Manager
9.1
Automated error checking
AB Tasty
Google Tag Manager
7.8

Pros

AB Tasty

  • A/B and multi veritable testing.
  • Screen recording and targeting.
  • WYSIWYG editor to create page variations.
No photo available

Google Tag Manager

  • Tags custom events with ease, tracking clicks and form submissions.
  • VERSIONING! Yes, thank you very much! The ability to revert if something breaks once pushed to prod.
  • Collaboration between teams, and adding users and permissions, is easy.
Ellen Evans profile photo

Cons

AB Tasty

  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.
No photo available

Google Tag Manager

  • In the debugger, it can sometimes be a frustrating interface. The drawer from the bottom of the screen is large and can be frustrating to navigate. While it gives you all of the information you need and after some time you get accustomed to the organization of it, it would be nice to have a more fluid interface to debug and read the output of GTM
  • GA custom events have become more complicated with GTM. Once you understand the data layer, it is incredibly powerful, but not being able to use a simple GA Send command to push a custom event into your Analytics account is a bummer.
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.
Brian Massey profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

AB Tasty

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.
No photo available

Google Tag Manager

Google Tag Manager is used hand in hand with Google analytics. I do favor Adobe Analytics over Google's free version, though I have not used Analytics 360. Adobe does not have any limitations on the number of dimensions applied to a metric. This can be stunting when trying to merge data. Adobe also doesn't have a Tag Manager alternative that I am aware of.
Ellen Evans profile photo

Return on Investment

AB Tasty

  • Push quick fixes without an IT team
  • Test optimizations are not necessarily positives in terms of ROI
Charles-Edouard Draber profile photo

Google Tag Manager

  • We are able to get websites set up and tracking quickly, so we can focus on growing their business
  • Tag Manager is free to use
Dylan Redd profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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