What users are saying about
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 74 reviews and ratings
Top Rated
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 211 reviews and ratings
Feature Set Ratings
Testing and Experimentation

8.1
AB Tasty
81%

Google Tag Manager
Feature Set Not Supported
N/A
AB Tasty ranks higher in 12/12 features
AB Tasty ranks higher in 12/12 features
a/b experiment testing

8.5
85%
17 Ratings

N/A
0 Ratings
Split URL testing

8.6
86%
12 Ratings

N/A
0 Ratings
Multivariate testing

8.0
80%
14 Ratings

N/A
0 Ratings
Multi-page/funnel testing

7.4
74%
12 Ratings

N/A
0 Ratings
Mobile app testing

7.8
78%
4 Ratings

N/A
0 Ratings
Visual / WYSIWYG editor

8.0
80%
13 Ratings

N/A
0 Ratings
Advanced code editor

8.2
82%
4 Ratings

N/A
0 Ratings
Page surveys

7.3
73%
2 Ratings

N/A
0 Ratings
Preview mode

8.0
80%
4 Ratings

N/A
0 Ratings
Experiment scheduler

8.2
82%
3 Ratings

N/A
0 Ratings
Client-side tests

8.9
89%
4 Ratings

N/A
0 Ratings
Mutually exclusive tests

8.2
82%
2 Ratings

N/A
0 Ratings
Audience Segmentation & Targeting

8.6
AB Tasty
86%

Google Tag Manager
Feature Set Not Supported
N/A
AB Tasty ranks higher in 4/4 features
AB Tasty ranks higher in 4/4 features
Standard visitor segmentation

8.5
85%
15 Ratings

N/A
0 Ratings
Behavioral visitor segmentation

8.5
85%
13 Ratings

N/A
0 Ratings
Traffic allocation control

8.7
87%
16 Ratings

N/A
0 Ratings
Website personalization

8.8
88%
14 Ratings

N/A
0 Ratings
Results and Analysis

7.8
AB Tasty
78%

Google Tag Manager
Feature Set Not Supported
N/A
AB Tasty ranks higher in 8/8 features
AB Tasty ranks higher in 8/8 features
Heatmap tool

7.0
70%
6 Ratings

N/A
0 Ratings
Click analytics

8.1
81%
13 Ratings

N/A
0 Ratings
Scroll maps

8.2
82%
6 Ratings

N/A
0 Ratings
Conversion tracking

7.9
79%
16 Ratings

N/A
0 Ratings
Goal tracking

7.9
79%
16 Ratings

N/A
0 Ratings
Test reporting

8.2
82%
17 Ratings

N/A
0 Ratings
Results segmentation

7.2
72%
15 Ratings

N/A
0 Ratings
Experiments results dashboard

7.7
77%
4 Ratings

N/A
0 Ratings
Security

AB Tasty
Feature Set Not Supported
N/A

9.4
Google Tag Manager
94%
Google Tag Manager ranks higher in 1/1 features
Google Tag Manager ranks higher in 1/1 features
Role-based user permissions

N/A
0 Ratings

9.4
94%
52 Ratings
Tag Management

AB Tasty
Feature Set Not Supported
N/A

8.1
Google Tag Manager
81%
Google Tag Manager ranks higher in 8/8 features
Google Tag Manager ranks higher in 8/8 features
Tag library

N/A
0 Ratings

8.2
82%
58 Ratings
Tag variable mapping

N/A
0 Ratings

7.6
76%
51 Ratings
Ease of writing custom tags

N/A
0 Ratings

6.5
65%
62 Ratings
Rules-driven tag execution

N/A
0 Ratings

8.3
83%
57 Ratings
Tag performance monitoring

N/A
0 Ratings

7.4
74%
54 Ratings
Improved page load times

N/A
0 Ratings

8.5
85%
45 Ratings
Mobile app tagging

N/A
0 Ratings

8.7
87%
31 Ratings
Library of JavaScript extensions

N/A
0 Ratings

9.2
92%
34 Ratings
Data Management & Integrity

AB Tasty
Feature Set Not Supported
N/A

8.8
Google Tag Manager
88%
Google Tag Manager ranks higher in 5/5 features
Google Tag Manager ranks higher in 5/5 features
Event tracking

N/A
0 Ratings

9.5
95%
60 Ratings
Mobile event tracking

N/A
0 Ratings

9.1
91%
43 Ratings
Data distribution management

N/A
0 Ratings

8.5
85%
38 Ratings
Universal data layer

N/A
0 Ratings

9.0
90%
54 Ratings
Automated error checking

N/A
0 Ratings

7.7
77%
43 Ratings
Attribute Ratings
- AB Tasty is rated higher in 1 area: Support Rating
- Google Tag Manager is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

8.6
AB Tasty
86%
48 Ratings

9.2
Google Tag Manager
92%
67 Ratings
Likelihood to Renew

7.7
AB Tasty
77%
8 Ratings

10.0
Google Tag Manager
100%
6 Ratings
Usability

AB Tasty
N/A
0 Ratings

8.0
Google Tag Manager
80%
12 Ratings
Availability

AB Tasty
N/A
0 Ratings

9.1
Google Tag Manager
91%
2 Ratings
Support Rating

7.3
AB Tasty
73%
3 Ratings

5.6
Google Tag Manager
56%
11 Ratings
Online Training

AB Tasty
N/A
0 Ratings

7.3
Google Tag Manager
73%
1 Rating
Implementation Rating

AB Tasty
N/A
0 Ratings

9.8
Google Tag Manager
98%
4 Ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
Google Tag Manager
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Digital Strategist
OnQ MarketingMarketing and Advertising, 1-10 employees
Pros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
Google Tag Manager
- Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
- In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
- Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
- Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Cons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesGoogle Tag Manager
- There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
- Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
Director of Digital Marketing
EmberTribeMarketing and Advertising, 11-50 employees
Pricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$40 per month
Google Tag Manager
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesGoogle Tag Manager
Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.

Verified User
Employee in Marketing
Education Management Company, 51-200 employeesUsability
AB Tasty
No score
No answers yet
No answers on this topic
Google Tag Manager
Google Tag Manager 8.0
Based on 12 answers
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Marketing Analyst
Stone Ward AdvertisingMarketing & Advertising, 51-200 employees
Support Rating
AB Tasty
AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
Google Tag Manager
Google Tag Manager 5.6
Based on 11 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Director of Innovation
Cardinal PathInternet, 51-200 employees
Online Training
AB Tasty
No score
No answers yet
No answers on this topic
Google Tag Manager
Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Director of Innovation
Cardinal PathInternet, 51-200 employees
Implementation Rating
AB Tasty
No score
No answers yet
No answers on this topic
Google Tag Manager
Google Tag Manager 9.8
Based on 4 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Front End Web Developer
New PigInformation Technology and Services, 201-500 employees
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
Google Tag Manager
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Marketing Manager, HMX
Harvard Medical SchoolHigher Education, 501-1000 employees
Return on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
Google Tag Manager
- GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
- With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 11-50 employees