What users are saying about
Top Rated
44 Ratings

Google Tag Manager

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134 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101

Google Tag Manager

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134 Ratings
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Score 9 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Google Tag Manager

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.
And you can't beat the price.
J.P. VanderLinden profile photo

Feature Rating Comparison

Security

AB Tasty
Google Tag Manager
8.9
Role-based user permissions
AB Tasty
Google Tag Manager
8.9

Tag Management

AB Tasty
Google Tag Manager
7.8
Tag library
AB Tasty
Google Tag Manager
7.8
Tag variable mapping
AB Tasty
Google Tag Manager
8.4
Ease of writing custom tags
AB Tasty
Google Tag Manager
8.2
Rules-driven tag execution
AB Tasty
Google Tag Manager
8.2
Tag performance monitoring
AB Tasty
Google Tag Manager
7.1
Improved page load times
AB Tasty
Google Tag Manager
7.6
Mobile app tagging
AB Tasty
Google Tag Manager
7.7
Library of JavaScript extensions
AB Tasty
Google Tag Manager
7.4

Data Management & Integrity

AB Tasty
Google Tag Manager
8.4
Event tracking
AB Tasty
Google Tag Manager
9.3
Mobile event tracking
AB Tasty
Google Tag Manager
8.7
Data distribution management
AB Tasty
Google Tag Manager
7.5
Universal data layer
AB Tasty
Google Tag Manager
8.9
Automated error checking
AB Tasty
Google Tag Manager
7.7

Pros

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo
  • It is excellent for tagging and tracking website behavior. Buttons, forms, calculators, PDF downloads, and just about every "event" on our website can be tagged.
  • We have also seen our page load time speed up with the addition of Google Tag Manager, but I am not sure if Google promotes this as a benefit.
  • We can change our Google tags, and the way they work, without having to alter the source code of our site, which is a tremendous benefit.
No photo available

Cons

  • Session recording and heat maps are new features, and they are still below HotJar capabilities... but HotJar makes no difference today for versions of an A/B test... so I hope AB Tasty will further enhance those features to catch up.
  • Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
  • Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
Sylvain Marbach profile photo
  • You have to be relatively tech-savvy to use it.
  • There are other tools available which make it easier to run experiments.
  • Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.
No photo available

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
Google Tag Manager10.0
Based on 6 answers
I was very pleased with the product. I gave an 8 because I have not experienced other products
Erin Colvin profile photo

Usability

No score
No answers yet
No answers on this topic
Google Tag Manager9.6
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
I have not used or evaluated other products for this type of tracking
Bobby Stemper profile photo

Return on Investment

  • Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
  • Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.
Sylvain Marbach profile photo
  • We are able to get websites set up and tracking quickly, so we can focus on growing their business
  • Tag Manager is free to use
Dylan Redd profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details