AB Tasty vs VWO

• Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
• We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
• We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.

Read full review

• Test set up is a breeze and settings are presented in a thought out sequence.
• Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
• Our customer success manager is always available for meetings and proactive in his advocation for the platform.

Read full review

• Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
• The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
• Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).

Read full review

• We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
• Adding more personalisation features to the tool would be very beneficial.
• Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.

Read full review

• We got many insights and validated improvements to design our new website (+3% CR Desktop and +23% CR mobile).
• We saved hundreds of hours on implementations without IT support.
• We spent a lot of time with an initial incorrect CRO project.

Read full review

• After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
• VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
• VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.

Read full review