AB Tasty vs VWO

• Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
• Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
• Consistently updating features and functionality.
• Does a real nice job with the reporting dashboards.

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• When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
• VWO offers the ability to keep long term track of the performance of your goals.
• I can easily identify recordings of users that dropped out of a funnel and watch those.
• There is live chat to get support, with great response times and which is very helpful.
• You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
• You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

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• Sometimes the platform is a little glitchy and requires a refresh.
• Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
• Email notification for when an experiment reaches a certain confidence level.

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• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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• Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
• We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
• The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
• Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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• We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
• We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.

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