AB Tasty vs VWO | TrustRadius

What users are saying about

Score 7.7 out of 10

Based on 74 reviews and ratings

Score 8.3 out of 10

Based on 186 reviews and ratings

Highlights

AB Tasty and VWO are both A/B testing tools designed to help businesses to test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though both are slightly more popular with small to mid-sized businesses compared to larger enterprises.

Features

VWO and AB Tasty both include essential A/B testing features such as split testing and heatmaps, but they also each have standout features that set them apart from each other.

VWO is praised by users for its simple to use interface that can be used by businesses without many technical resources to devote to it. Nontechnical users have an easier time learning to use VWO compared to its alternatives. VWO also includes fully customizable user surveys out of the box. Lastly, VWO provides robust reporting tools so users can easily present any findings from their tests.

AB Tasty provides local customer success managers to businesses that require hands-on support. Additionally, AB Tasty includes a testing API that allows users to create highly customized tests that may not be available out of the box. Lastly, AB Tasty includes a widget library that allows users to quickly make changes to web content.

Limitations

VWO and AB Tasty both include robust testing features, but they also have a few limitations that are important to consider.

VWO has live support, but doesn’t offer local success managers. Businesses looking for more hands-on support will not be well served by VWO’s support options. Additionally, VWO doesn’t include a testing API. While the testing features VWO offer are powerful and varied out of the box, businesses looking to create highly customized tests may prefer the flexibility offered by AB Tasty’s test API.

AB Tasty’s interface isn’t complex to use, but it isn’t as simple as VWO and may require more technical resources comparatively. Additionally, while it is possible to create custom surveys with AB Tasty, it is through integration with Google Forms rather than an out of the box functionality. This can be an issue for organizations looking for an all in one solution or who cannot use Google Forms for any reason. Lastly, AB Tasty’s reporting features are not as robust as VWO’s, so additional reporting tools may be needed for organizations with complex reporting needs.

Pricing

VWO starts at $199.00 per month, but also offers two packages for larger businesses. These additional packages do not have open pricing information, but sales teams can reach out for a quote.

AB Tasty is priced depending on the business and doesn’t provide published pricing information.

Provided by the TrustRadius Research Team

Published on May 1, 2020

Feature Set Ratings

AB Tasty ranks higher in 3 feature sets: Testing and Experimentation, Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.1

AB Tasty

81%

7.6

VWO

76%

AB Tasty ranks higher in 9/16 features

a/b experiment testing

8.5

85%

17 Ratings

8.2

82%

1 Rating

Split URL testing

8.6

86%

12 Ratings

9.1

91%

1 Rating

Multivariate testing

8.0

80%

14 Ratings

8.8

88%

8 Ratings

Multi-page/funnel testing

7.4

74%

12 Ratings

6.4

64%

2 Ratings

Mobile app testing

7.8

78%

4 Ratings

N/A

0 Ratings

Visual / WYSIWYG editor

8.0

80%

13 Ratings

7.3

73%

1 Rating

Advanced code editor

8.2

82%

4 Ratings

9.1

91%

1 Rating

Page surveys

7.3

73%

2 Ratings

N/A

0 Ratings

Preview mode

8.0

80%

4 Ratings

6.4

64%

1 Rating

Experiment scheduler

8.2

82%

3 Ratings

N/A

0 Ratings

Client-side tests

8.9

89%

4 Ratings

N/A

0 Ratings

Mutually exclusive tests

8.2

82%

2 Ratings

N/A

0 Ratings

Cross-browser testing

N/A

0 Ratings

8.2

82%

1 Rating

Test significance

N/A

0 Ratings

7.3

73%

1 Rating

Visitor recordings

N/A

0 Ratings

6.4

64%

1 Rating

Test duration calculator

N/A

0 Ratings

6.4

64%

1 Rating

Audience Segmentation & Targeting

8.6

AB Tasty

86%

8.2

VWO

82%

AB Tasty ranks higher in 2/4 features

Standard visitor segmentation

8.5

85%

15 Ratings

9.1

91%

1 Rating

Behavioral visitor segmentation

8.5

85%

13 Ratings

7.3

73%

1 Rating

Traffic allocation control

8.7

87%

16 Ratings

9.1

91%

1 Rating

Website personalization

8.8

88%

14 Ratings

7.3

73%

1 Rating

Results and Analysis

7.8

AB Tasty

78%

7.0

VWO

70%

AB Tasty ranks higher in 5/8 features

Heatmap tool

7.0

70%

6 Ratings

6.4

64%

1 Rating

Click analytics

8.1

81%

13 Ratings

6.4

64%

1 Rating

Scroll maps

8.2

82%

6 Ratings

6.4

64%

1 Rating

Conversion tracking

7.9

79%

16 Ratings

8.2

82%

1 Rating

Goal tracking

7.9

79%

16 Ratings

8.2

82%

1 Rating

Test reporting

8.2

82%

17 Ratings

7.3

73%

1 Rating

Results segmentation

7.2

72%

15 Ratings

5.5

55%

1 Rating

Experiments results dashboard

7.7

77%

4 Ratings

8.2

82%

1 Rating

Attribute Ratings

AB Tasty is rated higher in 1 area: Likelihood to Recommend
VWO is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

8.6

AB Tasty

86%

48 Ratings

8.5

VWO

85%

105 Ratings

Likelihood to Renew

7.7

AB Tasty

77%

8 Ratings

8.7

VWO

87%

20 Ratings

Usability

AB Tasty

N/A

0 Ratings

8.2

VWO

82%

2 Ratings

Availability

AB Tasty

N/A

0 Ratings

9.1

VWO

91%

6 Ratings

Performance

AB Tasty

N/A

0 Ratings

8.2

VWO

82%

2 Ratings

Support Rating

7.3

AB Tasty

73%

3 Ratings

9.1

VWO

91%

8 Ratings

Online Training

AB Tasty

N/A

0 Ratings

6.4

VWO

64%

1 Rating

Implementation Rating

AB Tasty

N/A

0 Ratings

9.1

VWO

91%

6 Ratings

Product Scalability

AB Tasty

N/A

0 Ratings

8.2

VWO

82%

1 Rating

Pros

Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

Read full review

Matt Mattson

CRO Specialist

Evolve Vacation RentalHospitality, 201-500 employees

View all 48 answers on this topic

VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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Kevin McLallen

Real Estate, 51-200 employees

View all 105 answers on this topic

Cons

Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.

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Verified User

Manager in Other

Luxury Goods & Jewelry Company, 51-200 employees

View all 48 answers on this topic

The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

View all 105 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$40 per month

AB Tasty Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$49 per month

VWO Editions & Modules

Edition

TESTING	Get a Demo¹
CONVERSION OPTIMIZATION	Get a Demo²
ENTERPRISE	Get a Demo³
Subscription	$99.00⁴

The classic VWO A/B testing solution
The all-in-one platform for all your optimization needs
Customized solution with advanced AB testing and conversion optimization capabilities
per month

Additional Pricing Details

—

Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

View all 8 answers on this topic

VWO 8.7

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin

Head of User Experience

streetlife.comInternet, 11-50 employees

View all 20 answers on this topic

Usability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Read full review

Verified User

Employee in Information Technology

5001-10,000 employees

View all 2 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 6 answers

I have not experienced an application error or unplanned outage with VWO.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 6 answers on this topic

Performance

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 2 answers

VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 2 answers on this topic

Support Rating

AB Tasty 7.3

Based on 3 answers

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

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Halima Satheya

Digital Optimisation Specialist

Pets at HomeRetail, 10,001+ employees

View all 3 answers on this topic

VWO 9.1

Based on 8 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 8 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

VWO 6.4

Based on 1 answer

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 6 answers

Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

View all 6 answers on this topic

Alternatives Considered

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

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Jeff Copetas

Senior Director of Web & E-Commerce

AvidComputer Software, 1001-5000 employees

View all 48 answers on this topic

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

View all 105 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 1 answers on this topic

Return on Investment

Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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Valentin Viguier

Chef de Produit Web Junior

EurosportMedia Production, 501-1000 employees

View all 48 answers on this topic

The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

View all 105 answers on this topic

Screenshots

See All (5) AB Tasty Screenshots

See Both VWO Screenshots