AB Tasty vs VWO

• A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
• A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
• The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
• Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.

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• The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
• VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
• The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.

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• Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
• The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
• Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).

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• Auto report on activity, unless I'm not aware of this feature my reports are created manually
• Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
• Usage reports, a weekly or monthly report emailed from the platform on our usage stats

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• Great improvement in conversion
• More of a test driven culture

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• Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
• Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
• Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business

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