What users are saying about
45 Ratings
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Top Rated
172 Ratings
45 Ratings
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Score 8.3 out of 101

VWO

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Top Rated
172 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
VWO
7.5
a/b experiment testing
AB Tasty
VWO
8.2
Split URL testing
AB Tasty
VWO
9.1
Multivariate testing
AB Tasty
VWO
7.7
Multi-page/funnel testing
AB Tasty
VWO
6.4
Cross-browser testing
AB Tasty
VWO
8.2
Test significance
AB Tasty
VWO
7.3
Visual / WYSIWYG editor
AB Tasty
VWO
7.3
Advanced code editor
AB Tasty
VWO
9.1
Visitor recordings
AB Tasty
VWO
6.4
Preview mode
AB Tasty
VWO
6.4
Test duration calculator
AB Tasty
VWO
6.4

Audience Segmentation & Targeting

AB Tasty
VWO
8.2
Standard visitor segmentation
AB Tasty
VWO
9.1
Behavioral visitor segmentation
AB Tasty
VWO
7.3
Traffic allocation control
AB Tasty
VWO
9.1
Website personalization
AB Tasty
VWO
7.3

Results and Analysis

AB Tasty
VWO
7.0
Heatmap tool
AB Tasty
VWO
6.4
Click analytics
AB Tasty
VWO
6.4
Scroll maps
AB Tasty
VWO
6.4
Conversion tracking
AB Tasty
VWO
8.2
Goal tracking
AB Tasty
VWO
8.2
Test reporting
AB Tasty
VWO
7.3
Results segmentation
AB Tasty
VWO
5.5
Experiments results dashboard
AB Tasty
VWO
8.2

Pros

AB Tasty

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
Panthéa Nasseri profile photo

VWO

  • Test set up is a breeze and settings are presented in a thought out sequence.
  • Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
  • Our customer success manager is always available for meetings and proactive in his advocation for the platform.
Hovhannes Mkhitaryan profile photo

Cons

AB Tasty

  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
No photo available

VWO

  • We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
  • Adding more personalisation features to the tool would be very beneficial.
  • Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.
Ricky Marshall profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

AB Tasty

AB Tasty compared to Optimizely has a better GUI, support including code development is included, updates are made monthly.
Matt Sparks profile photo

VWO

VWO's vast range of features and comparable price made it a firm favourite against competitor websites. We've seen good results with the tool so far and it has proved to be an excellent project for increasing website conversion rate and overall ROI has met our KPI's. Moving forward, I'd like to see more advanced personalisation features from the tool in order for it to compete with some of the market leads tools on the market.
Ricky Marshall profile photo

Return on Investment

AB Tasty

  • We got many insights and validated improvements to design our new website (+3% CR Desktop and +23% CR mobile).
  • We saved hundreds of hours on implementations without IT support.
  • We spent a lot of time with an initial incorrect CRO project.
Javier Gómez de la Mata profile photo

VWO

  • After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
  • VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
  • VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.
Ricky Marshall profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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