AB Tasty vs VWO

What users are saying about

Score 8.4 out of 10

Based on 44 reviews and ratings

Score 7.6 out of 10

Based on 157 reviews and ratings

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Pros

Tests are very easy to set up with the platform, or using the widget.
AB Tasty's team are very open to propositions of evolutions for the tool.
Reading and analyzing the results of the tests is quite simple and intuitive.
The results are also easy to share with the people in the company who might find them useful.

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Test set up is a breeze and settings are presented in a thought out sequence.
Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
Our customer success manager is always available for meetings and proactive in his advocation for the platform.

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Hovhannes Mkhitaryan

Head Of Development

310 NutritionRetail, 51-200 employees

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Cons

The user interface is quite clunky and could do with some improvements.
They could also do a better job onboarding customers with little experience.

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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Observations currently (9/14/18) don't support outside domains.
Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.

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Hovhannes Mkhitaryan

Head Of Development

310 NutritionRetail, 51-200 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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VWO8.2

Based on 19 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin

Head of User Experience

streetlife.comInternet, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

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VWO8.0

Based on 1 answer

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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VWO10.0

Based on 3 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Implementation

No score

No answers yet

No answers on this topic

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VWO8.0

Based on 2 answers

Very easy, and great support in case you find any challenges.

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Ahmad Rahman

Sr. Web Analyst

AMDInternet, 10,001+ employees

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Alternatives Considered

We used Webtrends Optimize before AB Tasty. We needed to change because, with Webtrends, you had to be a developer to use it. It was in 2015, I think Webtrends can now be used by non-technical users. In 2015, we made a request for proposals and AB Tasty was the most affordable and stable solution using the Bayesian methodology we were looking for.

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Julien Millot

Front end Developper

WebnetInformation Technology and Services, 501-1000 employees

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We chose VWO over Optimizely for the fu rionaky, design and overall user friendly experience for true digital marketing professionals. The data is presented clearly, the testing environments are easily managed and updates and/or changes to tests are seamlessly carried out. Over all great platform for enterprise and SMBs alike!

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Iram Cesani

Digital Marketing Manager

MagicalButter.comConsumer Goods, 11-50 employees

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Return on Investment

I don't know, I'm the developer. But if it was negative, I guess we wouldn't buy the solution for one more year.

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Julien Millot

Front end Developper

WebnetInformation Technology and Services, 501-1000 employees

View all 31 answers on this topic

Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.

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