What users are saying about
45 Ratings
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Top Rated
170 Ratings
45 Ratings
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Score 8.3 out of 101

VWO

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
170 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

AB Tasty

A/B testing on a single page is straightforward (text, images, colors, positions are made very very easy to handle) while testing over full site combining different options is a bit tricky. Visualizing best users' responses in adequation to your plans is hence quite easy using their scenario and indicators very visual and comprehensive.
David Reymond profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
VWO
7.4
a/b experiment testing
AB Tasty
VWO
8.2
Split URL testing
AB Tasty
VWO
9.1
Multivariate testing
AB Tasty
VWO
7.3
Mutli-page/funnel testing
AB Tasty
VWO
6.4
Cross-browser testing
AB Tasty
VWO
8.2
Test significance
AB Tasty
VWO
7.3
Visual / WYSIWYG editor
AB Tasty
VWO
7.3
Advanced code editor
AB Tasty
VWO
9.1
Visitor recordings
AB Tasty
VWO
6.4
Preview mode
AB Tasty
VWO
6.4
Test duration calculator
AB Tasty
VWO
6.4

Audience Segmentation & Targeting

AB Tasty
VWO
8.2
Standard visitor segmentation
AB Tasty
VWO
9.1
Behavioral visitor segmentation
AB Tasty
VWO
7.3
Traffic allocation control
AB Tasty
VWO
9.1
Website personalization
AB Tasty
VWO
7.3

Results and Analysis

AB Tasty
VWO
7.0
Heatmap tool
AB Tasty
VWO
6.4
Click analytics
AB Tasty
VWO
6.4
Scroll maps
AB Tasty
VWO
6.4
Conversion tracking
AB Tasty
VWO
8.2
Goal tracking
AB Tasty
VWO
8.2
Test reporting
AB Tasty
VWO
7.3
Results segmentation
AB Tasty
VWO
5.5
Experiments results dashboard
AB Tasty
VWO
8.2

Pros

AB Tasty

  • Easy to install
  • Segmentation (lot of criteria available)
  • Great support
Melanie Pitkanitsos profile photo

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen profile photo

Cons

AB Tasty

  • Documentation is not very detailed.
  • The editor is a bit slow to load.
Julien Millot profile photo

VWO

  • Observations currently (9/14/18) don't support outside domains.
  • Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
Hovhannes Mkhitaryan profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

VWO

VWO 8.6
Based on 20 answers
The price is amazing, we are so used to the system and have great results so there's no reason for us to go elsewhere or cease using VWO.
Stu Bowker profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

VWO

VWO 9.1
Based on 4 answers
Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.
Ahmad Rahman profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

AB Tasty

In terms of editing functionalities, all these tools are quite similar. We made our choice based on usability experience (the general interface seems clearer and simpler to use), reporting capabilities and support reaction.
Sébastien Manaches profile photo

VWO

VWO's vast range of features and comparable price made it a firm favourite against competitor websites. We've seen good results with the tool so far and it has proved to be an excellent project for increasing website conversion rate and overall ROI has met our KPI's. Moving forward, I'd like to see more advanced personalisation features from the tool in order for it to compete with some of the market leads tools on the market.
Ricky Marshall profile photo

Return on Investment

AB Tasty

  • With AB Tasty, our overall conversation rate has improved by 26%.
Solène Grand (Dagonet) profile photo

VWO

  • Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
  • Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
  • Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business
Christian Betts profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

AB Tasty
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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