AB Tasty vs VWO

What users are saying about

AB Tasty

Score 8.4 out of 10

Based on 44 reviews and ratings

VWO

Score 8.1 out of 10

Based on 126 reviews and ratings

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Pros

Simple one-tag implementation allows you to get up and running in minimal time.
In-page visual editor allows changes to be made to the site without technical expertise.
Dedicated account and technical support with impressive turnaround times.
Strong segmentation and personalisation options.
Huge range of integrations.

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Craig Lawrence

Senior Metrics Analyst

Spark44Marketing and Advertising, 501-1000 employees

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Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive.
Heatmaps have provided a huge amount of actionable data in focused testing areas.
A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.

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Verified User

Analyst in Marketing

Consumer Goods Company, 1-10 employees

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Cons

Occasional glitches within the visual editor, especially with responsive content.
Better debugging tools when testing experiments locally i.e. a preview environment.
Occasionally when adding goals in to the reporting tool, they will not load immediately.

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Craig Lawrence

Senior Metrics Analyst

Spark44Marketing and Advertising, 501-1000 employees

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A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.

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Justin Castaneda

UI/UX Designer

RevolutionParts, Inc.Computer Software, 51-200 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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VWO8.3

Based on 18 answers

Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Usability

No score

No answers yet

No answers on this topic

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VWO8.0

Based on 1 answer

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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VWO10.0

Based on 3 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Implementation

No score

No answers yet

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VWO8.0

Based on 2 answers

Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

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Alternatives Considered

Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best customer service and helpful staff to get your tests and reporting tuned up.

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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I think VWO is the best in the business, they have been very reliable for many years

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Verified User

C-Level Executive in Engineering

Internet Company, 11-50 employees

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Return on Investment

It has helped us gain higher conversion rates on certain pages
It has helped us use data to make decisions and reach goals
It has given a clearer picture as to how pages and websites are being used

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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It's helped us find usability issues quickly (through screen recordings). This would've saved us time and hours otherwise looking for the proverbial needle in a haystack.

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Christopher Nheu

Head of Product at Mad Paws

Mad Paws Pty LtdInternet, 11-50 employees

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