Accrisoft Freedom vs. Bloomreach - The Agentic Platform for Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freedom CMS
Score 9.0 out of 10
N/A
Freedom is a cloud-based content management system from Accrisoft Corporation.Accrisoft Freedom specializes in membership and events management, social media, online marketing and e-commerce. Freedom is notable for its highly customizable databases, providing full control over HTML layout and complex filter and search capabilities.
$100
per month
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Pricing
Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Freedom CMSBloomreach - The Agentic Platform for Personalization
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
Features
Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
Security
Comparison of Security features of Product A and Product B
Accrisoft Freedom
8.9
2 Ratings
8% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Role-based user permissions8.92 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Accrisoft Freedom
7.6
3 Ratings
2% below category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
WYSIWYG editor7.73 Ratings00 Ratings
Code quality / cleanliness8.63 Ratings00 Ratings
Admin section8.03 Ratings00 Ratings
Page templates8.33 Ratings00 Ratings
Library of website themes4.32 Ratings00 Ratings
Mobile optimization / responsive design7.22 Ratings00 Ratings
Publishing workflow8.82 Ratings00 Ratings
Form generator7.83 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Accrisoft Freedom
7.8
3 Ratings
5% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Content taxonomy8.33 Ratings00 Ratings
SEO support7.83 Ratings00 Ratings
Bulk management7.42 Ratings00 Ratings
Availability / breadth of extensions7.72 Ratings00 Ratings
Community / comment management8.02 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.1
96 Ratings
6% above category average
WYSIWYG email editor00 Ratings8.483 Ratings
Dynamic content00 Ratings8.492 Ratings
Ability to test dynamic content00 Ratings7.791 Ratings
Landing pages00 Ratings6.753 Ratings
A/B testing00 Ratings8.592 Ratings
Mobile optimization00 Ratings8.883 Ratings
Email deliverability reporting00 Ratings8.894 Ratings
List management00 Ratings7.679 Ratings
Triggered drip sequences00 Ratings8.069 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.8
77 Ratings
0% below category average
Lead nurturing automation00 Ratings8.166 Ratings
Lead scoring and grading00 Ratings8.161 Ratings
Data quality management00 Ratings8.072 Ratings
Automated sales alerts and tasks00 Ratings7.041 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.4
71 Ratings
0% below category average
Calendaring00 Ratings7.265 Ratings
Event/webinar marketing00 Ratings7.550 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.5
52 Ratings
1% above category average
Social sharing and campaigns00 Ratings7.145 Ratings
Social profile integration00 Ratings7.836 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.8
94 Ratings
6% above category average
Dashboards00 Ratings7.194 Ratings
Standard reports00 Ratings8.390 Ratings
Custom reports00 Ratings8.190 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Accrisoft Freedom
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.1
121 Ratings
8% above category average
API00 Ratings8.2115 Ratings
Role-based workflow & approvals00 Ratings8.775 Ratings
Customizability00 Ratings8.284 Ratings
Integration with Salesforce.com00 Ratings7.411 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.812 Ratings
Integration with SugarCRM00 Ratings7.89 Ratings
Third-party software integrations00 Ratings7.859 Ratings
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Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
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User Ratings
Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
8.2
(4 ratings)
9.1
(180 ratings)
Likelihood to Renew
1.0
(1 ratings)
9.1
(10 ratings)
Usability
-
(0 ratings)
8.6
(54 ratings)
Availability
-
(0 ratings)
8.4
(18 ratings)
Performance
-
(0 ratings)
8.0
(17 ratings)
Support Rating
8.2
(1 ratings)
8.1
(144 ratings)
In-Person Training
-
(0 ratings)
8.4
(2 ratings)
Online Training
-
(0 ratings)
9.1
(2 ratings)
Implementation Rating
-
(0 ratings)
7.2
(4 ratings)
Configurability
-
(0 ratings)
8.6
(2 ratings)
Ease of integration
-
(0 ratings)
8.8
(2 ratings)
Product Scalability
-
(0 ratings)
8.4
(18 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(2 ratings)
User Testimonials
Accrisoft FreedomBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
Accrisoft
The only thing I believe Accrisoft Freedom is not as well suited is for large e-commerce sites. Accrisoft Freedom actually has an E-commerce module and can do products and online sales, however if this is the majority of what your business does (or your clients' businesses), I would recommend an E-commerce focused CMS.
For almost all other circumstances I can think of though, I would recommend Accrisoft Freedom - ma and pa shops on up to a corporation.
Read full review
Bloomreach
One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.
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Pros
Accrisoft
  • Hosting and maintenance is taken care of. Due to it being proprietary software, everything is built to work together.
  • Simple to use. Basic functionality for websites is built in without having to dig through thousands of potential options.
  • Development is straightforward...no backend languages required. So if someone wants a unique layout for a portfolio, it's very simple to add a new content type and build the new layout using basic html and css.
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Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
Read full review
Cons
Accrisoft
  • Their preview setup for reviewing page changes prior to pushing them live is not good. You basically have to push things live to see how they will look, then go back and tweak it, while the changes in progress are live on the site. They need a sandbox, or a better preview feature within the backend so you dont have to keep pushing changes live to test out functionality.
  • Integration with outside tools is non existent. Instead of trying to force people to use their modules or features it would make much more sense to more easily integrate with leading tools in niche spaces.
  • The UI is pretty old. It could use a big refresh. Things like drag and drop builders and functionality should be standard these days. This is also a plus for non tech savvy users as it keeps their page structures to what works without letting people tinker. But if you want to tinker and be a higher end user Freedom isn't the best bet.
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Bloomreach
  • Could improve some of the dashboarding to make reporting on emails more time efficient
  • Could offer a way to easily combine email templates if they already exist separately
  • A way to allow multiple people to work in a scenario at the same time and all saves be registered
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Likelihood to Renew
Accrisoft
We switched to WordPress; it was out of my control.
Read full review
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Usability
Accrisoft
No answers on this topic
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
Accrisoft
No answers on this topic
Bloomreach
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Performance
Accrisoft
No answers on this topic
Bloomreach
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Support Rating
Accrisoft
This rating is based on personal experience only. I believe majority of people would say their support is top notch & 10/10. The only reason I am personally am giving it lower is because I consider my self a much more advanced user of Freedom than their typical Solution Provider developers. Because I am advanced, I troubleshoot my own issues pretty in-depth before I even contact Accrisoft support. Therefore sometimes I feel it takes longer to get the researched & specific answer I need vs. a simple support question would.
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Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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In-Person Training
Accrisoft
No answers on this topic
Bloomreach
The Training was awesome
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Online Training
Accrisoft
No answers on this topic
Bloomreach
very informative and patient
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Implementation Rating
Accrisoft
No answers on this topic
Bloomreach
All the deployments were done on time
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Alternatives Considered
Accrisoft
In all honesty, we have been moving away from Accrisoft Freedom due to its lack of customizability. We as an agency generally prefer open source solutions since our client base primarily consists of those looking for a more custom solution that can be built off of in the future. While yes, these tend to need more care and attention, they have benefited us more.
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Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Scalability
Accrisoft
No answers on this topic
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
Accrisoft
  • This was the first CMS we had at our company so hard to say positive or negative impact.
  • Prior to this CMS there was a static site that html files had to be ftp to a company to have the site updated. So from that standpoint it made updating the site much less expensive.
  • Compared to a tool like Wordpress this is much more secure and easier to manage, but since we outsource that portion of it to the company that built the site we dont realize those gains.
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Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history