What users are saying about

Act-On

328 Ratings

Emarsys

11 Ratings

Act-On

328 Ratings
Score 7 out of 101

Emarsys

11 Ratings
Score 5.7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Emarsys
6.4
WYSIWYG email editor
Act-On
7.3
Emarsys
Dynamic content
Act-On
6.9
Emarsys
Ability to test dynamic content
Act-On
6.6
Emarsys
7.0
Landing pages
Act-On
7.8
Emarsys
7.0
A/B testing
Act-On
8.0
Emarsys
6.0
Mobile optimization
Act-On
7.7
Emarsys
5.0
Email deliverability
Act-On
8.8
Emarsys
7.0
List management
Act-On
6.0
Emarsys
7.0
Triggered drip sequences
Act-On
8.3
Emarsys
6.0

Lead Management

Act-On
6.7
Emarsys
6.0
Lead nurturing
Act-On
6.3
Emarsys
6.0
Lead scoring and grading
Act-On
6.9
Emarsys
6.0
Data quality management
Act-On
7.1
Emarsys
Automated sales alerts and tasks
Act-On
6.4
Emarsys

Campaign Management

Act-On
7.5
Emarsys
Calendaring
Act-On
6.8
Emarsys
Event/webinar marketing
Act-On
8.3
Emarsys

Social Media Marketing

Act-On
6.7
Emarsys
Social sharing and campaigns
Act-On
6.4
Emarsys
Social profile integration
Act-On
7.0
Emarsys

Reporting & Analytics

Act-On
5.3
Emarsys
5.3
Dashboards
Act-On
4.7
Emarsys
7.0
Standard reports
Act-On
5.7
Emarsys
6.0
Custom reports
Act-On
5.6
Emarsys
3.0

Platform & Infrastructure

Act-On
6.5
Emarsys
2.3
API
Act-On
8.0
Emarsys
5.0
Role-based workflow & approvals
Act-On
6.4
Emarsys
1.0
Customizability
Act-On
5.1
Emarsys
1.0
Integration with Salesforce.com
Act-On
8.0
Emarsys
Integration with Microsoft Dynamics CRM
Act-On
4.1
Emarsys
Integration with SugarCRM
Act-On
7.1
Emarsys

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
No photo available

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
No photo available

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Emarsys Editions & Modules
Emarsys
Additional Pricing Details