What users are saying about
342 Ratings
11 Ratings
342 Ratings
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Score 7 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.7 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Emarsys
6.4
WYSIWYG email editor
Act-On
7.9
Emarsys
Dynamic content
Act-On
7.1
Emarsys
Ability to test dynamic content
Act-On
6.7
Emarsys
7.0
Landing pages
Act-On
7.0
Emarsys
7.0
A/B testing
Act-On
6.9
Emarsys
6.0
Mobile optimization
Act-On
6.8
Emarsys
5.0
Email deliverability
Act-On
7.8
Emarsys
7.0
List management
Act-On
6.4
Emarsys
7.0
Triggered drip sequences
Act-On
9.2
Emarsys
6.0

Lead Management

Act-On
7.3
Emarsys
6.0
Lead nurturing
Act-On
7.0
Emarsys
6.0
Lead scoring and grading
Act-On
7.4
Emarsys
6.0
Data quality management
Act-On
7.9
Emarsys
Automated sales alerts and tasks
Act-On
6.7
Emarsys

Campaign Management

Act-On
7.6
Emarsys
Calendaring
Act-On
6.8
Emarsys
Event/webinar marketing
Act-On
8.5
Emarsys

Social Media Marketing

Act-On
7.9
Emarsys
Social sharing and campaigns
Act-On
7.9
Emarsys
Social profile integration
Act-On
7.9
Emarsys

Reporting & Analytics

Act-On
5.7
Emarsys
5.3
Dashboards
Act-On
5.5
Emarsys
7.0
Standard reports
Act-On
6.0
Emarsys
6.0
Custom reports
Act-On
5.7
Emarsys
3.0

Platform & Infrastructure

Act-On
7.3
Emarsys
2.3
API
Act-On
9.2
Emarsys
5.0
Role-based workflow & approvals
Act-On
6.8
Emarsys
1.0
Customizability
Act-On
6.7
Emarsys
1.0
Integration with Salesforce.com
Act-On
8.0
Emarsys
Integration with Microsoft Dynamics CRM
Act-On
6.1
Emarsys
Integration with SugarCRM
Act-On
7.0
Emarsys

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful
No photo available

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Email cycle ROI was around 4-6
  • With automation on customer survey collection rate increased by %10
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Emarsys Editions & Modules
Emarsys
Additional Pricing Details