What users are saying about
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361 Ratings
13 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
13 Ratings
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Score 4.3 out of 101

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Emarsys
4.2
WYSIWYG email editor
Act-On
7.5
Emarsys
1.0
Dynamic content
Act-On
7.2
Emarsys
1.0
Ability to test dynamic content
Act-On
7.2
Emarsys
5.8
Landing pages
Act-On
7.4
Emarsys
7.0
A/B testing
Act-On
7.2
Emarsys
6.0
Mobile optimization
Act-On
7.9
Emarsys
2.7
Email deliverability
Act-On
7.9
Emarsys
5.3
List management
Act-On
8.2
Emarsys
3.5
Triggered drip sequences
Act-On
8.4
Emarsys
5.4

Lead Management

Act-On
7.7
Emarsys
6.0
Lead nurturing
Act-On
8.1
Emarsys
6.0
Lead scoring and grading
Act-On
8.0
Emarsys
6.0
Data quality management
Act-On
7.0
Emarsys
Automated sales alerts and tasks
Act-On
7.6
Emarsys

Campaign Management

Act-On
7.5
Emarsys
Calendaring
Act-On
6.8
Emarsys
Event/webinar marketing
Act-On
8.3
Emarsys

Social Media Marketing

Act-On
6.6
Emarsys
Social sharing and campaigns
Act-On
6.7
Emarsys
Social profile integration
Act-On
6.4
Emarsys

Reporting & Analytics

Act-On
6.7
Emarsys
4.8
Dashboards
Act-On
6.8
Emarsys
7.0
Standard reports
Act-On
7.0
Emarsys
5.4
Custom reports
Act-On
6.2
Emarsys
1.8

Platform & Infrastructure

Act-On
7.7
Emarsys
2.3
API
Act-On
7.1
Emarsys
5.0
Role-based workflow & approvals
Act-On
7.5
Emarsys
1.0
Customizability
Act-On
7.0
Emarsys
1.0
Integration with Salesforce.com
Act-On
8.2
Emarsys
Integration with Microsoft Dynamics CRM
Act-On
7.8
Emarsys
Integration with SugarCRM
Act-On
8.6
Emarsys

Pros

Act-On

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo

Emarsys

  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
No photo available

Cons

Act-On

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Act-On

Act-On 7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo

Emarsys

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Emarsys

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Emarsys

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo

Emarsys

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Emarsys

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Emarsys

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

Emarsys

We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful
No photo available

Return on Investment

Act-On

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo

Emarsys

  • Email cycle ROI was around 4-6
  • With automation on customer survey collection rate increased by %10
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Emarsys Editions & Modules

Emarsys
Additional Pricing Details

Add comparison