What users are saying about

Act-On

328 Ratings

Kwanzoo

3 Ratings

Act-On

328 Ratings
Score 7 out of 101

Kwanzoo

3 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Kwanzoo
WYSIWYG email editor
Act-On
7.3
Kwanzoo
Dynamic content
Act-On
6.9
Kwanzoo
Ability to test dynamic content
Act-On
6.6
Kwanzoo
Landing pages
Act-On
7.8
Kwanzoo
A/B testing
Act-On
8.0
Kwanzoo
Mobile optimization
Act-On
7.7
Kwanzoo
Email deliverability
Act-On
8.8
Kwanzoo
List management
Act-On
6.0
Kwanzoo
Triggered drip sequences
Act-On
8.3
Kwanzoo

Lead Management

Act-On
6.7
Kwanzoo
Lead nurturing
Act-On
6.3
Kwanzoo
Lead scoring and grading
Act-On
6.9
Kwanzoo
Data quality management
Act-On
7.1
Kwanzoo
Automated sales alerts and tasks
Act-On
6.4
Kwanzoo

Campaign Management

Act-On
7.5
Kwanzoo
Calendaring
Act-On
6.8
Kwanzoo
Event/webinar marketing
Act-On
8.3
Kwanzoo

Social Media Marketing

Act-On
6.7
Kwanzoo
Social sharing and campaigns
Act-On
6.4
Kwanzoo
Social profile integration
Act-On
7.0
Kwanzoo

Reporting & Analytics

Act-On
5.3
Kwanzoo
Dashboards
Act-On
4.7
Kwanzoo
Standard reports
Act-On
5.7
Kwanzoo
Custom reports
Act-On
5.6
Kwanzoo

Platform & Infrastructure

Act-On
6.5
Kwanzoo
API
Act-On
8.0
Kwanzoo
Role-based workflow & approvals
Act-On
6.4
Kwanzoo
Customizability
Act-On
5.1
Kwanzoo
Integration with Salesforce.com
Act-On
8.0
Kwanzoo
Integration with Microsoft Dynamics CRM
Act-On
4.1
Kwanzoo
Integration with SugarCRM
Act-On
7.1
Kwanzoo

Ad Network Integration

Act-On
Kwanzoo
6.5
Data Transfer
Act-On
Kwanzoo
6.0
DSP integration
Act-On
Kwanzoo
7.0

Ad Campaigns

Act-On
Kwanzoo
9.0
Ad campaign creation
Act-On
Kwanzoo
9.0
Ad deployment
Act-On
Kwanzoo
9.0
Display advertising
Act-On
Kwanzoo
9.0
Ad display and retargeting segmentation
Act-On
Kwanzoo
9.0
Sequence targeting
Act-On
Kwanzoo
9.0

Ad Reporting & Analytics

Act-On
Kwanzoo
7.5
Ad dashboards
Act-On
Kwanzoo
10.0
Ad performance reports
Act-On
Kwanzoo
10.0
Ad conversion tracking
Act-On
Kwanzoo
9.0
Ad attribution reporting
Act-On
Kwanzoo
5.0
Cross-channel ad management
Act-On
Kwanzoo
6.0
Ad forecasting and optimization
Act-On
Kwanzoo
5.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
No answers on this topic

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Kwanzoo Editions & Modules
Kwanzoo
Additional Pricing Details