What users are saying about
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364 Ratings
3 Ratings

Act-On

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364 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 7 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Kwanzoo
WYSIWYG email editor
Act-On
7.3
Kwanzoo
Dynamic content
Act-On
6.9
Kwanzoo
Ability to test dynamic content
Act-On
6.9
Kwanzoo
Landing pages
Act-On
7.4
Kwanzoo
A/B testing
Act-On
7.2
Kwanzoo
Mobile optimization
Act-On
7.9
Kwanzoo
Email deliverability
Act-On
7.9
Kwanzoo
List management
Act-On
8.2
Kwanzoo
Triggered drip sequences
Act-On
8.3
Kwanzoo

Lead Management

Act-On
7.7
Kwanzoo
Lead nurturing
Act-On
8.1
Kwanzoo
Lead scoring and grading
Act-On
8.0
Kwanzoo
Data quality management
Act-On
7.0
Kwanzoo
Automated sales alerts and tasks
Act-On
7.7
Kwanzoo

Campaign Management

Act-On
7.5
Kwanzoo
Calendaring
Act-On
6.8
Kwanzoo
Event/webinar marketing
Act-On
8.2
Kwanzoo

Social Media Marketing

Act-On
6.5
Kwanzoo
Social sharing and campaigns
Act-On
6.7
Kwanzoo
Social profile integration
Act-On
6.3
Kwanzoo

Reporting & Analytics

Act-On
6.7
Kwanzoo
Dashboards
Act-On
6.8
Kwanzoo
Standard reports
Act-On
7.1
Kwanzoo
Custom reports
Act-On
6.2
Kwanzoo

Platform & Infrastructure

Act-On
7.8
Kwanzoo
API
Act-On
7.1
Kwanzoo
Role-based workflow & approvals
Act-On
7.6
Kwanzoo
Customizability
Act-On
7.1
Kwanzoo
Integration with Salesforce.com
Act-On
8.3
Kwanzoo
Integration with Microsoft Dynamics CRM
Act-On
8.0
Kwanzoo
Integration with SugarCRM
Act-On
8.6
Kwanzoo

Ad Network Integration

Act-On
Kwanzoo
6.5
Data Transfer
Act-On
Kwanzoo
6.0
DSP integration
Act-On
Kwanzoo
7.0

Ad Campaigns

Act-On
Kwanzoo
9.0
Ad campaign creation
Act-On
Kwanzoo
9.0
Ad deployment
Act-On
Kwanzoo
9.0
Display advertising
Act-On
Kwanzoo
9.0
Ad display and retargeting segmentation
Act-On
Kwanzoo
9.0
Sequence targeting
Act-On
Kwanzoo
9.0

Ad Reporting & Analytics

Act-On
Kwanzoo
7.5
Ad dashboards
Act-On
Kwanzoo
10.0
Ad performance reports
Act-On
Kwanzoo
10.0
Ad conversion tracking
Act-On
Kwanzoo
9.0
Ad attribution reporting
Act-On
Kwanzoo
5.0
Cross-channel ad management
Act-On
Kwanzoo
6.0
Ad forecasting and optimization
Act-On
Kwanzoo
5.0

Pros

Act-On

  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
Kyle Moloo profile photo

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

Act-On

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo

Kwanzoo

  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo

Kwanzoo

No answers on this topic

Return on Investment

Act-On

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Kwanzoo Editions & Modules

Additional Pricing Details

Add comparison