What users are saying about
339 Ratings
3 Ratings
339 Ratings
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Score 7 out of 101
3 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Kwanzoo
WYSIWYG email editor
Act-On
7.9
Kwanzoo
Dynamic content
Act-On
7.1
Kwanzoo
Ability to test dynamic content
Act-On
6.7
Kwanzoo
Landing pages
Act-On
7.0
Kwanzoo
A/B testing
Act-On
6.9
Kwanzoo
Mobile optimization
Act-On
6.8
Kwanzoo
Email deliverability
Act-On
7.8
Kwanzoo
List management
Act-On
6.4
Kwanzoo
Triggered drip sequences
Act-On
9.2
Kwanzoo

Lead Management

Act-On
7.3
Kwanzoo
Lead nurturing
Act-On
7.0
Kwanzoo
Lead scoring and grading
Act-On
7.4
Kwanzoo
Data quality management
Act-On
7.9
Kwanzoo
Automated sales alerts and tasks
Act-On
6.7
Kwanzoo

Campaign Management

Act-On
7.6
Kwanzoo
Calendaring
Act-On
6.8
Kwanzoo
Event/webinar marketing
Act-On
8.5
Kwanzoo

Social Media Marketing

Act-On
7.9
Kwanzoo
Social sharing and campaigns
Act-On
7.9
Kwanzoo
Social profile integration
Act-On
7.9
Kwanzoo

Reporting & Analytics

Act-On
5.7
Kwanzoo
Dashboards
Act-On
5.5
Kwanzoo
Standard reports
Act-On
6.0
Kwanzoo
Custom reports
Act-On
5.7
Kwanzoo

Platform & Infrastructure

Act-On
7.3
Kwanzoo
API
Act-On
9.2
Kwanzoo
Role-based workflow & approvals
Act-On
6.8
Kwanzoo
Customizability
Act-On
6.7
Kwanzoo
Integration with Salesforce.com
Act-On
8.0
Kwanzoo
Integration with Microsoft Dynamics CRM
Act-On
6.1
Kwanzoo
Integration with SugarCRM
Act-On
7.0
Kwanzoo

Ad Network Integration

Act-On
Kwanzoo
6.5
Data Transfer
Act-On
Kwanzoo
6.0
DSP integration
Act-On
Kwanzoo
7.0

Ad Campaigns

Act-On
Kwanzoo
9.0
Ad campaign creation
Act-On
Kwanzoo
9.0
Ad deployment
Act-On
Kwanzoo
9.0
Display advertising
Act-On
Kwanzoo
9.0
Ad display and retargeting segmentation
Act-On
Kwanzoo
9.0
Sequence targeting
Act-On
Kwanzoo
9.0

Ad Reporting & Analytics

Act-On
Kwanzoo
7.5
Ad dashboards
Act-On
Kwanzoo
10.0
Ad performance reports
Act-On
Kwanzoo
10.0
Ad conversion tracking
Act-On
Kwanzoo
9.0
Ad attribution reporting
Act-On
Kwanzoo
5.0
Cross-channel ad management
Act-On
Kwanzoo
6.0
Ad forecasting and optimization
Act-On
Kwanzoo
5.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • Reporting - I wish the reporting was a bit more sophisticated and detailed with Salesforce records without having to build specific segments to make it work.
Beth Dean profile photo
  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Financially, Act-On was what we could budget for. Both were great products but we though the prices for Act-On were fair.
Maggie Kenney profile photo
No answers on this topic

Return on Investment

  • Faster lead attention due to alerts. Sales people realize their efforts are paying off.
  • Great ability to measure overall behaviors and activity after we've conducted email campaigns. We really like the holistic view.
  • Easy to segment and parse data for reporting and list building. The totality of all of these strengths has tremendously cut down my reporting and analysis of marketing ROI.
Audrey Dalton profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Kwanzoo Editions & Modules
Kwanzoo
Additional Pricing Details