What users are saying about
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361 Ratings
3 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 7 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Kwanzoo
WYSIWYG email editor
Act-On
7.5
Kwanzoo
Dynamic content
Act-On
7.2
Kwanzoo
Ability to test dynamic content
Act-On
7.2
Kwanzoo
Landing pages
Act-On
7.4
Kwanzoo
A/B testing
Act-On
7.2
Kwanzoo
Mobile optimization
Act-On
7.9
Kwanzoo
Email deliverability
Act-On
7.9
Kwanzoo
List management
Act-On
8.2
Kwanzoo
Triggered drip sequences
Act-On
8.4
Kwanzoo

Lead Management

Act-On
7.7
Kwanzoo
Lead nurturing
Act-On
8.1
Kwanzoo
Lead scoring and grading
Act-On
8.0
Kwanzoo
Data quality management
Act-On
7.0
Kwanzoo
Automated sales alerts and tasks
Act-On
7.6
Kwanzoo

Campaign Management

Act-On
7.5
Kwanzoo
Calendaring
Act-On
6.8
Kwanzoo
Event/webinar marketing
Act-On
8.3
Kwanzoo

Social Media Marketing

Act-On
6.6
Kwanzoo
Social sharing and campaigns
Act-On
6.7
Kwanzoo
Social profile integration
Act-On
6.4
Kwanzoo

Reporting & Analytics

Act-On
6.7
Kwanzoo
Dashboards
Act-On
6.8
Kwanzoo
Standard reports
Act-On
7.0
Kwanzoo
Custom reports
Act-On
6.2
Kwanzoo

Platform & Infrastructure

Act-On
7.7
Kwanzoo
API
Act-On
7.1
Kwanzoo
Role-based workflow & approvals
Act-On
7.5
Kwanzoo
Customizability
Act-On
7.0
Kwanzoo
Integration with Salesforce.com
Act-On
8.2
Kwanzoo
Integration with Microsoft Dynamics CRM
Act-On
7.8
Kwanzoo
Integration with SugarCRM
Act-On
8.6
Kwanzoo

Ad Network Integration

Act-On
Kwanzoo
6.5
Data Transfer
Act-On
Kwanzoo
6.0
DSP integration
Act-On
Kwanzoo
7.0

Ad Campaigns

Act-On
Kwanzoo
9.0
Ad campaign creation
Act-On
Kwanzoo
9.0
Ad deployment
Act-On
Kwanzoo
9.0
Display advertising
Act-On
Kwanzoo
9.0
Ad display and retargeting segmentation
Act-On
Kwanzoo
9.0
Sequence targeting
Act-On
Kwanzoo
9.0

Ad Reporting & Analytics

Act-On
Kwanzoo
7.5
Ad dashboards
Act-On
Kwanzoo
10.0
Ad performance reports
Act-On
Kwanzoo
10.0
Ad conversion tracking
Act-On
Kwanzoo
9.0
Ad attribution reporting
Act-On
Kwanzoo
5.0
Cross-channel ad management
Act-On
Kwanzoo
6.0
Ad forecasting and optimization
Act-On
Kwanzoo
5.0

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

Act-On

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo

Kwanzoo

  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It is very easy to use and intitive.
Prabal Roy profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

Kwanzoo

No answers on this topic

Return on Investment

Act-On

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Kwanzoo Editions & Modules

Kwanzoo
Additional Pricing Details

Add comparison