What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
9 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
9 Ratings
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Score 6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Aurea LM
7.9
WYSIWYG email editor
ActiveCampaign
7.7
Aurea LM
7.4
Dynamic content
ActiveCampaign
7.3
Aurea LM
7.4
Ability to test dynamic content
ActiveCampaign
7.4
Aurea LM
7.4
Landing pages
ActiveCampaign
6.7
Aurea LM
6.9
A/B testing
ActiveCampaign
7.1
Aurea LM
10.0
Mobile optimization
ActiveCampaign
7.7
Aurea LM
Email deliverability
ActiveCampaign
8.3
Aurea LM
7.4
List management
ActiveCampaign
8.1
Aurea LM
8.7
Triggered drip sequences
ActiveCampaign
9.3
Aurea LM
8.0

Reporting & Analytics

ActiveCampaign
7.0
Aurea LM
8.1
Dashboards
ActiveCampaign
7.0
Aurea LM
8.1
Standard reports
ActiveCampaign
7.2
Aurea LM
8.1
Custom reports
ActiveCampaign
6.8
Aurea LM
8.1

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
No photo available

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea LM2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
No photo available

Support

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I was not part of the implementation process.
No photo available

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
No photo available

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • We at the museum find that Lyris LM can get the information into our customers inbox with no issues.
  • We have found that sending our newsletter out has brought more people into our museum than before.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea LM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details