What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Aurea LM

9 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Aurea LM

9 Ratings
Score 6.1 out of 101

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Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Aurea LM
8.0
WYSIWYG email editor
ActiveCampaign
7.7
Aurea LM
7.4
Dynamic content
ActiveCampaign
7.4
Aurea LM
7.6
Ability to test dynamic content
ActiveCampaign
7.5
Aurea LM
7.6
Landing pages
ActiveCampaign
6.7
Aurea LM
6.8
A/B testing
ActiveCampaign
7.2
Aurea LM
10.0
Mobile optimization
ActiveCampaign
7.7
Aurea LM
Email deliverability
ActiveCampaign
8.3
Aurea LM
7.6
List management
ActiveCampaign
8.1
Aurea LM
8.8
Triggered drip sequences
ActiveCampaign
9.3
Aurea LM
8.0

Reporting & Analytics

ActiveCampaign
7.0
Aurea LM
8.2
Dashboards
ActiveCampaign
7.1
Aurea LM
8.2
Standard reports
ActiveCampaign
7.3
Aurea LM
8.2
Custom reports
ActiveCampaign
6.7
Aurea LM
8.2

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
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  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea LM2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Support

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
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Implementation

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I was not part of the implementation process.
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Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • We at the museum find that Lyris LM can get the information into our customers inbox with no issues.
  • We have found that sending our newsletter out has brought more people into our museum than before.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea LM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details