What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
15 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Demandforce

It is extremely appropriate for any appointment based business - specifically spas, dentists, and hair salons.
Sara Barrett profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Demandforce
WYSIWYG email editor
ActiveCampaign
7.7
Demandforce
Dynamic content
ActiveCampaign
7.3
Demandforce
Ability to test dynamic content
ActiveCampaign
7.4
Demandforce
Landing pages
ActiveCampaign
6.7
Demandforce
A/B testing
ActiveCampaign
7.1
Demandforce
Mobile optimization
ActiveCampaign
7.7
Demandforce
Email deliverability
ActiveCampaign
8.3
Demandforce
List management
ActiveCampaign
8.1
Demandforce
Triggered drip sequences
ActiveCampaign
9.3
Demandforce

Reporting & Analytics

ActiveCampaign
7.0
Demandforce
Dashboards
ActiveCampaign
7.0
Demandforce
Standard reports
ActiveCampaign
7.2
Demandforce
Custom reports
ActiveCampaign
6.8
Demandforce

Sales Force Automation

ActiveCampaign
Demandforce
7.8
Customer data management / contact management
ActiveCampaign
Demandforce
8.3
Workflow management
ActiveCampaign
Demandforce
9.0
Territory management
ActiveCampaign
Demandforce
7.0
Opportunity management
ActiveCampaign
Demandforce
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Demandforce
8.0
Contract management
ActiveCampaign
Demandforce
7.0
Quote & order management
ActiveCampaign
Demandforce
7.0
Interaction tracking
ActiveCampaign
Demandforce
8.0
Channel / partner relationship management
ActiveCampaign
Demandforce
8.0

Customer Service & Support

ActiveCampaign
Demandforce
9.0
Case management
ActiveCampaign
Demandforce
9.0
Call center management
ActiveCampaign
Demandforce
9.0
Help desk management
ActiveCampaign
Demandforce
9.0

Marketing Automation

ActiveCampaign
Demandforce
8.0
Lead management
ActiveCampaign
Demandforce
9.0
Email marketing
ActiveCampaign
Demandforce
6.9

CRM Project Management

ActiveCampaign
Demandforce
9.0
Task management
ActiveCampaign
Demandforce
9.0
Billing and invoicing management
ActiveCampaign
Demandforce
9.0
Reporting
ActiveCampaign
Demandforce
9.0

CRM Reporting & Analytics

ActiveCampaign
Demandforce
9.0
Forecasting
ActiveCampaign
Demandforce
9.0
Pipeline visualization
ActiveCampaign
Demandforce
9.0
Customizable reports
ActiveCampaign
Demandforce
9.0

Customization

ActiveCampaign
Demandforce
9.0
Custom fields
ActiveCampaign
Demandforce
9.0
Custom objects
ActiveCampaign
Demandforce
9.0
Scripting environment
ActiveCampaign
Demandforce
9.0
API for custom integration
ActiveCampaign
Demandforce
9.0

Security

ActiveCampaign
Demandforce
9.0
Single sign-on capability
ActiveCampaign
Demandforce
9.0
Role-based user permissions
ActiveCampaign
Demandforce
9.0

Social CRM

ActiveCampaign
Demandforce
9.0
Social data
ActiveCampaign
Demandforce
9.0
Social engagement
ActiveCampaign
Demandforce
9.0

Integrations with 3rd-party Software

ActiveCampaign
Demandforce
9.0
Marketing automation
ActiveCampaign
Demandforce
9.0
Compensation management
ActiveCampaign
Demandforce
9.0

Platform

ActiveCampaign
Demandforce
9.0
Mobile access
ActiveCampaign
Demandforce
9.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Automatic Appointment Reminders
  • HIPPA compliant text messaging with patients
  • Marketing
Sara Barrett profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Ability to have your newsletters come from a customizable email address
  • More email templates
  • App for iPhone
Sara Barrett profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Demandforce9.0
Based on 3 answers
We are constantly being contacted by comparable organizations. If Mindbody Online integrated a feature like Demandforce, we'd move over there to keep everything in one platform.
No photo available

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
This office has used Demandforce for more than 3 years and the switch to another product would require time and money, however I personally think 4PatientCare has more options and personalization to increase efficiency and revenue for the office.
Arielle Calugay profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Increased employee efficiency (fewer calls to the front desk!)
  • Better Customer Service (easier appointment confirmation and reminders)
  • NEW Customers (All kinds of positive reviews pushed to the web)
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandforce

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details