What users are saying about
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Top Rated
689 Ratings
18 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
18 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Demandforce

We use Demandforce to reach out to 'old' customers. If they have not had an invoice generated in X number of days/weeks/months/years, we can create a custom campaign via email/text to reach out to them and attempt to re-engage with those customers to generate new 'existing business' or entirely new leads for our Sales team to run.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Demandforce
WYSIWYG email editor
ActiveCampaign
8.1
Demandforce
Dynamic content
ActiveCampaign
8.5
Demandforce
Ability to test dynamic content
ActiveCampaign
8.0
Demandforce
Landing pages
ActiveCampaign
7.1
Demandforce
A/B testing
ActiveCampaign
8.7
Demandforce
Mobile optimization
ActiveCampaign
8.2
Demandforce
Email deliverability reporting
ActiveCampaign
8.9
Demandforce
List management
ActiveCampaign
8.8
Demandforce
Triggered drip sequences
ActiveCampaign
9.1
Demandforce

Lead Management

ActiveCampaign
8.5
Demandforce
Lead nurturing
ActiveCampaign
8.8
Demandforce
Lead scoring and grading
ActiveCampaign
8.4
Demandforce
Data quality management
ActiveCampaign
8.2
Demandforce
Automated sales alerts and tasks
ActiveCampaign
8.6
Demandforce

Campaign Management

ActiveCampaign
7.9
Demandforce
Calendaring
ActiveCampaign
7.7
Demandforce
Event/webinar marketing
ActiveCampaign
8.1
Demandforce

Social Media Marketing

ActiveCampaign
8.3
Demandforce
Social sharing and campaigns
ActiveCampaign
8.4
Demandforce
Social profile integration
ActiveCampaign
8.1
Demandforce

Reporting & Analytics

ActiveCampaign
8.5
Demandforce
Dashboards
ActiveCampaign
8.5
Demandforce
Standard reports
ActiveCampaign
8.6
Demandforce
Custom reports
ActiveCampaign
8.3
Demandforce

Platform & Infrastructure

ActiveCampaign
8.7
Demandforce
API
ActiveCampaign
8.7
Demandforce
Role-based workflow & approvals
ActiveCampaign
8.4
Demandforce
Customizability
ActiveCampaign
8.6
Demandforce
Integration with Salesforce.com
ActiveCampaign
8.6
Demandforce
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Demandforce
Integration with SugarCRM
ActiveCampaign
8.8
Demandforce

Sales Force Automation

ActiveCampaign
Demandforce
7.8
Customer data management / contact management
ActiveCampaign
Demandforce
8.0
Workflow management
ActiveCampaign
Demandforce
9.0
Territory management
ActiveCampaign
Demandforce
7.0
Opportunity management
ActiveCampaign
Demandforce
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Demandforce
8.0
Contract management
ActiveCampaign
Demandforce
7.0
Quote & order management
ActiveCampaign
Demandforce
7.0
Interaction tracking
ActiveCampaign
Demandforce
8.0
Channel / partner relationship management
ActiveCampaign
Demandforce
8.0

Customer Service & Support

ActiveCampaign
Demandforce
9.0
Case management
ActiveCampaign
Demandforce
9.0
Call center management
ActiveCampaign
Demandforce
9.0
Help desk management
ActiveCampaign
Demandforce
9.0

Marketing Automation

ActiveCampaign
Demandforce
9.0
Lead management
ActiveCampaign
Demandforce
9.0
Email marketing
ActiveCampaign
Demandforce
9.0

CRM Project Management

ActiveCampaign
Demandforce
9.0
Task management
ActiveCampaign
Demandforce
9.0
Billing and invoicing management
ActiveCampaign
Demandforce
9.0
Reporting
ActiveCampaign
Demandforce
9.0

CRM Reporting & Analytics

ActiveCampaign
Demandforce
9.0
Forecasting
ActiveCampaign
Demandforce
9.0
Pipeline visualization
ActiveCampaign
Demandforce
9.0
Customizable reports
ActiveCampaign
Demandforce
9.0

Customization

ActiveCampaign
Demandforce
9.0
Custom fields
ActiveCampaign
Demandforce
9.0
Custom objects
ActiveCampaign
Demandforce
9.0
Scripting environment
ActiveCampaign
Demandforce
9.0
API for custom integration
ActiveCampaign
Demandforce
9.0

Security

ActiveCampaign
Demandforce
9.0
Single sign-on capability
ActiveCampaign
Demandforce
9.0
Role-based user permissions
ActiveCampaign
Demandforce
9.0

Social CRM

ActiveCampaign
Demandforce
9.0
Social data
ActiveCampaign
Demandforce
9.0
Social engagement
ActiveCampaign
Demandforce
9.0

Integrations with 3rd-party Software

ActiveCampaign
Demandforce
9.0
Marketing automation
ActiveCampaign
Demandforce
9.0
Compensation management
ActiveCampaign
Demandforce
9.0

Platform

ActiveCampaign
Demandforce
9.0
Mobile access
ActiveCampaign
Demandforce
9.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Demandforce

  • Aesthetics has been updated in last few months for organization and is easier to see: colors, grid lines on front page, and font style.
  • Allowing our office to include specific items in reminder appointment emails allows personalization to make confirming appointments easier.
  • Allowing patients to write reviews allows us to know what the office is doing well and what we can improve on.
Arielle Calugay | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Demandforce

  • Flexibility in Design!
  • Overall Look & Feel of Templates (look at what Squarespace is doing, it is possible!)
  • Usability (it's a bit clunky)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Demandforce

Demandforce 9.0
Based on 3 answers
We are constantly being contacted by comparable organizations. If Mindbody Online integrated a feature like Demandforce, we'd move over there to keep everything in one platform.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Demandforce

I do not have any alternative products to compare this service too. It was in place when I came aboard this company and I have no say in its continuation or replacement. As from what I can gather, there are many alternatives to this platform, but Demandforce is the only one I am aware of that runs in your system tray and is passively ran in conjunction with your accounting database.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Demandforce

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Demandforce

  • It's taken a lot of the reporting and guesswork out of the equation. That has saved us a lot of money.
Jason McElweenie | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Demandforce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandforce Editions & Modules

Edition
DemandForce$399.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Demandforce
3.0

Likelihood to Renew

ActiveCampaign
9.1
Demandforce
9.0

Usability

ActiveCampaign
8.1
Demandforce

Reliability and Availability

ActiveCampaign
9.1
Demandforce

Performance

ActiveCampaign
8.6
Demandforce

Support Rating

ActiveCampaign
6.6
Demandforce

In-Person Training

ActiveCampaign
7.3
Demandforce

Implementation Rating

ActiveCampaign
8.5
Demandforce

Scalability

ActiveCampaign
8.8
Demandforce

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