What users are saying about
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Top Rated
696 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
7 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

emfluence Marketing Platform

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
emfluence Marketing Platform
8.4
WYSIWYG email editor
ActiveCampaign
8.0
emfluence Marketing Platform
9.1
Dynamic content
ActiveCampaign
8.6
emfluence Marketing Platform
8.6
Ability to test dynamic content
ActiveCampaign
8.1
emfluence Marketing Platform
8.2
Landing pages
ActiveCampaign
7.2
emfluence Marketing Platform
8.2
A/B testing
ActiveCampaign
8.7
emfluence Marketing Platform
8.2
Mobile optimization
ActiveCampaign
8.3
emfluence Marketing Platform
7.7
Email deliverability reporting
ActiveCampaign
9.0
emfluence Marketing Platform
9.1
List management
ActiveCampaign
8.9
emfluence Marketing Platform
8.2
Triggered drip sequences
ActiveCampaign
9.3
emfluence Marketing Platform
8.2

Lead Management

ActiveCampaign
8.5
emfluence Marketing Platform
8.1
Lead nurturing
ActiveCampaign
8.8
emfluence Marketing Platform
9.1
Lead scoring and grading
ActiveCampaign
8.3
emfluence Marketing Platform
7.7
Data quality management
ActiveCampaign
8.4
emfluence Marketing Platform
8.2
Automated sales alerts and tasks
ActiveCampaign
8.6
emfluence Marketing Platform
7.3

Campaign Management

ActiveCampaign
8.3
emfluence Marketing Platform
8.4
Calendaring
ActiveCampaign
8.0
emfluence Marketing Platform
8.2
Event/webinar marketing
ActiveCampaign
8.6
emfluence Marketing Platform
8.6

Social Media Marketing

ActiveCampaign
8.6
emfluence Marketing Platform
8.4
Social sharing and campaigns
ActiveCampaign
8.7
emfluence Marketing Platform
8.2
Social profile integration
ActiveCampaign
8.5
emfluence Marketing Platform
8.6

Reporting & Analytics

ActiveCampaign
8.6
emfluence Marketing Platform
6.7
Dashboards
ActiveCampaign
8.7
emfluence Marketing Platform
9.1
Standard reports
ActiveCampaign
8.6
emfluence Marketing Platform
7.3
Custom reports
ActiveCampaign
8.5
emfluence Marketing Platform
3.6

Platform & Infrastructure

ActiveCampaign
8.8
emfluence Marketing Platform
8.2
API
ActiveCampaign
8.9
emfluence Marketing Platform
8.6
Role-based workflow & approvals
ActiveCampaign
8.5
emfluence Marketing Platform
8.6
Customizability
ActiveCampaign
8.7
emfluence Marketing Platform
8.2
Integration with Salesforce.com
ActiveCampaign
8.8
emfluence Marketing Platform
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
emfluence Marketing Platform
8.2
Integration with SugarCRM
ActiveCampaign
8.8
emfluence Marketing Platform

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

emfluence Marketing Platform

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

emfluence Marketing Platform

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
emfluence Marketing Platform
9.1

Likelihood to Renew

ActiveCampaign
9.0
emfluence Marketing Platform

Usability

ActiveCampaign
8.2
emfluence Marketing Platform

Reliability and Availability

ActiveCampaign
9.1
emfluence Marketing Platform

Performance

ActiveCampaign
8.6
emfluence Marketing Platform

Support Rating

ActiveCampaign
6.5
emfluence Marketing Platform

In-Person Training

ActiveCampaign
7.3
emfluence Marketing Platform

Implementation Rating

ActiveCampaign
8.5
emfluence Marketing Platform

Scalability

ActiveCampaign
8.8
emfluence Marketing Platform

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