What users are saying about
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Top Rated
850 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
8 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
8.4

emfluence Marketing Platform

84%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
9.1
91%
6 Ratings

Dynamic content

8.3
83%
501 Ratings
8.6
86%
6 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
8.2
82%
6 Ratings

Landing pages

7.4
74%
325 Ratings
8.2
82%
4 Ratings

A/B testing

8.6
86%
366 Ratings
8.2
82%
5 Ratings

Mobile optimization

8.6
86%
510 Ratings
7.7
77%
5 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
9.1
91%
10 Ratings

List management

9.0
90%
631 Ratings
8.2
82%
6 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
8.2
82%
4 Ratings

Lead Management

8.7

ActiveCampaign

87%
8.1

emfluence Marketing Platform

81%
ActiveCampaign ranks higher in 3/4 features

Lead nurturing

9.0
90%
477 Ratings
9.1
91%
5 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
7.7
77%
4 Ratings

Data quality management

8.7
87%
391 Ratings
8.2
82%
4 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
7.3
73%
3 Ratings

Campaign Management

8.5

ActiveCampaign

85%
8.4

emfluence Marketing Platform

84%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
8.2
82%
3 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
8.6
86%
3 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
8.4

emfluence Marketing Platform

84%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
8.2
82%
3 Ratings

Social profile integration

8.6
86%
242 Ratings
8.6
86%
3 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.7

emfluence Marketing Platform

67%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
579 Ratings
9.1
91%
6 Ratings

Standard reports

8.8
88%
566 Ratings
7.3
73%
6 Ratings

Custom reports

8.4
84%
364 Ratings
3.6
36%
6 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.2

emfluence Marketing Platform

82%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
8.6
86%
3 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
8.6
86%
3 Ratings

Customizability

8.9
89%
403 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
7.3
73%
2 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
8.2
82%
2 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign and emfluence Marketing Platform are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
9.1

emfluence Marketing Platform

91%
6 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings

emfluence Marketing Platform

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

emfluence Marketing Platform

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

emfluence Digital Marketing

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

emfluence Digital Marketing

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

emfluence Digital Marketing

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

emfluence Marketing Platform

Starting Price

$0 per month

Editions & Modules

emfluence Marketing Platform editions and modules pricing
EditionModules
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.002
Up to 80,000 Active Emails$1000.003
Up to 100,000 Active Emails$1200.004
Up to 150,000 Active Emails$1500.005
Up to 200,000 Active Emails$1800.006
Up to 250,000 Active Emails$2000.007
Up to 500,000 Active Emails$3200.008
Up to 1,000,000 Active Emails$4200.009
More than 1,000,000 Active EmailsCustom10

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required $2500.00

Additional Details

The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

emfluence Digital Marketing

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

emfluence Digital Marketing

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

emfluence Digital Marketing

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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emfluence Digital Marketing

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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emfluence Digital Marketing

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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emfluence Digital Marketing

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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emfluence Digital Marketing

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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emfluence Digital Marketing

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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emfluence Digital Marketing

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review

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