What users are saying about
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Top Rated
687 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

EngageBay Inc.

EngageBay Inc. is one of the greatest CRM tools that I have used and which is affordable. If you are looking for a CRM solution that helps you with your marketing automation, Sales cycle activities, and Customer service platform, Engage Bay is one of the best platforms to use and achieve all these activities in one platform. Both your Sales and Marketing team can easily access all this information and can work well and in transparency together.
Brendan Chingomanje | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
EngageBay Inc.
WYSIWYG email editor
ActiveCampaign
8.1
EngageBay Inc.
Dynamic content
ActiveCampaign
8.5
EngageBay Inc.
Ability to test dynamic content
ActiveCampaign
8.0
EngageBay Inc.
Landing pages
ActiveCampaign
7.1
EngageBay Inc.
A/B testing
ActiveCampaign
8.7
EngageBay Inc.
Mobile optimization
ActiveCampaign
8.2
EngageBay Inc.
Email deliverability reporting
ActiveCampaign
8.9
EngageBay Inc.
List management
ActiveCampaign
8.8
EngageBay Inc.
Triggered drip sequences
ActiveCampaign
9.1
EngageBay Inc.

Lead Management

ActiveCampaign
8.5
EngageBay Inc.
Lead nurturing
ActiveCampaign
8.8
EngageBay Inc.
Lead scoring and grading
ActiveCampaign
8.4
EngageBay Inc.
Data quality management
ActiveCampaign
8.2
EngageBay Inc.
Automated sales alerts and tasks
ActiveCampaign
8.6
EngageBay Inc.

Campaign Management

ActiveCampaign
7.9
EngageBay Inc.
Calendaring
ActiveCampaign
7.7
EngageBay Inc.
Event/webinar marketing
ActiveCampaign
8.1
EngageBay Inc.

Social Media Marketing

ActiveCampaign
8.3
EngageBay Inc.
Social sharing and campaigns
ActiveCampaign
8.4
EngageBay Inc.
Social profile integration
ActiveCampaign
8.1
EngageBay Inc.

Reporting & Analytics

ActiveCampaign
8.5
EngageBay Inc.
Dashboards
ActiveCampaign
8.5
EngageBay Inc.
Standard reports
ActiveCampaign
8.6
EngageBay Inc.
Custom reports
ActiveCampaign
8.3
EngageBay Inc.

Platform & Infrastructure

ActiveCampaign
8.7
EngageBay Inc.
API
ActiveCampaign
8.7
EngageBay Inc.
Role-based workflow & approvals
ActiveCampaign
8.4
EngageBay Inc.
Customizability
ActiveCampaign
8.6
EngageBay Inc.
Integration with Salesforce.com
ActiveCampaign
8.6
EngageBay Inc.
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
EngageBay Inc.
Integration with SugarCRM
ActiveCampaign
8.8
EngageBay Inc.

Sales Force Automation

ActiveCampaign
EngageBay Inc.
8.4
Customer data management / contact management
ActiveCampaign
EngageBay Inc.
8.8
Workflow management
ActiveCampaign
EngageBay Inc.
7.8
Territory management
ActiveCampaign
EngageBay Inc.
9.0
Opportunity management
ActiveCampaign
EngageBay Inc.
9.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
EngageBay Inc.
8.6
Contract management
ActiveCampaign
EngageBay Inc.
7.2
Quote & order management
ActiveCampaign
EngageBay Inc.
8.4
Interaction tracking
ActiveCampaign
EngageBay Inc.
9.2
Channel / partner relationship management
ActiveCampaign
EngageBay Inc.
7.8

Customer Service & Support

ActiveCampaign
EngageBay Inc.
9.2
Case management
ActiveCampaign
EngageBay Inc.
8.8
Call center management
ActiveCampaign
EngageBay Inc.
10.0
Help desk management
ActiveCampaign
EngageBay Inc.
8.8

Marketing Automation

ActiveCampaign
EngageBay Inc.
9.4
Lead management
ActiveCampaign
EngageBay Inc.
9.2
Email marketing
ActiveCampaign
EngageBay Inc.
9.6

CRM Project Management

ActiveCampaign
EngageBay Inc.
9.0
Task management
ActiveCampaign
EngageBay Inc.
8.4
Billing and invoicing management
ActiveCampaign
EngageBay Inc.
10.0
Reporting
ActiveCampaign
EngageBay Inc.
8.6

CRM Reporting & Analytics

ActiveCampaign
EngageBay Inc.
8.7
Forecasting
ActiveCampaign
EngageBay Inc.
8.2
Pipeline visualization
ActiveCampaign
EngageBay Inc.
9.2
Customizable reports
ActiveCampaign
EngageBay Inc.
8.6

Customization

ActiveCampaign
EngageBay Inc.
8.1
Custom fields
ActiveCampaign
EngageBay Inc.
8.0
Custom objects
ActiveCampaign
EngageBay Inc.
7.2
Scripting environment
ActiveCampaign
EngageBay Inc.
9.0
API for custom integration
ActiveCampaign
EngageBay Inc.
8.2

Security

ActiveCampaign
EngageBay Inc.
9.0
Single sign-on capability
ActiveCampaign
EngageBay Inc.
9.2
Role-based user permissions
ActiveCampaign
EngageBay Inc.
8.8

Social CRM

ActiveCampaign
EngageBay Inc.
8.5
Social data
ActiveCampaign
EngageBay Inc.
8.6
Social engagement
ActiveCampaign
EngageBay Inc.
8.4

Integrations with 3rd-party Software

ActiveCampaign
EngageBay Inc.
8.1
Marketing automation
ActiveCampaign
EngageBay Inc.
9.2
Compensation management
ActiveCampaign
EngageBay Inc.
7.0

Platform

ActiveCampaign
EngageBay Inc.
8.2
Mobile access
ActiveCampaign
EngageBay Inc.
8.2

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

EngageBay Inc.

  • Email Sequences
  • Appointment Scheduling
  • Creating web forms that helps capturing online leads
  • Email marketing
Prince Chemhuru | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

EngageBay Inc.

  • EngageBay Inc. does not really have tools that could help sales and marketing teams with training or coaching
  • EngageBay Inc. could always improve in terms of integrations to make the tracking or information and sourcing of information easier.
Brendan Chingomanje | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

EngageBay Inc.

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

EngageBay Inc.

EngageBay Inc. 9.6
Based on 2 answers
The reason why I gave Engagebay this rating is because I haven't found any software so far that has everything in one place. Is a CRM that is easy to use for marketers and sales teams. With automation you no longer need to manually store and keep all my leads, prospects, and customers in a spreadsheet, which is time-consuming and doesn't give you enough time to focus on the most essential things.
Prince Chemhuru | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

EngageBay Inc.

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

EngageBay Inc.

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

EngageBay Inc.

EngageBay Inc. 9.2
Based on 2 answers
They have always been on standby to help me and my team with any problems we might have
Brendan Chingomanje | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

EngageBay Inc.

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

EngageBay Inc.

The reason why I choose Engagebay is that it has a lot of functionalities. It can do a lot and these days to have software that has everything in one place it's a big deal that sets it aside from others and it also saves you time to have everything in one place. With other software's you will be logging in and out to different software.
Prince Chemhuru | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

EngageBay Inc.

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

EngageBay Inc.

  • We have received a good ROI because of EngageBay Inc. It is affordable in the first place and has helped a lot in managing our contacts and deals
  • It has made it easier for us to store information and to do all calls with the Engage Bay integration Twilio and also send and receive SMSs and WhatsApp messages.
Brendan Chingomanje | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

EngageBay Inc.

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

EngageBay Inc. Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
EngageBay Inc.
8.6

Likelihood to Renew

ActiveCampaign
9.1
EngageBay Inc.

Usability

ActiveCampaign
8.1
EngageBay Inc.
9.6

Reliability and Availability

ActiveCampaign
9.1
EngageBay Inc.

Performance

ActiveCampaign
8.6
EngageBay Inc.

Support Rating

ActiveCampaign
6.7
EngageBay Inc.
9.2

In-Person Training

ActiveCampaign
7.3
EngageBay Inc.

Implementation Rating

ActiveCampaign
8.5
EngageBay Inc.

Scalability

ActiveCampaign
8.8
EngageBay Inc.

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