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Top Rated
349 Ratings

ActiveCampaign

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Top Rated
349 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

ActiveCampaign

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.
Aaron Steinberg | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Epsilon PeopleCloud (Agility Harmony)
10.0
WYSIWYG email editor
ActiveCampaign
8.0
Epsilon PeopleCloud (Agility Harmony)
Dynamic content
ActiveCampaign
8.4
Epsilon PeopleCloud (Agility Harmony)
10.0
Ability to test dynamic content
ActiveCampaign
7.8
Epsilon PeopleCloud (Agility Harmony)
10.0
Landing pages
ActiveCampaign
6.6
Epsilon PeopleCloud (Agility Harmony)
A/B testing
ActiveCampaign
8.4
Epsilon PeopleCloud (Agility Harmony)
10.0
Mobile optimization
ActiveCampaign
8.1
Epsilon PeopleCloud (Agility Harmony)
10.0
Email deliverability reporting
ActiveCampaign
8.7
Epsilon PeopleCloud (Agility Harmony)
10.0
List management
ActiveCampaign
8.4
Epsilon PeopleCloud (Agility Harmony)
Triggered drip sequences
ActiveCampaign
9.3
Epsilon PeopleCloud (Agility Harmony)
10.0

Lead Management

ActiveCampaign
7.9
Epsilon PeopleCloud (Agility Harmony)
Lead nurturing
ActiveCampaign
7.9
Epsilon PeopleCloud (Agility Harmony)
Lead scoring and grading
ActiveCampaign
8.0
Epsilon PeopleCloud (Agility Harmony)
Data quality management
ActiveCampaign
7.5
Epsilon PeopleCloud (Agility Harmony)
Automated sales alerts and tasks
ActiveCampaign
8.3
Epsilon PeopleCloud (Agility Harmony)

Campaign Management

ActiveCampaign
7.7
Epsilon PeopleCloud (Agility Harmony)
Calendaring
ActiveCampaign
7.0
Epsilon PeopleCloud (Agility Harmony)
Event/webinar marketing
ActiveCampaign
8.5
Epsilon PeopleCloud (Agility Harmony)

Social Media Marketing

ActiveCampaign
8.1
Epsilon PeopleCloud (Agility Harmony)
Social sharing and campaigns
ActiveCampaign
8.5
Epsilon PeopleCloud (Agility Harmony)
Social profile integration
ActiveCampaign
7.6
Epsilon PeopleCloud (Agility Harmony)

Reporting & Analytics

ActiveCampaign
7.9
Epsilon PeopleCloud (Agility Harmony)
10.0
Dashboards
ActiveCampaign
8.1
Epsilon PeopleCloud (Agility Harmony)
10.0
Standard reports
ActiveCampaign
7.9
Epsilon PeopleCloud (Agility Harmony)
10.0
Custom reports
ActiveCampaign
7.8
Epsilon PeopleCloud (Agility Harmony)
10.0

Platform & Infrastructure

ActiveCampaign
8.4
Epsilon PeopleCloud (Agility Harmony)
API
ActiveCampaign
8.6
Epsilon PeopleCloud (Agility Harmony)
Role-based workflow & approvals
ActiveCampaign
7.8
Epsilon PeopleCloud (Agility Harmony)
Customizability
ActiveCampaign
8.6
Epsilon PeopleCloud (Agility Harmony)
Integration with Salesforce.com
ActiveCampaign
8.3
Epsilon PeopleCloud (Agility Harmony)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Epsilon PeopleCloud (Agility Harmony)
Integration with SugarCRM
ActiveCampaign
8.4
Epsilon PeopleCloud (Agility Harmony)

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz | TrustRadius Reviewer

Cons

ActiveCampaign

  • I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
  • Some of the contact search capabilities are lacking
  • Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Epsilon PeopleCloud (Agility Harmony)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Epsilon PeopleCloud (Agility Harmony) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Epsilon PeopleCloud (Agility Harmony)
7.0

Likelihood to Renew

ActiveCampaign
9.1
Epsilon PeopleCloud (Agility Harmony)

Usability

ActiveCampaign
8.0
Epsilon PeopleCloud (Agility Harmony)

Reliability and Availability

ActiveCampaign
9.2
Epsilon PeopleCloud (Agility Harmony)

Performance

ActiveCampaign
7.7
Epsilon PeopleCloud (Agility Harmony)

Support Rating

ActiveCampaign
6.9
Epsilon PeopleCloud (Agility Harmony)

Implementation Rating

ActiveCampaign
7.7
Epsilon PeopleCloud (Agility Harmony)

Scalability

ActiveCampaign
9.2
Epsilon PeopleCloud (Agility Harmony)

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