ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month (billed annually)
Genesys Cloud CX
Score 8.8 out of 10
N/A
Genesys Cloud CX (formerly PureCloud, Genesys Cloud) is a contact center application optimized for automatic call distribution, interactive voice response, email, social media, chat, and text/SMS. It is also a VoIP interconnect service provider.
Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the …
ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better.
I used Mautic/Acquia for 4 years. It was more expensive for less features than ActiveCampaign. Also, I find ActiveCampaign is more intuitive and easier to use. The support system is more helpful. The pages are easy to navigate and the menu and submenus are well laid out. …
MailChimp, Mailer Lite, Constant Contact: ActiveCampaign is much better and much more versatile with automations, tags, and options for customizable lists and forms.
Salesforce is a beast! The learning involved to use the system is prohibitive. Mailerlite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job …
It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great …
We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives.
In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign.
I feel more confortable using ActiveCampaign since it is …
The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign.
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.
I supported the PureConnect system before and felt the setting of the system is not as easy as the Genesys Cloud. Also the function of the Genesys Cloud is much stronger than the PureConnect . Finally, the PureConnect not have the using of Bot and AI which are currently very …
Genesys Cloud CX offered a high degree of connectivity within our existing framework. We were also assured by the lack of outages in the past, which brought us comfort that we will always be able to support our customers.
on the QA Feature, Genesys stacks like a 6 against Callminer based on our heavy dependency of data granularity and in depth speech analytics needs for reporting
I was not involved in the process of tech discovery and evaluation so cannot comment on other products that are knowledge bases. We have other tools that have knowledge bases such as D2L brightspace. It's an 'FAQ' tool that is in addition to the main features so is not a …
Genesys Cloud CX is much easier to manage than PureConnect - all from one system rather than needing separate components to install and validate. The ease of use when utilising all of the functionality really brings us to present day technology. Where it falls down is in its …
I think Genesys Cloud CX is superior to these products in basically every way, makes them seem very old fashioned immediately on first use. It does all that these products do combined, and more besides.
Genesys Cloud CX stands out among outdated call center platforms by allowing the ability to customize to your needs. When upgrading it was a no brainer to choose the best of the best. Genesys allowed us to combine our chat, email communication, and phones into one platform.
Before fully migrating to Genesys Cloud CX, we relied on Zendesk Talk and Chat as our primary contact for our customers to manage interactions. While we used Zendesk in our early stages and it goes well for us, but it did outgrew some capabilities. Unlike Genesys Cloud, we …
I don't think it can even compare. Genesys Cloud CX is a whole different level. The biggest advantage was that Genesys cares about its customers, regardless of size; it listens to feedback, encourages customers to get involved with its roadmap, and provides so many educational …
They are also capable of providing the services required in the market at the moment, unlike Genesys Cloud CX, which is an all-in-one, well-managed platform. Starting with open-source API documentation and the resource center, you get help in all forms, and learning is never …
While both are industry leaders, Genesys Cloud CX stands out for its superior ease of use and all-in-one integration, avoiding the "disjointed" feel often found in NICE's complex setup. We selected Genesys for its intuitive interface and significantly lower administrative …
Genesys Cloud CX offers the most mature all‑in‑one, cloud‑native microservices platform with strong AI, orchestration, and omni‑channel depth. Webex Contact Center is improving rapidly but remains relatively new, with strengths in Cisco ecosystem integration and enterprise UC …
There really is no comparison between Genesys Cloud CX and other vendors we considered. We worked with two other products and neither came close to offering the sophistication, end-user interface or reliability that Genesys offers.
Genesys provided top-level service and responsiveness. They go above and beyond constantly to ensure we are aware of new offerings and getting the most out of their services.
Genesys is vendor-agnostic product. Genesys integrates more flexibly with Microsoft Temas, Zoom and various CRM systems. Genesys is a much more robust in Agent Desktop, better managing human agent's workday, quality scoring and complex voice routing. Also, Genesys has a mature …
Genesys far outstrips Q Master, our previous Contact Centre technology which was outdated by decades. Genesys brings our contact centre needs into the 21st century allowing us to support our students in new ways previously inaccessible to us. The efficiency gains have been …
The major advantage Genesys has over these platforms is in its code nocode user interface. It empowers the end user to deliver most of the functionalities on their end without the dependency on the vendor. The app foundry is also vast with lots of reliable tools which can be …
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
We have been able to use Genesys Voice AI conversation BOT to address customer standard queries like check upcoming appointment schedules, reschedule appointments, payment status, bill copy. All these use cases were handled by agents earlier and now this has been completely automated. We are now able use agents for complex tasks and provide standard services 24/7 which earlier had agent dependency.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
There is a limit of 5 Audiohook monitor integrations for Genesys, which could have been more.
Genesys customer support could have been more proactive and helpful, similar to other major companies like Salesforce and AWS. However, whenever I raised a concern, in most cases, they would directly tell me it was a custom requirement, so I should post in the dev community or contact their Professional Services (PS) team.
In the Genesys Dev community, if you post any of your problems, it's unlikely that they will be noticed, and you will likely not receive a resolution to this issue. Moreover, if no one replies to you within 30 days, that post of yours will also be closed.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
The upcoming upgrades working with Genesys Cloud and Salesforce are very exciting. Even though we don't use Genesys Cloud to the fullest extent it can be used (we just migrated a year ago), when these upgrades roll out, I am very excited to see what it can do to for our agents. I think they are going to be very impressed
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Everything is very good. It is very useful, friendly to users and it makes our work easier than what we expected. I think that I don't need any help from someone on how to use Genesys coz basically they will directly feed it to you without any hassle on using it.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
The platform is highly reliable, with minimal downtime or outages, and is generally available when needed. Over the course of using it, unplanned outages or application errors have been rare, and any issues that did arise were quickly resolved. Genesys provides robust support and maintenance, ensuring the system remains operational during critical business hours. However, like any cloud-based platform, there have been occasional disruptions, though these were infrequent and quickly addressed. Overall, its availability has been excellent, supporting smooth daily operations.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Overall, the platform performs well, with pages loading quickly and reports typically completing in a reasonable time, even with complex data. The interface is responsive, and most day-to-day tasks are executed efficiently. However, in some instances, especially during peak usage times or when running very detailed, large-scale reports, there can be slight delays. While these are rare, they occasionally affect workflow. Additionally, the platform generally integrates smoothly with other systems, though some integrations can slow down slightly, particularly when pulling large datasets or interacting with older, legacy systems. Nonetheless, the performance is strong and reliable for most use cases.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
There seem to be so many pages and options for support - but none of them are very seamless and some are very hard to maneuver or manage. I would like to learn more about the product features and tutorials etc. - but have had a hard time finding appropriate content.
Genesys team that provide trainings are friendly and professional. They helped us to understand well the product and the functionalities. The training was detailed with use cases. At the end, we got a task to develop that ended with success and we got some Genesys rewards. It was amazing experience
In general, it gives a description and can help to understand what to do and how. but: Sometimes, it does not keep up with changes in the system (for example, in the GUI changes, additional features and so on). Sometimes, much easier and helpful to read the documentation (https://help.mypurecloud.com/) that gives the "better" explanations and takes less time.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
My Team was involved in the discussion before implementing the application. We had a whole walkthrough of this product and during the demo itself we were very impressed with type of service we were getting. The integration of the product into our system was very quick and seamless.
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
Genesys Cloud CX is much easier to manage than PureConnect - all from one system rather than needing separate components to install and validate. The ease of use when utilising all of the functionality really brings us to present day technology. Where it falls down is in its Outbound systems, currently we are still using pureconnect as an outbound platform and shortfalls in the Cloud CX system has meant we must look elsewhere for our future operations.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
I give Genesys a rating of 10 for scalability because of its ability to adapt seamlessly to growing business needs, whether expanding across multiple departments, locations, or regions. Its cloud-based infrastructure allows for easy scaling without the need for costly hardware upgrades or lengthy implementation times. As our organisation grew, we were able to add new agents, channels, and features without disrupting operations, which significantly enhanced our flexibility. The platform's design supports both small-scale and enterprise-level operations, making it ideal for evolving businesses. Additionally, its capacity to handle increased interaction volumes without compromising performance ensures that customer service quality remains high, even during peak times. This flexibility and ease of scaling, combined with real-time analytics and automation capabilities, make it highly effective for growing organisations.
Our Idle time for agents decreased by up to 30% compared to the previous system. Agents who are idle and not accepting calls are placed in a not responding status, which is a significant addition to our idle time.
35% of our customers are able to complete their queries in the IVR. Integration with Salesforce made this possible, as the data is retrieved directly from the platform and accessed in real time. This helped us reduce the Agents' workload and significantly increase revenue.
Gamification is a huge plus; our Agents are actively tracking the weekly scores and working toward them to achieve them.
