What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
296 Ratings
3 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
296 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

HoneyBook

Because HoneyBook is so easy to use and set up, I would definitely recommend HoneyBook to a new small business owner who is looking to collect general client information and manage clients. I would not recommend HoneyBook to a larger company or really anyone that as a standard books more than 1 event on a day (the system sees that as a conflict and sends error messages). Anyone that wants to really make use of data should not use HoneyBook as that's not what this system is designed for.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
HoneyBook
WYSIWYG email editor
ActiveCampaign
8.1
HoneyBook
Dynamic content
ActiveCampaign
8.3
HoneyBook
Ability to test dynamic content
ActiveCampaign
7.9
HoneyBook
Landing pages
ActiveCampaign
7.1
HoneyBook
A/B testing
ActiveCampaign
8.5
HoneyBook
Mobile optimization
ActiveCampaign
8.2
HoneyBook
Email deliverability reporting
ActiveCampaign
8.8
HoneyBook
List management
ActiveCampaign
8.6
HoneyBook
Triggered drip sequences
ActiveCampaign
9.4
HoneyBook

Lead Management

ActiveCampaign
7.8
HoneyBook
Lead nurturing
ActiveCampaign
7.7
HoneyBook
Lead scoring and grading
ActiveCampaign
7.8
HoneyBook
Data quality management
ActiveCampaign
7.2
HoneyBook
Automated sales alerts and tasks
ActiveCampaign
8.3
HoneyBook

Campaign Management

ActiveCampaign
7.9
HoneyBook
Calendaring
ActiveCampaign
7.1
HoneyBook
Event/webinar marketing
ActiveCampaign
8.7
HoneyBook

Social Media Marketing

ActiveCampaign
8.2
HoneyBook
Social sharing and campaigns
ActiveCampaign
8.8
HoneyBook
Social profile integration
ActiveCampaign
7.6
HoneyBook

Reporting & Analytics

ActiveCampaign
7.8
HoneyBook
Dashboards
ActiveCampaign
7.9
HoneyBook
Standard reports
ActiveCampaign
7.8
HoneyBook
Custom reports
ActiveCampaign
7.7
HoneyBook

Platform & Infrastructure

ActiveCampaign
8.2
HoneyBook
API
ActiveCampaign
8.8
HoneyBook
Role-based workflow & approvals
ActiveCampaign
7.9
HoneyBook
Customizability
ActiveCampaign
7.9
HoneyBook
Integration with Salesforce.com
ActiveCampaign
8.1
HoneyBook
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
HoneyBook
Integration with SugarCRM
ActiveCampaign
8.2
HoneyBook

Sales Force Automation

ActiveCampaign
HoneyBook
9.3
Customer data management / contact management
ActiveCampaign
HoneyBook
8.0
Workflow management
ActiveCampaign
HoneyBook
8.0
Opportunity management
ActiveCampaign
HoneyBook
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
HoneyBook
10.0
Contract management
ActiveCampaign
HoneyBook
10.0
Quote & order management
ActiveCampaign
HoneyBook
10.0
Interaction tracking
ActiveCampaign
HoneyBook
10.0

Customer Service & Support

ActiveCampaign
HoneyBook
9.8
Case management
ActiveCampaign
HoneyBook
9.5
Help desk management
ActiveCampaign
HoneyBook
10.0

Marketing Automation

ActiveCampaign
HoneyBook
10.0
Lead management
ActiveCampaign
HoneyBook
10.0

CRM Project Management

ActiveCampaign
HoneyBook
9.0
Task management
ActiveCampaign
HoneyBook
10.0
Billing and invoicing management
ActiveCampaign
HoneyBook
9.0
Reporting
ActiveCampaign
HoneyBook
8.0

CRM Reporting & Analytics

ActiveCampaign
HoneyBook
6.0
Customizable reports
ActiveCampaign
HoneyBook
6.0

Customization

ActiveCampaign
HoneyBook
9.5
Custom fields
ActiveCampaign
HoneyBook
9.5
Custom objects
ActiveCampaign
HoneyBook
9.5

Security

ActiveCampaign
HoneyBook
9.5
Single sign-on capability
ActiveCampaign
HoneyBook
10.0
Role-based user permissions
ActiveCampaign
HoneyBook
9.0

Platform

ActiveCampaign
HoneyBook
7.5
Mobile access
ActiveCampaign
HoneyBook
7.5

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

HoneyBook

  • Task reminders for leads and clients.
  • Automated emails based on workflow assignments.
Kristin Cole | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

HoneyBook

  • The inability to export client data is ultimately what led us to switch to another CRM. It was great to be able to see all client project information within the specific project, but we needed everything from contracts, to general client data to form submissions and questionnaires to ALL be exportable data and that was not an option. All information only lived in HoneyBook.
  • HoneyBook's forms were beautiful but I wish they would have been able to link to SurveyMonkey or Zapier to allow for more integrations. We might not have switched to another platform had that been the case.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

HoneyBook

We researched many other CRM programs before choosing HoneyBook (including Dubsado, DJ Event Planner, Zoho, Salesforce, and Intellivent). HoneyBook had the best offerings for the best price and has been a successful solution to our needs. The task management, pipeline, and task management for clients are unmatched and very easy to use. We were able to customize all of our emails, brochures, and contracts to match our brand and provide a streamlined experience for our clients. HoneyBook has also been excellent at continually improving the platform and having new releases on a consistent basis. Even if the software doesn't have all the things I need (we have worked through some kinks along the way due to our company size), they are constantly growing and improving. I have also received excellent customer service from everyone at HoneyBook even though I have been demanding at times. These are the reasons I have stayed with HoneyBook even though there are a couple of improvements to the system (related to team functionality and reporting) that we are waiting for. I would recommend this software to anyone in my industry!
Kristin Cole | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

HoneyBook

  • HoneyBook was very cost effective which was great for ROI!
  • HoneyBook was easy to use which made for a quick employee on-boarding for new team members.
  • HoneyBook had some features that were not available on the platform that are considered standard for any other CRM such as data pull, platform integrations, and customization options.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

HoneyBook

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HoneyBook Editions & Modules

Edition
HoneyBook Yearly$4001
HoneyBook Monthly$402
  1. Year
  2. Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
HoneyBook
9.0

Likelihood to Renew

ActiveCampaign
9.1
HoneyBook

Usability

ActiveCampaign
8.3
HoneyBook

Reliability and Availability

ActiveCampaign
9.4
HoneyBook

Performance

ActiveCampaign
8.1
HoneyBook

Support Rating

ActiveCampaign
8.9
HoneyBook

Implementation Rating

ActiveCampaign
7.4
HoneyBook

Scalability

ActiveCampaign
9.4
HoneyBook

Add comparison