What users are saying about
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Top Rated
696 Ratings
20 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
20 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

HoneyBook

I would recommend Honeybook to other coaches, consultants, and small business owners. It may not be appropriate for a large team's use, but works for the size of organization I currently own and manage. It also integrates with QuickBooks and makes financial data management fairly seamless.
Tiffany Waddell Tate | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
HoneyBook
WYSIWYG email editor
ActiveCampaign
8.0
HoneyBook
Dynamic content
ActiveCampaign
8.6
HoneyBook
Ability to test dynamic content
ActiveCampaign
8.1
HoneyBook
Landing pages
ActiveCampaign
7.2
HoneyBook
A/B testing
ActiveCampaign
8.7
HoneyBook
Mobile optimization
ActiveCampaign
8.3
HoneyBook
Email deliverability reporting
ActiveCampaign
9.0
HoneyBook
List management
ActiveCampaign
8.9
HoneyBook
Triggered drip sequences
ActiveCampaign
9.3
HoneyBook

Lead Management

ActiveCampaign
8.5
HoneyBook
Lead nurturing
ActiveCampaign
8.8
HoneyBook
Lead scoring and grading
ActiveCampaign
8.3
HoneyBook
Data quality management
ActiveCampaign
8.4
HoneyBook
Automated sales alerts and tasks
ActiveCampaign
8.6
HoneyBook

Campaign Management

ActiveCampaign
8.3
HoneyBook
Calendaring
ActiveCampaign
8.0
HoneyBook
Event/webinar marketing
ActiveCampaign
8.6
HoneyBook

Social Media Marketing

ActiveCampaign
8.6
HoneyBook
Social sharing and campaigns
ActiveCampaign
8.7
HoneyBook
Social profile integration
ActiveCampaign
8.5
HoneyBook

Reporting & Analytics

ActiveCampaign
8.6
HoneyBook
Dashboards
ActiveCampaign
8.7
HoneyBook
Standard reports
ActiveCampaign
8.6
HoneyBook
Custom reports
ActiveCampaign
8.5
HoneyBook

Platform & Infrastructure

ActiveCampaign
8.8
HoneyBook
API
ActiveCampaign
8.9
HoneyBook
Role-based workflow & approvals
ActiveCampaign
8.5
HoneyBook
Customizability
ActiveCampaign
8.7
HoneyBook
Integration with Salesforce.com
ActiveCampaign
8.8
HoneyBook
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
HoneyBook
Integration with SugarCRM
ActiveCampaign
8.8
HoneyBook

Sales Force Automation

ActiveCampaign
HoneyBook
8.8
Customer data management / contact management
ActiveCampaign
HoneyBook
8.1
Workflow management
ActiveCampaign
HoneyBook
8.0
Opportunity management
ActiveCampaign
HoneyBook
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
HoneyBook
9.1
Contract management
ActiveCampaign
HoneyBook
10.0
Quote & order management
ActiveCampaign
HoneyBook
9.8
Interaction tracking
ActiveCampaign
HoneyBook
7.5

Customer Service & Support

ActiveCampaign
HoneyBook
9.4
Case management
ActiveCampaign
HoneyBook
9.5
Help desk management
ActiveCampaign
HoneyBook
9.3

Marketing Automation

ActiveCampaign
HoneyBook
7.2
Lead management
ActiveCampaign
HoneyBook
7.2

CRM Project Management

ActiveCampaign
HoneyBook
7.8
Task management
ActiveCampaign
HoneyBook
6.3
Billing and invoicing management
ActiveCampaign
HoneyBook
9.6
Reporting
ActiveCampaign
HoneyBook
7.5

CRM Reporting & Analytics

ActiveCampaign
HoneyBook
6.5
Customizable reports
ActiveCampaign
HoneyBook
6.5

Customization

ActiveCampaign
HoneyBook
8.3
Custom fields
ActiveCampaign
HoneyBook
9.1
Custom objects
ActiveCampaign
HoneyBook
7.5

Security

ActiveCampaign
HoneyBook
6.6
Single sign-on capability
ActiveCampaign
HoneyBook
7.2
Role-based user permissions
ActiveCampaign
HoneyBook
6.0

Platform

ActiveCampaign
HoneyBook
8.4
Mobile access
ActiveCampaign
HoneyBook
8.4

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

HoneyBook

  • HoneyBook offers incredible resources to train users how to best use their system. It's informative and eye-opening to watch one of their training sessions.
  • I love how easy HoneyBook makes it to create highly professional materials that are beautiful. Its brochures and selling materials are stellar and I'm able to streamline the process without feeling like I actually have to sell my capabilities.
  • I'm thrilled with the billing system and how simple it is to automate. I love that I can see how my customers have engaged with the bills.
  • The app helps me feel connected to my leads and data while I'm away from my computer.
Melody Alexander | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

HoneyBook

  • The online scheduling tool does not work with different time zones very well. It doesn't automatically adjust to my clients' timezones and it doesn't even have many international time zones as an option! I had 3 clients in a row schedule meetings at the wrong time when I first started using HoneyBook's scheduler. I had to switch to Calendly because HoneyBook's scheduling tool was causing me to lose business.
  • The transaction fees for instant deposits are expensive.
  • [I believe} many of the features on HoneyBook are half-baked. It's marketed as an all-in-one business management platform, but I'm still using Calendly, Google Drive, Typeform, Clockify, and ClickUp because HoneyBook's equivalent features aren't as sophisticated or as easy to use.
  • The notes section for client projects does not have much space or allow for any custom formatting such as hyperlinks, bold text, highlighted text, etc. Tools such as Teamwork, Pipedrive, Asana, and ClickUp do a much better job at displaying this type of information.
Alyssa Parr | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

HoneyBook

HoneyBook 8.8
Based on 5 answers
When I was onboarded I was given a complete walk-through, and as new items are added they do a great job of utilizing help videos and tutorials.
Ce'Erica Christine Allen | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

HoneyBook

HoneyBook 9.0
Based on 5 answers
They have ALWAYS been amazing when I needed any type of service or help. Their concierge service is also amazing vs other services I have used in the past. I have confidence when I ask for help - both through Chat or even on their Facebook group that I will get an answer quickly.
Dana Sacco | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

HoneyBook

We switched to HubSpot after a few years of the company using HoneyBook. We switched to HubSpot because we needed more features that would allow us to automate our processes and pull better data on our clients, their vendors, and our overall client process. I appreciated that HoneyBook was its own booking/payment system, that it was easy to use and set up, but ultimately that was not enough to keep us in the platform.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

HoneyBook

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

HoneyBook

  • Workflow/task management has increased our bookings and saved lost opportunities by 25%.
  • Customization of brochures and contracts allows us to fully represent our brand through the sales process.
Kristin Cole | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

HoneyBook

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HoneyBook Editions & Modules

Edition
Unlimited Plan - Annual$3901
Starter Plan$92
Unlimited Plan - Monthly$392
  1. Year
  2. Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
HoneyBook
9.4

Likelihood to Renew

ActiveCampaign
9.0
HoneyBook

Usability

ActiveCampaign
8.2
HoneyBook
8.8

Reliability and Availability

ActiveCampaign
9.1
HoneyBook

Performance

ActiveCampaign
8.6
HoneyBook

Support Rating

ActiveCampaign
6.5
HoneyBook
9.0

In-Person Training

ActiveCampaign
7.3
HoneyBook

Implementation Rating

ActiveCampaign
8.5
HoneyBook

Scalability

ActiveCampaign
8.8
HoneyBook

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