What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
8 Ratings
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Score 9.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
iContact Pro Select
WYSIWYG email editor
ActiveCampaign
7.7
iContact Pro Select
Dynamic content
ActiveCampaign
7.3
iContact Pro Select
Ability to test dynamic content
ActiveCampaign
7.4
iContact Pro Select
Landing pages
ActiveCampaign
6.7
iContact Pro Select
A/B testing
ActiveCampaign
7.1
iContact Pro Select
Mobile optimization
ActiveCampaign
7.7
iContact Pro Select
Email deliverability
ActiveCampaign
8.3
iContact Pro Select
List management
ActiveCampaign
8.1
iContact Pro Select
Triggered drip sequences
ActiveCampaign
9.3
iContact Pro Select

Reporting & Analytics

ActiveCampaign
7.0
iContact Pro Select
Dashboards
ActiveCampaign
7.0
iContact Pro Select
Standard reports
ActiveCampaign
7.2
iContact Pro Select
Custom reports
ActiveCampaign
6.8
iContact Pro Select

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
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Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact Pro Select6.1
Based on 3 answers
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
  • Campaign Performance Reports
  • Email Performance Reports
  • Landing Page Performance Reports
  • Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
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Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
No photo available

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

iContact Pro Select

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
iContact Pro Select Editions & Modules
iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details