ActiveCampaign vs iContact Pro Select

• The automation interface is fairly intuitive to work through and offers powerful, flexible features.
• For the price and features it offers, it's the best value of any automation service that exists today.
• It has a TON of options for the advanced user to tinker and test with.

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• Ease and speed of getting out a PR release
• Getting started with creating a new activity is just a few clicks
• The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.

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• Lists vs. tags can be somewhat confusing -- I feel it could be all tags
• UX is a slow and sometimes confusing
• Snippets are difficult to use

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• For the campaign management feature, provide a campaign diagram to better track campaigns.
• For the reporting and analysis feature, provide a scheduled report delivery option.
• Provide podcasts as another form of technical support.

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• ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.

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• By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
• Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
• Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.

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