What users are saying about

ActiveCampaign

Top Rated
59 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

iContact Pro Select

8 Ratings
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
iContact Pro Select
WYSIWYG email editor
ActiveCampaign
7.7
iContact Pro Select
Dynamic content
ActiveCampaign
7.4
iContact Pro Select
Ability to test dynamic content
ActiveCampaign
7.5
iContact Pro Select
Landing pages
ActiveCampaign
6.7
iContact Pro Select
A/B testing
ActiveCampaign
7.2
iContact Pro Select
Mobile optimization
ActiveCampaign
7.7
iContact Pro Select
Email deliverability
ActiveCampaign
8.3
iContact Pro Select
List management
ActiveCampaign
8.1
iContact Pro Select
Triggered drip sequences
ActiveCampaign
9.3
iContact Pro Select

Reporting & Analytics

ActiveCampaign
7.0
iContact Pro Select
Dashboards
ActiveCampaign
7.1
iContact Pro Select
Standard reports
ActiveCampaign
7.3
iContact Pro Select
Custom reports
ActiveCampaign
6.7
iContact Pro Select

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
No photo available

Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available
  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact Pro Select6.1
Based on 3 answers
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
  • Campaign Performance Reports
  • Email Performance Reports
  • Landing Page Performance Reports
  • Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
No photo available

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
No photo available

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
  • Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
  • Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

iContact Pro Select

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
iContact Pro Select Editions & Modules
iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details