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ActiveCampaign vs. Atlassian Service Collection, with Jira Service Management

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Atlassian Service Collection

    Score8.1 out of 10
    N/AThe Atlassian Service Collection, including the no longer available standalone Jira Service Management, is an integrated suite of service management applications built on Atlassian's unified Jira platform architecture. Designed to bring development, operations, internal IT, and external support teams onto a single workflow engine, the Service Collection consolidates support infrastructures to deliver service at high velocity.

    $0

    per month

    Pricing
    ActiveCampaignAtlassian Service Collection
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Free
    $0
    per month
    Standard
    $20
    per agent/per month
    Premium
    $40
    per agent/per month
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    ActiveCampaignAtlassian Service Collection
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignAtlassian Service Collection
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Atlassian
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    98%
    Would buy again
    42 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    97%
    Delivers good value for the price
    36 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    98%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    97%
    Implementation went as expected
    30 Answers
    Features
    ActiveCampaignAtlassian Service Collection
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    WYSIWYG email editor8.5609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    8.9
    390 Ratings
    16% above category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    Atlassian Service Collection, with Jira Service Management
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    -
    Ratings
    Atlassian Service Collection, with Jira Service Management
    9.0
    86 Ratings
    10% above category average
    Organize and prioritize service tickets00 Ratings9.385 Ratings
    Expert directory00 Ratings9.02 Ratings
    Service restoration00 Ratings9.52 Ratings
    Self-service tools00 Ratings9.077 Ratings
    Subscription-based notifications00 Ratings10.01 Ratings
    ITSM collaboration and documentation00 Ratings8.572 Ratings
    ITSM reports and dashboards00 Ratings7.573 Ratings
    ITSM asset management
    Comparison of ITSM asset management features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    -
    Ratings
    Atlassian Service Collection, with Jira Service Management
    10.0
    1 Ratings
    21% above category average
    Configuration mangement00 Ratings10.01 Ratings
    Asset management dashboard00 Ratings10.01 Ratings
    Policy and contract enforcement00 Ratings10.01 Ratings
    Change management
    Comparison of Change management features of ActiveCampaign and Atlassian Service Collection, with Jira Service Management
    Feature
    ActiveCampaign
    -
    Ratings
    Atlassian Service Collection, with Jira Service Management
    7.9
    80 Ratings
    7% below category average
    Change requests repository00 Ratings8.873 Ratings
    Change calendar00 Ratings6.52 Ratings
    Service-level management00 Ratings8.578 Ratings
    Best Alternatives
    ActiveCampaignAtlassian Service Collection
    Small Businesses
    Vbout
    Score9.9 out of 10
    Agiloft Service Desk (discontinued)
    Score9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    ManageEngine ServiceDesk Plus
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Ivanti ITSM
    Score6.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignAtlassian Service Collection
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.3
    (87 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    10.0
    (2 ratings)
    Usability
    9.3
    (66 ratings)
    8.7
    (12 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (5 ratings)
    10.0
    (1 ratings)
    Support Rating
    1.3
    (42 ratings)
    10.0
    (26 ratings)
    In-Person Training
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Online Training
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    10.0
    (1 ratings)
    Configurability
    6.4
    (4 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.1
    (4 ratings)
    10.0
    (1 ratings)
    Product Scalability
    1.0
    (5 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ActiveCampaignAtlassian Service Collection
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Atlassian
    I think using a ticketing system is very easy to use and allows multiple teams to create help desks in the same portal. In terms of internal usage, I think this is a great option. However, suppose you're trying to keep internal items and external helpdesks in the same instance. In that case, this is not ideal, as there is no effective way to separate the two instances to protect internal data better.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Atlassian
    • Integration with many of the most common tools companies are using (Slack, MS Teams, Salesforce, ... etc)
    • Natural workflow with Jira (as product development / project management tool) which makes the full fix and follow up of the tickets / issues very easy to follow
    • Allow multiple different entry points and work flows for as many different needs your teams / company have
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Atlassian
    • Navigating through issues outside of a kan ban board can be confusing and task heavy.
    • It's easy to clutter up the tool. It could use some easy clean up capabilities.
    • User interface is decent, but could use work to make it more intuitive.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Atlassian
    Pricing is attractive
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Atlassian
    If you're used to other tools in the Atlassian ecosystem, you'll feel right at home with JSM. It's also a platform that technical folk can easily pick up. However, I wouldn't recommend using JSM as a company's first jumping off point into Atlassian. There are a lot of other 'newer' tools that provide sleeker ITSM systems at a similar cost.
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Atlassian
    Product is stable and it improved the availability
    Read full review
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Atlassian
    Accessing Jira Service Management is easy and fast.
    Read full review
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Atlassian
    I gave JIRA a 9 rating since for me JIRA works according to its purpose. Since there is a customer portal, our clients can leave a comment or communicate with us using the PR ticket that way it is easier for us to also request any additional information we need for our investigation.
    Read full review
    In-Person Training
    ActiveCampaign
    No answers on this topic
    Atlassian
    Online Training from Atlassian was really Good to effectively deploy, manage, and utilize Jira Service Management. It really improved the overall Operational Efficiency and productivity of end users in the organization. Training gives the confidence to use Jira Service Management for all of the Product engineering, Application support, and Infrastructure engineering support team members.
    Read full review
    Online Training
    ActiveCampaign
    No answers on this topic
    Atlassian
    Online Training was good and informative for new users adopting Jira Service Management. The Training helped to understand the product features, customization capabilities, and integration options with various tools in an enterprise organization, so the overall productivity and efficiency are improved at Blue Yonder. It also helps to timely address the incident tickets, user stories, and track and close them in a timely manner.
    Read full review
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Atlassian
    Zendesk is a similar ticketing system that our organization used before JIRA Service Desk. The main drawback of Zendesk was that it can only be used as a cloud service. This means that our company data would be living on the internet at the hands of their security team. Another drawback of this is the price is significantly more expensive rather than hosting it yourself. Zendesk does have some additional features such as commenting on multiple tickets at once that JSD does lack. However, switching to JSD was significantly more cost effective because we have the ability and the infrastructure to host our own ticketing system, something that Zendesk could not provide. Ultimatley switching to JSD saved us money and allows the ability for integration with all of the other Atlassian Suite products that we use on a day to day basis.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Atlassian
    In Blue Yonder, we have deployed across multiple departments and geographical sites as needed.
    Read full review
    Professional Services
    ActiveCampaign
    No answers on this topic
    Atlassian
    Professional Service support was Awesome during Cloud Migration.
    Read full review
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Atlassian
    • It is definitely cheaper than Salesforce
    • It allows the IT service desk to be more organized and respond more quickly to tickets, which can save time for both agent and requester.
    • Some things are "not quite there" developmentally, so this means that internal IT will need to spend more time developing and testing the product.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Atlassian Service Collection Screenshots

    Screenshot of Drive IT best practices with ITIL-ready templates. Get everything your IT teams need out of the box for service request, incident, problem, and change management.Screenshot of Get an ITIL certified service desk. Everything your IT teams need out-of-the-box for service request, incident, problem, and change management. Jira Service Desk is PinkVERIFY™ certified.Screenshot of Deliver a better service experience. Customers or employees can submit requests with an easy-to-use help center and add Confluence to Jira Service Desk to get an integrated knowledge base. Machine learning intelligently recommends the right service and learns from every interaction, so answers are easy to find.Screenshot of Stay in the loop with developers. y linking Jira Service Desk with Jira Software, IT and developer teams can collaborate on one platform to fix incidents faster and push changes with confidence.Screenshot of Deliver on SLA's. Nail your Service Level Agreements, every time. Your agents get a simple queue so they get the important things done first. Configure and get going in minutes.Screenshot of Automate those repetitive tasks. Is your team stuck in gear with repetitive tasks or missing priority requests? Setup automations so your agents can focus on solving the important stuff and help lighten the workload.