ActiveCampaign vs. NetFortris (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
NetFortris (discontinued)
Score 6.4 out of 10
Mid-Size Companies (51-1,000 employees)
NetFortris, and the former Fonality, provided business phone systems using Polycom and Yealink IP phones. In 2022 the company was acquired by Sangoma. NetFortris and Fonality UCaaS and other services are no longer available.N/A
Pricing
ActiveCampaignNetFortris (discontinued)
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Hybrid Premise Purchase
Varies
Varies
Offerings
Pricing Offerings
ActiveCampaignNetFortris (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignNetFortris (discontinued)
Features
ActiveCampaignNetFortris (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
NetFortris (discontinued)
-
Ratings
WYSIWYG email editor8.4605 Ratings00 Ratings
Dynamic content8.2539 Ratings00 Ratings
Ability to test dynamic content8.2488 Ratings00 Ratings
Landing pages7.1356 Ratings00 Ratings
A/B testing8.7398 Ratings00 Ratings
Mobile optimization8.8545 Ratings00 Ratings
Email deliverability reporting9.0654 Ratings00 Ratings
List management9.2673 Ratings00 Ratings
Triggered drip sequences10.0594 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
541 Ratings
11% above category average
NetFortris (discontinued)
-
Ratings
Lead nurturing automation9.0507 Ratings00 Ratings
Lead scoring and grading8.4370 Ratings00 Ratings
Data quality management9.7413 Ratings00 Ratings
Automated sales alerts and tasks8.5365 Ratings00 Ratings
Lead segmentation and distribution8.017 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
388 Ratings
26% above category average
NetFortris (discontinued)
-
Ratings
Calendaring9.9308 Ratings00 Ratings
Event/webinar marketing9.4291 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.9
295 Ratings
6% below category average
NetFortris (discontinued)
-
Ratings
Social sharing and campaigns7.3262 Ratings00 Ratings
Social profile integration6.6257 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.1
650 Ratings
10% above category average
NetFortris (discontinued)
-
Ratings
Dashboards8.2619 Ratings00 Ratings
Standard reports8.0607 Ratings00 Ratings
Custom reports8.0394 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
509 Ratings
19% above category average
NetFortris (discontinued)
-
Ratings
API8.6407 Ratings00 Ratings
Role-based workflow & approvals8.5278 Ratings00 Ratings
Customizability7.9435 Ratings00 Ratings
Integration with Salesforce.com9.297 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
Integration with SugarCRM9.759 Ratings00 Ratings
Third-party software integrations9.037 Ratings00 Ratings
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
ActiveCampaign
-
Ratings
NetFortris (discontinued)
7.8
90 Ratings
2% below category average
Hosted PBX00 Ratings7.058 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings6.046 Ratings
User templates00 Ratings6.82 Ratings
Call reports00 Ratings9.078 Ratings
Directory of employee names00 Ratings10.078 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
ActiveCampaign
-
Ratings
NetFortris (discontinued)
7.4
94 Ratings
12% below category average
Answering rules00 Ratings7.089 Ratings
Call recording00 Ratings7.067 Ratings
Call park00 Ratings6.073 Ratings
Call screening00 Ratings8.067 Ratings
Message alerts00 Ratings9.078 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
ActiveCampaign
-
Ratings
NetFortris (discontinued)
7.5
55 Ratings
6% below category average
Video conferencing00 Ratings7.017 Ratings
Audio conferencing00 Ratings8.054 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
ActiveCampaign
-
Ratings
NetFortris (discontinued)
9.0
55 Ratings
12% above category average
Mobile app for iOS00 Ratings9.046 Ratings
Mobile app for Android00 Ratings9.033 Ratings
Best Alternatives
ActiveCampaignNetFortris (discontinued)
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignNetFortris (discontinued)
Likelihood to Recommend
8.9
(699 ratings)
7.0
(108 ratings)
Likelihood to Renew
9.0
(25 ratings)
8.8
(16 ratings)
Usability
9.3
(62 ratings)
7.6
(8 ratings)
Availability
9.1
(5 ratings)
8.0
(4 ratings)
Performance
7.3
(5 ratings)
8.0
(2 ratings)
Support Rating
1.3
(41 ratings)
9.1
(7 ratings)
In-Person Training
9.1
(2 ratings)
8.0
(2 ratings)
Online Training
7.3
(1 ratings)
7.2
(4 ratings)
Implementation Rating
8.5
(14 ratings)
9.8
(4 ratings)
Configurability
6.4
(4 ratings)
9.7
(3 ratings)
Ease of integration
9.1
(4 ratings)
8.0
(1 ratings)
Product Scalability
1.0
(5 ratings)
8.1
(2 ratings)
Vendor post-sale
6.4
(4 ratings)
8.0
(1 ratings)
Vendor pre-sale
7.3
(4 ratings)
8.0
(1 ratings)
User Testimonials
ActiveCampaignNetFortris (discontinued)
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Discontinued Products
For Insurance agencies, small practices, small call centers, anyone that need call forwarding or work with his number remotely while away from office. I can't list all the things I'm gaining as a Fonality customer. From the installation process, the configuration phase with the technicians, the account managers, every Fonality employee was professional and savvy. I was a contact center specialist for more than 10 years and I can tell you that I've never been this happy with a service! Never! Probably if you need a more complex solution and you have an enterprise level company having your own hardware gives you more control over your calls and how to manage them. But again, I think that Fonality can cover most scenarios without the need of a huge investment.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
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Discontinued Products
  • From an administrator's perspective, Fonality makes administering the company's phone system easy. Configuration menus and setup options are logically structured and easy to understand.
  • Technical support has been very good. Early on in our deployment, we had some nagging voice quality issues which were network related. Fonality provided exceptional support even though it was not technically their issue. It is important to know ahead of time how well your vendors work with other vendors for integrated services like a VOIP telephone system. Fonality support demonstrated their patience and perseverance in helping us resolve our issues.
  • Although we don't use remote office capabilities much, the ability to set up phones on the system in remote locations has been a significant help to several of our departments.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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Discontinued Products
  • Bugginess - Some things just really need some tweaking. I had to get very creative with my call routing and hold music, because the in-queue announcements don't work right at all. For example, even set to 'play once' it would loop the 'you are the first caller' announcement over and over, and cause call drops. Or my caller-name ID, which shows the registered user's name on each line on outgoing calls, even though it's not set to such anywhere in the CP settings.
  • Support - I'll give them 50/50 on this. My experience with Verizon VCE was everyone playing hot potato with issues and saying it was the responsibility of another department, meaning several phone calls and lots of hold time. Fonality doesn't have that issue, I've never really been passed around or blown off. However, some of the 'offshore' CS reps are... wow. I spent about half a dozen emails back and forth with two of them, trying to figure out why queues I deleted from the CP randomly and consistently reappeared in the HUD. Most of those emails were spent trying to explain that no, my issue was NOT that I wanted to create those queues again in the CP.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Discontinued Products
We've already made a deep investment in the system hardware. We wouldn't be interested in another system at this point! And by the look of my colleagues faces when they see the HUD, I don't think we'd want to switch to a system that would limit us or take away any of these features! We may look at putting the server in the cloud, should internet outages prove to be such a common issue that it is preventing our other locations from functioning smoothly
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Discontinued Products
Overall excellent usability, with a few adjustments I feel this is the absolute best VoIP system out there. Just a clarification on the licences and limit the interface to reflect what licence we have. There should be a back or redunancy feature to Fonality Server, If there was a mistake we should be able to resort back to a usable state asap. Before implementing changes to the server, there should be a trial or sample of the changes to make sure it behaves as intended before effecting customer experience. It would be nice to have a demo version of Fonality interface so possible clients can truly evauluate the system. Because of the quality, it would have made it easier to convince the owners to make the transition sooner
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Discontinued Products
Fonality has been available to us 99% of the time. There have rarely been any lengthy outages. If any issues do occur, their support staff is available around the clock to help. This is important, since communication is a big part in our company and availability of the phone system is important in maintaining this reliability
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Discontinued Products
Fonality's performance is excellent. The phones work flawlessly and the calls are clear. It is a well put-together system that does not need daily support. It is not complex from a user standpoint, as most of our staff are quick to learn how to use the phones. More systems should strive to work as well as Fonality's
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Discontinued Products
Because of their customer support and their attention for details in our problems that we face during our initial stage. We simply love fonality just for the way we are treated when we reach them with our fonality issues - they take it seriously and resolve it as early as possible and the most important part is we dont need to keep on insisting them to do so.
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In-Person Training
ActiveCampaign
No answers on this topic
Discontinued Products
Training was provided by the in-house IT administrator. Fonality was able to provide support to the admin, who then assisted the users. It went smoothly and all the details and functions of the system were made available to the office staff. Any questions were answered promptly and if any issues did arise, Fonality was available to answer them
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Online Training
ActiveCampaign
No answers on this topic
Discontinued Products
Training was excellent, but most of what they had was webinars and not real world situation for our company's need. It would be better to have them remote in my local computer and test my system using inbound / outbound calls. This would have made it easier to learn and more relevant
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Discontinued Products
Everything from the installation to the implementation has been great with Fonality, there is a lot of freedom to how the system will operate but the freedom comes at a cost of more technical experience to make sure it is configured correctly. The staff is very helpful can will make sure that the system is setup correctly and work perfectly.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Discontinued Products
I have not used any other VoIP system that I have been paying for. I hope that Fonality proves itself enough to where I will not have to switch. So far, for the price and the functionality, this is my recommendation for small businesses. I might recommend going with a more high end phone to increase functionality, but other than that, the system is one I would definitely recommend.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Discontinued Products
It is easy to scale this system, as long as you have the proper technical staff available to support it. Adding users and phones is straightforward. The main work involves having the physical network in place and configuring the networking equipment. Overall, it is not that difficult as long as all of this is in place.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Discontinued Products
  • We are still new to Fonality, but having the flexability has proven quite successful thus far.
  • The management of incoming calls and voicemail messages has really helped us to be able to follow up with potential clients.
  • The service at Fonality helped our new business take a leap into 2017, and we expect much growth with the continued use of Fonality.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

NetFortris (discontinued) Screenshots

Screenshot of Fonality's Heads Up Display (HUD) Web dashboard is home base for connecting with colleagues and customers.Screenshot of Chatting is easy in HUD as they are easily launched by hovering over a fellow user's avatar. Chats are also available within Groups and Conferences.Screenshot of Managers with Fonality's Advance Call Center license can Barge, Monitor, or Whisper with one click. Useful for training, customer insights, and quality assurance. Real-time call queue information is shown in the Dock area to the right.Screenshot of Every Fonality system comes with voicemail boxes for all users, but with optional Voicemail Transcription you'll never have to listen to a voicemail again. Transcribed voicemails are delivered in HUD and via email.