ActiveCampaign vs Omnisend | TrustRadius

What users are saying about

Score 8.9 out of 10

Based on 324 reviews and ratings

Score 8.1 out of 10

Based on 8 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Omnisend

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Omnisend

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Omnisend

Calendaring

Event/webinar marketing

ActiveCampaign

Omnisend

Social sharing and campaigns

Social profile integration

ActiveCampaign

Omnisend

Dashboards

Standard reports

Custom reports

ActiveCampaign

Omnisend

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.

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President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Cons

It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.

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Co-Owner

Terroir Seeds | Underwood GardensHorticulture, 1-10 employees

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Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
Would like to see more sample templates and campaigns.

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Verified User

Partner in Information Technology

Automotive Company, 51-200 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 8 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.0

Based on 24 answers

Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.2

Based on 2 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 7.6

Based on 2 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 8.1

Based on 26 answers

The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription

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Verified User

Executive in Corporate

E-Learning Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

ActiveCampaign 7.0

Based on 3 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

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Verified User

Consultant in Other

Writing & Editing Company, 1-10 employees

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At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time

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Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Scalability

ActiveCampaign 9.2

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.

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Editor & Publisher

FinancialCyclesWeekly.comPublishing, 1-10 employees

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Omnisend has assisted with getting the word out
Great structure on templates making the company look very professional.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Screenshots

See All (5) ActiveCampaign Screenshots

See All (8) Omnisend Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

$16*

* Month

Omnisend Editions & Modules

Edition

Free plan	$0
Standard plan	$16
Pro plan	$99
Enterprise plan	Custom pricing

Additional Pricing Details

—

Rating Summary

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

ActiveCampaign

Omnisend

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