What users are saying about

ActiveCampaign vs Omnisend

ActiveCampaign
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Top Rated
809 Ratings
Omnisend
19 Ratings

ActiveCampaign

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Top Rated
809 Ratings
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Score 8.6 out of 100

Based on 809 reviews and ratings

Omnisend

19 Ratings
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Score 7.4 out of 100

Based on 19 reviews and ratings

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
6.9

Omnisend

69%
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

8.0
80%
545 Ratings
6.1
61%
5 Ratings

Dynamic content

8.4
84%
483 Ratings
7.1
71%
5 Ratings

Ability to test dynamic content

8.2
82%
437 Ratings
6.6
66%
5 Ratings

Landing pages

7.3
73%
307 Ratings
6.6
66%
3 Ratings

A/B testing

8.6
86%
351 Ratings
6.6
66%
4 Ratings

Mobile optimization

8.4
84%
492 Ratings
6.6
66%
3 Ratings

Email deliverability reporting

9.2
92%
634 Ratings
6.1
61%
8 Ratings

List management

8.9
89%
610 Ratings
7.6
76%
5 Ratings

Triggered drip sequences

9.0
90%
537 Ratings
9.0
90%
3 Ratings

Lead Management

8.7

ActiveCampaign

87%

Omnisend

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
459 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
336 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
376 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
332 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Omnisend

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
275 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
267 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Omnisend

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
241 Ratings
N/A
0 Ratings

Social profile integration

8.5
85%
236 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%
5.9

Omnisend

59%
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.7
87%
558 Ratings
6.1
61%
4 Ratings

Standard reports

8.8
88%
548 Ratings
6.1
61%
5 Ratings

Custom reports

8.5
85%
350 Ratings
5.6
56%
2 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Omnisend

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
367 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.5
85%
247 Ratings
N/A
0 Ratings

Customizability

8.8
88%
387 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
81 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
50 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
6.6

Omnisend

66%
Omnisend ranks higher in 4/4 features
Omnisend ranks higher in 4/4 features

Link Tracking

N/A
0 Ratings
7.1
71%
2 Ratings

Image Validation

N/A
0 Ratings
6.5
65%
2 Ratings

Inbox Display

N/A
0 Ratings
6.6
66%
2 Ratings

Email Previews

N/A
0 Ratings
6.1
61%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

ActiveCampaign

91%
628 Ratings
6.6

Omnisend

66%
5 Ratings

Likelihood to Renew

8.9

ActiveCampaign

89%
18 Ratings

Omnisend

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
33 Ratings

Omnisend

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Omnisend

N/A
0 Ratings

Performance

6.9

ActiveCampaign

69%
4 Ratings

Omnisend

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
37 Ratings

Omnisend

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Omnisend

N/A
0 Ratings

Implementation Rating

8.6

ActiveCampaign

86%
10 Ratings

Omnisend

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Omnisend

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.

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Cherian Koshy | TrustRadius Reviewer
Cherian Koshy
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Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

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Lisa Korston | TrustRadius Reviewer
Lisa Korston
View all 5 answers on this topic

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.

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Bill Kerschbaum | TrustRadius Reviewer
Bill Kerschbaum
View all 628 answers on this topic

Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.

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Daniel Cooper | TrustRadius Reviewer
Daniel Cooper
View all 5 answers on this topic

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.

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Jack Foster | TrustRadius Reviewer
Jack Foster
View all 628 answers on this topic

Omnisend

  • More options to customize emails.
  • Better customer service.
  • Email scheduling.

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Tatiana Balletti | TrustRadius Reviewer
Tatiana Balletti
View all 5 answers on this topic

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details
—

Omnisend

General

Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
Required
$16

Starting Price

$0

Omnisend Editions & Modules

Edition
Free plan$0
Pro plan$59
Standard plan$16
  1. none
Additional Pricing Details
Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V | TrustRadius Reviewer
page V
View all 18 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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Matt Dickerson | TrustRadius Reviewer
Matt Dickerson
View all 33 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Michelle Hill | TrustRadius Reviewer
Michelle Hill
View all 4 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Michelle Hill | TrustRadius Reviewer
Michelle Hill
View all 4 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson | TrustRadius Reviewer
Chesare Johnson
View all 37 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie | TrustRadius Reviewer
William Ainslie
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Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.

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Robin Waite | TrustRadius Reviewer
Robin Waite
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Omnisend

By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.

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Anonymous | TrustRadius Reviewer
Verified User
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Scalability

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!

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Michelle Hill | TrustRadius Reviewer
Michelle Hill
View all 4 answers on this topic

Omnisend

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.

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Wendy Brodeur | TrustRadius Reviewer
Wendy Brodeur
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Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.

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Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Screenshots

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