What users are saying about
ActiveCampaign
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Top Rated
809 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 809 reviews and ratings
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 19 reviews and ratings
Feature Set Ratings
- ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
8.5
ActiveCampaign
85%
6.9
Omnisend
69%
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features
WYSIWYG email editor
8.0
80%
545 Ratings
6.1
61%
5 Ratings
Dynamic content
8.4
84%
483 Ratings
7.1
71%
5 Ratings
Ability to test dynamic content
8.2
82%
437 Ratings
6.6
66%
5 Ratings
Landing pages
7.3
73%
307 Ratings
6.6
66%
3 Ratings
A/B testing
8.6
86%
351 Ratings
6.6
66%
4 Ratings
Mobile optimization
8.4
84%
492 Ratings
6.6
66%
3 Ratings
Email deliverability reporting
9.2
92%
634 Ratings
6.1
61%
8 Ratings
List management
8.9
89%
610 Ratings
7.6
76%
5 Ratings
Triggered drip sequences
9.0
90%
537 Ratings
9.0
90%
3 Ratings
Lead Management
8.7
ActiveCampaign
87%
Omnisend
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
459 Ratings
N/A
0 Ratings
Lead scoring and grading
8.6
86%
336 Ratings
N/A
0 Ratings
Data quality management
8.6
86%
376 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
332 Ratings
N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%
Omnisend
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
275 Ratings
N/A
0 Ratings
Event/webinar marketing
8.6
86%
267 Ratings
N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%
Omnisend
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.7
87%
241 Ratings
N/A
0 Ratings
Social profile integration
8.5
85%
236 Ratings
N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%
5.9
Omnisend
59%
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards
8.7
87%
558 Ratings
6.1
61%
4 Ratings
Standard reports
8.8
88%
548 Ratings
6.1
61%
5 Ratings
Custom reports
8.5
85%
350 Ratings
5.6
56%
2 Ratings
Platform & Infrastructure
8.8
ActiveCampaign
88%
Omnisend
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
367 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.5
85%
247 Ratings
N/A
0 Ratings
Customizability
8.8
88%
387 Ratings
N/A
0 Ratings
Integration with Salesforce.com
8.8
88%
81 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
8.8
88%
54 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.7
87%
50 Ratings
N/A
0 Ratings
Pre-Send Testing
ActiveCampaign
Feature Set Not Supported
N/A
6.6
Omnisend
66%
Omnisend ranks higher in 4/4 features
Omnisend ranks higher in 4/4 features
Link Tracking
N/A
0 Ratings
7.1
71%
2 Ratings
Image Validation
N/A
0 Ratings
6.5
65%
2 Ratings
Inbox Display
N/A
0 Ratings
6.6
66%
2 Ratings
Email Previews
N/A
0 Ratings
6.1
61%
2 Ratings
Attribute Ratings
- ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.1
ActiveCampaign
91%
628 Ratings
6.6
Omnisend
66%
5 Ratings
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings
Omnisend
N/A
0 Ratings
Usability
8.2
ActiveCampaign
82%
33 Ratings
Omnisend
N/A
0 Ratings
Availability
9.1
ActiveCampaign
91%
4 Ratings
Omnisend
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings
Omnisend
N/A
0 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings
Omnisend
N/A
0 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating
Omnisend
N/A
0 Ratings
Implementation Rating
8.6
ActiveCampaign
86%
10 Ratings
Omnisend
N/A
0 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings
Omnisend
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
CDO (Chief Development Officer)
Cherian Koshy (Personal Brand)Fundraising, 1-10 employees
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Marketing Director
Korstan CosmeticsApparel & Fashion, 1-10 employees
Pros
ActiveCampaign
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Omnisend
- Provides a campaign booster to improve open and click rates
- Gathering of post-sale customer feedback
- Integrated SMS automation
- Reduces manual tasks by use of pre-built marketing automation workflows.
Digital Marketing Specialist
SyscoFood & Beverages, 10,001+ employees
Cons
ActiveCampaign
- I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
- It could be a little bit easier to find pricing online.
- Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Omnisend
- More options to customize emails.
- Better customer service.
- Email scheduling.
Online Marketing Manager
CBD Essentials USAConsumer Goods, 1-10 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Omnisend
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Required
$16
Starting Price
$0
Omnisend Editions & Modules
Edition
Free plan | $0 |
---|---|
Pro plan | $59 |
Standard plan | $16 |
- none
Additional Pricing Details
Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Omnisend
No score
No answers yet
No answers on this topic
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Implementation Rating
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.

Verified User
Employee in Corporate
Construction Company, 1-10 employeesScalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Omnisend
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- ActiveCampaign saved us thousands of dollars over our previous CRM platform.
- We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
- We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
- We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
- ActiveCampaign Automations save us a significant amount of time.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Omnisend
- Within the first month we has return customers placing larger orders.
- Very easy for anyone on the team to set up, modify.
- Reporting for management is easy.

Verified User
Partner in Information Technology
Automotive Company, 51-200 employees