What users are saying about
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Top Rated
324 Ratings
8 Ratings

ActiveCampaign

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Top Rated
324 Ratings
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Score 8.9 out of 100
8 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveCampaign

[ActiveCampaign] is well suited for companies that need a really robust email automation tool that's easy to setup and use. It's great if you're running webinar funnels or other funnels where there are multiple different places for contacts to "fall out" and you rely on email marketing to get those contacts to re-enter the funnel in the right place. Th automation tools in [ActiveCampaign] make it easy to pinpoint exactly where a contact has left the funnel and intelligently push them back to where they left from.
Anonymous | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Omnisend
8.5
WYSIWYG email editor
ActiveCampaign
8.2
Omnisend
6.0
Dynamic content
ActiveCampaign
8.4
Omnisend
8.0
Ability to test dynamic content
ActiveCampaign
8.1
Omnisend
8.0
Landing pages
ActiveCampaign
7.1
Omnisend
10.0
A/B testing
ActiveCampaign
8.6
Omnisend
8.0
Mobile optimization
ActiveCampaign
8.2
Omnisend
10.0
Email deliverability reporting
ActiveCampaign
8.8
Omnisend
8.0
List management
ActiveCampaign
8.6
Omnisend
10.0
Triggered drip sequences
ActiveCampaign
9.3
Omnisend
8.8

Lead Management

ActiveCampaign
8.0
Omnisend
Lead nurturing
ActiveCampaign
7.9
Omnisend
Lead scoring and grading
ActiveCampaign
8.0
Omnisend
Data quality management
ActiveCampaign
7.6
Omnisend
Automated sales alerts and tasks
ActiveCampaign
8.5
Omnisend

Campaign Management

ActiveCampaign
7.9
Omnisend
Calendaring
ActiveCampaign
7.1
Omnisend
Event/webinar marketing
ActiveCampaign
8.7
Omnisend

Social Media Marketing

ActiveCampaign
8.2
Omnisend
Social sharing and campaigns
ActiveCampaign
8.8
Omnisend
Social profile integration
ActiveCampaign
7.6
Omnisend

Reporting & Analytics

ActiveCampaign
8.0
Omnisend
9.2
Dashboards
ActiveCampaign
8.1
Omnisend
9.4
Standard reports
ActiveCampaign
7.9
Omnisend
9.0
Custom reports
ActiveCampaign
7.9
Omnisend

Platform & Infrastructure

ActiveCampaign
8.4
Omnisend
API
ActiveCampaign
8.7
Omnisend
Role-based workflow & approvals
ActiveCampaign
7.8
Omnisend
Customizability
ActiveCampaign
8.8
Omnisend
Integration with Salesforce.com
ActiveCampaign
8.2
Omnisend
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.5
Omnisend
Integration with SugarCRM
ActiveCampaign
8.3
Omnisend

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 24 answers
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Chesare Johnson | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.6
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.1
Based on 26 answers
The chat is great and it’s pretty fast, I personally would like a phone agent at times to facilitate the process yet that’s just my preference; Again, the chat agents are quick, effective and do the actual work that support agents are hired to do. I’m happy with my subscription
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.0
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    ActiveCampaign
    9.1
    Omnisend
    9.0

    Likelihood to Renew

    ActiveCampaign
    9.1
    Omnisend

    Usability

    ActiveCampaign
    8.0
    Omnisend

    Reliability and Availability

    ActiveCampaign
    9.2
    Omnisend

    Performance

    ActiveCampaign
    7.6
    Omnisend

    Support Rating

    ActiveCampaign
    8.1
    Omnisend

    Implementation Rating

    ActiveCampaign
    7.0
    Omnisend

    Scalability

    ActiveCampaign
    9.2
    Omnisend

    Add comparison