What users are saying about
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Top Rated
705 Ratings
3 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 10 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

PlanPlus

I would recommend this for businesses that have the time to invest in doing things the right way. Garbage in equals garbage out. If you can get over the somewhat steep learning curve and adopting their process this product would be a good fit. If you are short on time (and maybe cash) you may want to look for a simpler and less expensive solution.
James DiPilla | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
PlanPlus
WYSIWYG email editor
ActiveCampaign
8.1
PlanPlus
Dynamic content
ActiveCampaign
8.6
PlanPlus
Ability to test dynamic content
ActiveCampaign
8.1
PlanPlus
Landing pages
ActiveCampaign
7.2
PlanPlus
A/B testing
ActiveCampaign
8.7
PlanPlus
Mobile optimization
ActiveCampaign
8.4
PlanPlus
Email deliverability reporting
ActiveCampaign
9.0
PlanPlus
List management
ActiveCampaign
8.9
PlanPlus
Triggered drip sequences
ActiveCampaign
9.3
PlanPlus

Lead Management

ActiveCampaign
8.5
PlanPlus
Lead nurturing
ActiveCampaign
8.8
PlanPlus
Lead scoring and grading
ActiveCampaign
8.3
PlanPlus
Data quality management
ActiveCampaign
8.4
PlanPlus
Automated sales alerts and tasks
ActiveCampaign
8.6
PlanPlus

Campaign Management

ActiveCampaign
8.3
PlanPlus
Calendaring
ActiveCampaign
8.0
PlanPlus
Event/webinar marketing
ActiveCampaign
8.6
PlanPlus

Social Media Marketing

ActiveCampaign
8.6
PlanPlus
Social sharing and campaigns
ActiveCampaign
8.7
PlanPlus
Social profile integration
ActiveCampaign
8.5
PlanPlus

Reporting & Analytics

ActiveCampaign
8.6
PlanPlus
Dashboards
ActiveCampaign
8.7
PlanPlus
Standard reports
ActiveCampaign
8.7
PlanPlus
Custom reports
ActiveCampaign
8.5
PlanPlus

Platform & Infrastructure

ActiveCampaign
8.8
PlanPlus
API
ActiveCampaign
9.0
PlanPlus
Role-based workflow & approvals
ActiveCampaign
8.5
PlanPlus
Customizability
ActiveCampaign
8.7
PlanPlus
Integration with Salesforce.com
ActiveCampaign
8.8
PlanPlus
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
PlanPlus
Integration with SugarCRM
ActiveCampaign
8.8
PlanPlus

Sales Force Automation

ActiveCampaign
PlanPlus
8.6
Customer data management / contact management
ActiveCampaign
PlanPlus
10.0
Workflow management
ActiveCampaign
PlanPlus
9.0
Territory management
ActiveCampaign
PlanPlus
7.0
Opportunity management
ActiveCampaign
PlanPlus
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
PlanPlus
10.0
Contract management
ActiveCampaign
PlanPlus
7.0
Quote & order management
ActiveCampaign
PlanPlus
5.0
Interaction tracking
ActiveCampaign
PlanPlus
10.0
Channel / partner relationship management
ActiveCampaign
PlanPlus
9.0

Customer Service & Support

ActiveCampaign
PlanPlus
9.0
Case management
ActiveCampaign
PlanPlus
9.0
Call center management
ActiveCampaign
PlanPlus
9.0
Help desk management
ActiveCampaign
PlanPlus
9.0

Marketing Automation

ActiveCampaign
PlanPlus
10.0
Lead management
ActiveCampaign
PlanPlus
10.0
Email marketing
ActiveCampaign
PlanPlus
10.0

CRM Project Management

ActiveCampaign
PlanPlus
9.7
Task management
ActiveCampaign
PlanPlus
10.0
Billing and invoicing management
ActiveCampaign
PlanPlus
9.0
Reporting
ActiveCampaign
PlanPlus
10.0

CRM Reporting & Analytics

ActiveCampaign
PlanPlus
9.7
Forecasting
ActiveCampaign
PlanPlus
10.0
Pipeline visualization
ActiveCampaign
PlanPlus
10.0
Customizable reports
ActiveCampaign
PlanPlus
9.0

Customization

ActiveCampaign
PlanPlus
8.5
Custom fields
ActiveCampaign
PlanPlus
10.0
Custom objects
ActiveCampaign
PlanPlus
9.0
Scripting environment
ActiveCampaign
PlanPlus
8.0
API for custom integration
ActiveCampaign
PlanPlus
7.0

Security

ActiveCampaign
PlanPlus
7.0
Single sign-on capability
ActiveCampaign
PlanPlus
6.0
Role-based user permissions
ActiveCampaign
PlanPlus
8.0

Social CRM

ActiveCampaign
PlanPlus
8.0
Social data
ActiveCampaign
PlanPlus
8.0
Social engagement
ActiveCampaign
PlanPlus
8.0

Integrations with 3rd-party Software

ActiveCampaign
PlanPlus
9.5
Marketing automation
ActiveCampaign
PlanPlus
10.0
Compensation management
ActiveCampaign
PlanPlus
9.0

Platform

ActiveCampaign
PlanPlus
8.0
Mobile access
ActiveCampaign
PlanPlus
8.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

PlanPlus

  • Weekly and Monthly Planner is very productive.
  • Task Delegation and Pipeline Tracker are easy to use and efficient.
  • Goal Planning helped us as well to identify our chances.
Ulrich (Uli) Nielen | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

PlanPlus

  • When it came time to move on due to larger issues the friendliness was not there from the account reps. We did not leave due to them, but due to our growth and need for more.
  • The inability to make personalized the labels for our insurance terms.
Jim Grauel, Jr. | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

PlanPlus

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

PlanPlus

PlanPlus 8.0
Based on 1 answer
It's great once you get the hang of it. I feel like it could be cleaned up a little. Some elements could be moved around or hidden. Overall it's a solid UI
James DiPilla | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

PlanPlus

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

PlanPlus

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

PlanPlus

PlanPlus 10.0
Based on 1 answer
There are some cases where we just need something simple to get the job done. In our case, we needed a solution with a lot features for our complex setup. A lot of CRMs fell short. PlanPlus Online didn't. They had everything we needed. We didn't have to rely on multiple disparate solutions, and it was within our budget.
James DiPilla | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

PlanPlus

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

PlanPlus

PlanPlus Online is much nicer than Salesforce and also much faster.
Ulrich (Uli) Nielen | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

PlanPlus

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

PlanPlus

  • Better lead management
  • Increased lead efficiencies with drip programs
Jim Grauel, Jr. | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

PlanPlus

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$1,500

PlanPlus Editions & Modules

Edition
PlanPlus Online Planner Edition$69.991
PlanPlus Online Professional Edition$34.992
PlanPlus Online Business Edition$199.993
  1. Per/Year
  2. Per User per Month
  3. per 5 users/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
PlanPlus
10.0

Likelihood to Renew

ActiveCampaign
9.0
PlanPlus

Usability

ActiveCampaign
8.2
PlanPlus
8.0

Reliability and Availability

ActiveCampaign
9.1
PlanPlus

Performance

ActiveCampaign
8.6
PlanPlus

Support Rating

ActiveCampaign
6.5
PlanPlus
10.0

In-Person Training

ActiveCampaign
7.3
PlanPlus

Implementation Rating

ActiveCampaign
8.5
PlanPlus

Scalability

ActiveCampaign
8.8
PlanPlus

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