What users are saying about

ActiveCampaign<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
63 Ratings

PlanPlus

2 Ratings

ActiveCampaign<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

PlanPlus

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

PlanPlus

PlanPlus Online is great to split regional sales activities. PlanPlus Online is great in office environments but difficult to use on the road.
Ulrich (Uli) Nielen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
PlanPlus
WYSIWYG email editor
ActiveCampaign
7.7
PlanPlus
Dynamic content
ActiveCampaign
7.3
PlanPlus
Ability to test dynamic content
ActiveCampaign
7.4
PlanPlus
Landing pages
ActiveCampaign
6.7
PlanPlus
A/B testing
ActiveCampaign
7.1
PlanPlus
Mobile optimization
ActiveCampaign
7.7
PlanPlus
Email deliverability
ActiveCampaign
8.3
PlanPlus
List management
ActiveCampaign
8.1
PlanPlus
Triggered drip sequences
ActiveCampaign
9.3
PlanPlus

Reporting & Analytics

ActiveCampaign
7.0
PlanPlus
Dashboards
ActiveCampaign
7.0
PlanPlus
Standard reports
ActiveCampaign
7.2
PlanPlus
Custom reports
ActiveCampaign
6.7
PlanPlus

Sales Force Automation

ActiveCampaign
PlanPlus
7.2
Customer data management / contact management
ActiveCampaign
PlanPlus
8.0
Workflow management
ActiveCampaign
PlanPlus
7.0
Territory management
ActiveCampaign
PlanPlus
9.0
Opportunity management
ActiveCampaign
PlanPlus
6.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
PlanPlus
6.0
Contract management
ActiveCampaign
PlanPlus
7.0
Quote & order management
ActiveCampaign
PlanPlus
7.0
Interaction tracking
ActiveCampaign
PlanPlus
7.0
Channel / partner relationship management
ActiveCampaign
PlanPlus
8.0

Customer Service & Support

ActiveCampaign
PlanPlus
7.0
Case management
ActiveCampaign
PlanPlus
7.0
Call center management
ActiveCampaign
PlanPlus
8.0
Help desk management
ActiveCampaign
PlanPlus
6.0

Marketing Automation

ActiveCampaign
PlanPlus
6.5
Lead management
ActiveCampaign
PlanPlus
6.0
Email marketing
ActiveCampaign
PlanPlus
7.0

CRM Project Management

ActiveCampaign
PlanPlus
6.7
Task management
ActiveCampaign
PlanPlus
6.0
Billing and invoicing management
ActiveCampaign
PlanPlus
7.0
Reporting
ActiveCampaign
PlanPlus
7.0

CRM Reporting & Analytics

ActiveCampaign
PlanPlus
7.4
Forecasting
ActiveCampaign
PlanPlus
8.0
Pipeline visualization
ActiveCampaign
PlanPlus
7.0
Customizable reports
ActiveCampaign
PlanPlus
7.0

Customization

ActiveCampaign
PlanPlus
7.3
Custom fields
ActiveCampaign
PlanPlus
7.0
Custom objects
ActiveCampaign
PlanPlus
7.0
Scripting environment
ActiveCampaign
PlanPlus
8.0
API for custom integration
ActiveCampaign
PlanPlus
7.0

Security

ActiveCampaign
PlanPlus
7.0
Single sign-on capability
ActiveCampaign
PlanPlus
6.0
Role-based user permissions
ActiveCampaign
PlanPlus
8.0

Social CRM

ActiveCampaign
PlanPlus
7.0
Social data
ActiveCampaign
PlanPlus
7.0
Social engagement
ActiveCampaign
PlanPlus
7.0

Integrations with 3rd-party Software

ActiveCampaign
PlanPlus
7.0
Marketing automation
ActiveCampaign
PlanPlus
7.0
Compensation management
ActiveCampaign
PlanPlus
7.0

Platform

ActiveCampaign
PlanPlus
6.0
Mobile access
ActiveCampaign
PlanPlus
6.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Weekly and Monthly Planner is very productive.
  • Task Delegation and Pipeline Tracker are easy to use and efficient.
  • Goal Planning helped us as well to identify our chances.
Ulrich (Uli) Nielen profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • The synching did not always work well, especially for people on the road in remote areas.
  • Offline handling needs to be easier and faster.
  • Very complex CRM.
Ulrich (Uli) Nielen profile photo

Alternatives Considered

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo
PlanPlus Online is much nicer than Salesforce and also much faster.
Ulrich (Uli) Nielen profile photo

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • Good ROI on our international team.
  • Very good to track records and faster sales success when discipline is followed.
Ulrich (Uli) Nielen profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

PlanPlus

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$1,500*
1.  Up to 12 hours of Account Configuration Assistance Setup Include: Provision accounts and licenses (1hr), Kick-off Call (1 hr), and 10 additional hours of account configuration assistance to be used toward the following items, as needed by customers internal administrator: User Setup, Record Access, & Personal Preferences; Data Migration; Custom Fields & Page Layouts; Web-forms & Surveys; Views & Reports; Standard Sales Processes; Project Templates. Exact accomplishments may vary from this list based on Administrator's skills and requirements.
PlanPlus Editions & Modules
PlanPlus
Edition
PlanPlus Online Planner Edition
$69.991
PlanPlus Online Professional Edition
$34.992
PlanPlus Online Business Edition
$199.993
1. Per/Year
2. Per User per Month
3. per 5 users/per month
Additional Pricing Details