What users are saying about

ActiveCampaign

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Top Rated
71 Ratings
2 Ratings

ActiveCampaign

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Top Rated
71 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

PlanPlus

PlanPlus Online is great to split regional sales activities. PlanPlus Online is great in office environments but difficult to use on the road.
Ulrich (Uli) Nielen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
PlanPlus
WYSIWYG email editor
ActiveCampaign
7.7
PlanPlus
Dynamic content
ActiveCampaign
7.3
PlanPlus
Ability to test dynamic content
ActiveCampaign
7.4
PlanPlus
Landing pages
ActiveCampaign
6.7
PlanPlus
A/B testing
ActiveCampaign
7.1
PlanPlus
Mobile optimization
ActiveCampaign
7.7
PlanPlus
Email deliverability
ActiveCampaign
8.3
PlanPlus
List management
ActiveCampaign
8.2
PlanPlus
Triggered drip sequences
ActiveCampaign
9.3
PlanPlus

Reporting & Analytics

ActiveCampaign
7.0
PlanPlus
Dashboards
ActiveCampaign
7.0
PlanPlus
Standard reports
ActiveCampaign
7.2
PlanPlus
Custom reports
ActiveCampaign
6.8
PlanPlus

Sales Force Automation

ActiveCampaign
PlanPlus
7.2
Customer data management / contact management
ActiveCampaign
PlanPlus
8.0
Workflow management
ActiveCampaign
PlanPlus
7.0
Territory management
ActiveCampaign
PlanPlus
9.0
Opportunity management
ActiveCampaign
PlanPlus
6.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
PlanPlus
6.0
Contract management
ActiveCampaign
PlanPlus
7.0
Quote & order management
ActiveCampaign
PlanPlus
7.0
Interaction tracking
ActiveCampaign
PlanPlus
7.0
Channel / partner relationship management
ActiveCampaign
PlanPlus
8.0

Customer Service & Support

ActiveCampaign
PlanPlus
7.0
Case management
ActiveCampaign
PlanPlus
7.0
Call center management
ActiveCampaign
PlanPlus
8.0
Help desk management
ActiveCampaign
PlanPlus
6.0

Marketing Automation

ActiveCampaign
PlanPlus
6.5
Lead management
ActiveCampaign
PlanPlus
6.0
Email marketing
ActiveCampaign
PlanPlus
7.0

CRM Project Management

ActiveCampaign
PlanPlus
6.7
Task management
ActiveCampaign
PlanPlus
6.0
Billing and invoicing management
ActiveCampaign
PlanPlus
7.0
Reporting
ActiveCampaign
PlanPlus
7.0

CRM Reporting & Analytics

ActiveCampaign
PlanPlus
7.4
Forecasting
ActiveCampaign
PlanPlus
8.0
Pipeline visualization
ActiveCampaign
PlanPlus
7.0
Customizable reports
ActiveCampaign
PlanPlus
7.0

Customization

ActiveCampaign
PlanPlus
7.3
Custom fields
ActiveCampaign
PlanPlus
7.0
Custom objects
ActiveCampaign
PlanPlus
7.0
Scripting environment
ActiveCampaign
PlanPlus
8.0
API for custom integration
ActiveCampaign
PlanPlus
7.0

Security

ActiveCampaign
PlanPlus
7.0
Single sign-on capability
ActiveCampaign
PlanPlus
6.0
Role-based user permissions
ActiveCampaign
PlanPlus
8.0

Social CRM

ActiveCampaign
PlanPlus
7.0
Social data
ActiveCampaign
PlanPlus
7.0
Social engagement
ActiveCampaign
PlanPlus
7.0

Integrations with 3rd-party Software

ActiveCampaign
PlanPlus
7.0
Marketing automation
ActiveCampaign
PlanPlus
7.0
Compensation management
ActiveCampaign
PlanPlus
7.0

Platform

ActiveCampaign
PlanPlus
6.0
Mobile access
ActiveCampaign
PlanPlus
6.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Weekly and Monthly Planner is very productive.
  • Task Delegation and Pipeline Tracker are easy to use and efficient.
  • Goal Planning helped us as well to identify our chances.
Ulrich (Uli) Nielen profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • The synching did not always work well, especially for people on the road in remote areas.
  • Offline handling needs to be easier and faster.
  • Very complex CRM.
Ulrich (Uli) Nielen profile photo

Alternatives Considered

Main difference is the automations and number of integrations offered through ActiveCampaign. They offer extensive logic trees whereby you can automate entire campaigns based on customers' actions and reactions. MailChimp, as we've always used it, is better for one-off emails sent en masse but without the level of personal and automated follow up that Active Campaign allows.
Mitchell Terpstra profile photo
PlanPlus Online is much nicer than Salesforce and also much faster.
Ulrich (Uli) Nielen profile photo

Return on Investment

  • Used it for a wide variety of clients. Because pricing is so aggressive, it's hard not to have a positive ROI.
  • Ability to have CRM, email, web analytics (basic), SMS messaging, and others in a platform, allows companies access to these tools that they may not be able to afford if purchased ala carte.
Alden Dale profile photo
  • Good ROI on our international team.
  • Very good to track records and faster sales success when discipline is followed.
Ulrich (Uli) Nielen profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

PlanPlus

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$1,500*
1.  Up to 12 hours of Account Configuration Assistance Setup Include: Provision accounts and licenses (1hr), Kick-off Call (1 hr), and 10 additional hours of account configuration assistance to be used toward the following items, as needed by customers internal administrator: User Setup, Record Access, & Personal Preferences; Data Migration; Custom Fields & Page Layouts; Web-forms & Surveys; Views & Reports; Standard Sales Processes; Project Templates. Exact accomplishments may vary from this list based on Administrator's skills and requirements.
PlanPlus Editions & Modules
PlanPlus
Edition
PlanPlus Online Planner Edition
$69.991
PlanPlus Online Professional Edition
$34.992
PlanPlus Online Business Edition
$199.993
1. Per/Year
2. Per User per Month
3. per 5 users/per month
Additional Pricing Details