What users are saying about
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Top Rated
94 Ratings
2 Ratings

ActiveCampaign

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Top Rated
94 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 7 out of 101

Likelihood to Recommend

ActiveCampaign

This platform is a GREAT fit for almost any growing businesses or coach:
  • That has a minimum of 200 contacts (or that are planning on generating more very soon).
  • That has marketing and lead generation in place to grow their network.
  • That needs automated email marketing (automated messages sent out to potential, existing customers).
  • That wants to visualize their data (be able to see where potential customers are coming from.
  • That wants to integrate their email marketing with all other aspects of their business.
This isn't a great fit for brand new users to email:
  • If you are brand new to email marketing, need something super visual and super easy to use... ActiveCampaign may not be the best place to learn. It's mid-tech (some understanding needed) in order to execute these. The learning curve might prevent you from sending out emails altogether. Don't be intimidated, but if you're brand new, plan on asking for a bit of help.
  • If you're planning on building for the long-haul, then I would recommend this platform - just don't do the emails yourself. Hire this out to consultants or email marketers.
If you're an eCom business processing orders on Shopify, we recommend a different platform that is designed specifically for that use case.
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PlanPlus

PlanPlus Online is great to split regional sales activities. PlanPlus Online is great in office environments but difficult to use on the road.
Ulrich (Uli) Nielen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
PlanPlus
WYSIWYG email editor
ActiveCampaign
7.9
PlanPlus
Dynamic content
ActiveCampaign
7.9
PlanPlus
Ability to test dynamic content
ActiveCampaign
7.7
PlanPlus
Landing pages
ActiveCampaign
6.8
PlanPlus
A/B testing
ActiveCampaign
8.0
PlanPlus
Mobile optimization
ActiveCampaign
8.2
PlanPlus
Email deliverability
ActiveCampaign
8.7
PlanPlus
List management
ActiveCampaign
8.8
PlanPlus
Triggered drip sequences
ActiveCampaign
9.5
PlanPlus

Reporting & Analytics

ActiveCampaign
7.4
PlanPlus
Dashboards
ActiveCampaign
7.2
PlanPlus
Standard reports
ActiveCampaign
7.5
PlanPlus
Custom reports
ActiveCampaign
7.4
PlanPlus

Sales Force Automation

ActiveCampaign
PlanPlus
7.2
Customer data management / contact management
ActiveCampaign
PlanPlus
8.0
Workflow management
ActiveCampaign
PlanPlus
7.0
Territory management
ActiveCampaign
PlanPlus
9.0
Opportunity management
ActiveCampaign
PlanPlus
6.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
PlanPlus
6.0
Contract management
ActiveCampaign
PlanPlus
7.0
Quote & order management
ActiveCampaign
PlanPlus
7.0
Interaction tracking
ActiveCampaign
PlanPlus
7.0
Channel / partner relationship management
ActiveCampaign
PlanPlus
8.0

Customer Service & Support

ActiveCampaign
PlanPlus
7.0
Case management
ActiveCampaign
PlanPlus
7.0
Call center management
ActiveCampaign
PlanPlus
8.0
Help desk management
ActiveCampaign
PlanPlus
6.0

Marketing Automation

ActiveCampaign
PlanPlus
6.5
Lead management
ActiveCampaign
PlanPlus
6.0
Email marketing
ActiveCampaign
PlanPlus
7.0

CRM Project Management

ActiveCampaign
PlanPlus
6.7
Task management
ActiveCampaign
PlanPlus
6.0
Billing and invoicing management
ActiveCampaign
PlanPlus
7.0
Reporting
ActiveCampaign
PlanPlus
7.0

CRM Reporting & Analytics

ActiveCampaign
PlanPlus
7.4
Forecasting
ActiveCampaign
PlanPlus
8.0
Pipeline visualization
ActiveCampaign
PlanPlus
7.0
Customizable reports
ActiveCampaign
PlanPlus
7.0

Customization

ActiveCampaign
PlanPlus
7.3
Custom fields
ActiveCampaign
PlanPlus
7.0
Custom objects
ActiveCampaign
PlanPlus
7.0
Scripting environment
ActiveCampaign
PlanPlus
8.0
API for custom integration
ActiveCampaign
PlanPlus
7.0

Security

ActiveCampaign
PlanPlus
7.0
Single sign-on capability
ActiveCampaign
PlanPlus
6.0
Role-based user permissions
ActiveCampaign
PlanPlus
8.0

Social CRM

ActiveCampaign
PlanPlus
7.0
Social data
ActiveCampaign
PlanPlus
7.0
Social engagement
ActiveCampaign
PlanPlus
7.0

Integrations with 3rd-party Software

ActiveCampaign
PlanPlus
7.0
Marketing automation
ActiveCampaign
PlanPlus
7.0
Compensation management
ActiveCampaign
PlanPlus
7.0

Platform

ActiveCampaign
PlanPlus
6.0
Mobile access
ActiveCampaign
PlanPlus
6.0

Pros

ActiveCampaign

  • List Segmentation - With ActiveCampaign you get lots of options for list segmentation, including lists, tags and custom fields. Whether you're trying to beef up a marketing automation sequence or needing to respond to a special case situation on the fly, the capabilities here make your work a lot easier!
  • Marketing Automation - ActiveCampaign provides an easy-to-use flowchart system for creating and editing marketing automations. It tremendously enhances the overall power of this system.
  • Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists. Deliverability is particularly strong, and it's easy to track opens and clicks for specific contacts as well as for lists as a whole.
Tim Bost profile photo

PlanPlus

  • Drip marketing
  • Great customer service, Heather and Danielle were phenomenal!
  • Relatively easy to use, learn and personalize.
Jim Grauel, Jr. profile photo

Cons

ActiveCampaign

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo

PlanPlus

  • The synching did not always work well, especially for people on the road in remote areas.
  • Offline handling needs to be easier and faster.
  • Very complex CRM.
Ulrich (Uli) Nielen profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
The data that you get about your customers, especially for us because we are using Shopify Plus and it connects so perfectly, is priceless. We are saving almost $2500 per in just the use fee versus what we were using before, which is also a nice benefit. Everything we need it to handle it does perfectly well and we couldn't be happier.
No photo available

PlanPlus

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

PlanPlus

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

PlanPlus

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

PlanPlus

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V profile photo

PlanPlus

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

PlanPlus

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

PlanPlus

Initially went with PlanPlus Online due to cost and ease of getting started, plus the team was extremely accessible. Once we grew and saw the value of the CRM we switched the whole company over to Salesforce so we could integrate all of our systems into one.
Jim Grauel, Jr. profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
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PlanPlus

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo

PlanPlus

  • Good ROI on our international team.
  • Very good to track records and faster sales success when discipline is followed.
Ulrich (Uli) Nielen profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

PlanPlus

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$1,500*

* Up to 12 hours of Account Configuration Assistance Setup Include: Provision accounts and licenses (1hr), Kick-off Call (1 hr), and 10 additional hours of account configuration assistance to be used toward the following items, as needed by customers internal administrator: User Setup, Record Access, & Personal Preferences; Data Migration; Custom Fields & Page Layouts; Web-forms & Surveys; Views & Reports; Standard Sales Processes; Project Templates. Exact accomplishments may vary from this list based on Administrator's skills and requirements.

PlanPlus Editions & Modules

Edition
PlanPlus Online Planner Edition$69.991
PlanPlus Online Professional Edition$34.992
PlanPlus Online Business Edition$199.993
  1. Per/Year
  2. Per User per Month
  3. per 5 users/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
8.7
PlanPlus
7.0

Likelihood to Renew

ActiveCampaign
9.2
PlanPlus

Usability

ActiveCampaign
9.0
PlanPlus

Reliability and Availability

ActiveCampaign
10.0
PlanPlus

Performance

ActiveCampaign
10.0
PlanPlus

Support

ActiveCampaign
9.0
PlanPlus

Implementation

ActiveCampaign
10.0
PlanPlus

Scalability

ActiveCampaign
10.0
PlanPlus

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