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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Swag Pro

    Score8.5 out of 10
    N/APrintfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
    Pricing
    ActiveCampaignSwag Pro
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    ActiveCampaignSwag Pro
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    ActiveCampaignSwag Pro
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Printfection
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    97%
    Delivers good value for the price
    68 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    96%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    98%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    92%
    Implementation went as expected
    54 Answers
    Features
    ActiveCampaignSwag Pro
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    Swag Pro
    -
    Ratings
    WYSIWYG email editor8.4609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Swag Pro
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Swag Pro
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Swag Pro
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Swag Pro
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Swag Pro
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    Swag Pro
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignSwag Pro
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignSwag Pro
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.5
    (83 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    7.0
    (4 ratings)
    Usability
    9.3
    (66 ratings)
    8.5
    (6 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (3 ratings)
    Performance
    7.3
    (5 ratings)
    6.0
    (3 ratings)
    Support Rating
    1.3
    (42 ratings)
    4.0
    (82 ratings)
    In-Person Training
    9.1
    (2 ratings)
    8.2
    (1 ratings)
    Online Training
    7.3
    (1 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    8.2
    (3 ratings)
    Configurability
    6.4
    (4 ratings)
    5.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.3
    (2 ratings)
    Ease of integration
    9.1
    (4 ratings)
    9.1
    (1 ratings)
    Product Scalability
    1.0
    (5 ratings)
    5.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    7.7
    (2 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    8.3
    (2 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    8.3
    (2 ratings)
    User Testimonials
    ActiveCampaignSwag Pro
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Printfection
    B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
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    Printfection
    • The swag catalogue has lots of items to choose from and they try to source anything else you need
    • Takes care of the logistical challenges of getting swag to offices, events and to customers
    • Their customer team are really hands on and helpful
    Incentivized
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    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
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    Printfection
    • Their Giveaway feature was made some improvements but I would like to see it be more flexible
    • Being able to get more samples of products and printing prior to ordering
    • Swag photography/ items in stock in our closet- we had to provide photos of these items
    • Better updates on swag items that are low in stock
    Incentivized
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    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
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    Printfection
    We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
    Incentivized
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    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Printfection
    I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
    Incentivized
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    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
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    Printfection
    Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
    Incentivized
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    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
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    Printfection
    Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
    Incentivized
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    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
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    Printfection
    They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
    Incentivized
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    In-Person Training
    ActiveCampaign
    No answers on this topic
    Printfection
    Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
    Incentivized
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    Online Training
    ActiveCampaign
    No answers on this topic
    Printfection
    We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
    Incentivized
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Printfection
    Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
    **All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
    Incentivized
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    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
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    Printfection
    I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
    Incentivized
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    Contract Terms and Pricing Model
    ActiveCampaign
    No answers on this topic
    Printfection
    Simple pricing and easy to pitch to stakeholders
    Incentivized
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    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
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    Printfection
    Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
    Incentivized
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    Professional Services
    ActiveCampaign
    No answers on this topic
    Printfection
    There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
    Incentivized
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    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
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    Printfection
    • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
    • Our employees are more engaged using Printfection than they were with our previous tool.
    • Printfection helps with product design and research which saves me a ton of time when selecting new items.
    Incentivized
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    ScreenShots

    ActiveCampaign Screenshots

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