What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
11 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Slate, by Technolutions

Overall, [Technolutions] Slate has been an incredible CRM for our institution. It was easy to learn, and it does its job well. The ability for students to log back into a portal and see their application digitally has saved our staff a lot of time and effort. Previously, we had a web based application that didn't allow for applicants to be actively engaged in their application files and [Technolutions] Slate solved a real problem for us. It's affordable, intuitive and effective.
Ashley Watson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Slate, by Technolutions
WYSIWYG email editor
ActiveCampaign
8.1
Slate, by Technolutions
Dynamic content
ActiveCampaign
8.5
Slate, by Technolutions
Ability to test dynamic content
ActiveCampaign
8.0
Slate, by Technolutions
Landing pages
ActiveCampaign
7.1
Slate, by Technolutions
A/B testing
ActiveCampaign
8.7
Slate, by Technolutions
Mobile optimization
ActiveCampaign
8.2
Slate, by Technolutions
Email deliverability reporting
ActiveCampaign
8.9
Slate, by Technolutions
List management
ActiveCampaign
8.8
Slate, by Technolutions
Triggered drip sequences
ActiveCampaign
9.1
Slate, by Technolutions

Lead Management

ActiveCampaign
8.5
Slate, by Technolutions
Lead nurturing
ActiveCampaign
8.8
Slate, by Technolutions
Lead scoring and grading
ActiveCampaign
8.4
Slate, by Technolutions
Data quality management
ActiveCampaign
8.2
Slate, by Technolutions
Automated sales alerts and tasks
ActiveCampaign
8.6
Slate, by Technolutions

Campaign Management

ActiveCampaign
7.9
Slate, by Technolutions
Calendaring
ActiveCampaign
7.7
Slate, by Technolutions
Event/webinar marketing
ActiveCampaign
8.1
Slate, by Technolutions

Social Media Marketing

ActiveCampaign
8.3
Slate, by Technolutions
Social sharing and campaigns
ActiveCampaign
8.4
Slate, by Technolutions
Social profile integration
ActiveCampaign
8.1
Slate, by Technolutions

Reporting & Analytics

ActiveCampaign
8.5
Slate, by Technolutions
Dashboards
ActiveCampaign
8.5
Slate, by Technolutions
Standard reports
ActiveCampaign
8.6
Slate, by Technolutions
Custom reports
ActiveCampaign
8.3
Slate, by Technolutions

Platform & Infrastructure

ActiveCampaign
8.7
Slate, by Technolutions
API
ActiveCampaign
8.7
Slate, by Technolutions
Role-based workflow & approvals
ActiveCampaign
8.4
Slate, by Technolutions
Customizability
ActiveCampaign
8.6
Slate, by Technolutions
Integration with Salesforce.com
ActiveCampaign
8.6
Slate, by Technolutions
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Slate, by Technolutions
Integration with SugarCRM
ActiveCampaign
8.8
Slate, by Technolutions

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Slate, by Technolutions

  • Managing contacts.
  • Smart communications (drip email campaigns).
  • Real-time data management.
  • End-to-end control of product (or instance of).
  • Allows for easy to implement segmentation via smart rules and queries (data sets).
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Slate, by Technolutions

  • Some of their table structures are overly complex; don't necessarily conform to usual standards in relational databases. This is being addressed, but some oddities still exist.
Michele Thibodeau | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Slate, by Technolutions

Slate, by Technolutions 10.0
Based on 1 answer
It's incredibly usable and easy to figure out. It's modern and does exactly what we need for it to do
Ashley Watson | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Slate, by Technolutions

Slate, by Technolutions 9.0
Based on 1 answer
While I do wish they had actual representatives that we able to come to you for trainings for implementation and new users, I understand that a big draw is the money that is saved by instead investing in knowledgebase, which is it's online tutorials for different functions of Slate.
Ashley Watson | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Slate, by Technolutions

Other products can provide what you need to do your job, but can make doing your job more difficult, or even time-consuming. Slate gives you the ability to do your job and to do it well. It creates a means of doing your job efficiently and in a timely manner, creating shortcuts and better processes than other products.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Slate, by Technolutions

  • It has dismissed the need for outside services such as Wufoo and Active Campaign.
  • It has dismissed the admissions main use of an outdated "crm": ECAMS.
  • It has intertwined the way that we house everything from digital documents to interactions in a simpler interface.
Iliana Hernandez | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Slate, by Technolutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Slate, by Technolutions Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Slate, by Technolutions
9.4

Likelihood to Renew

ActiveCampaign
9.1
Slate, by Technolutions

Usability

ActiveCampaign
8.1
Slate, by Technolutions
10.0

Reliability and Availability

ActiveCampaign
9.1
Slate, by Technolutions

Performance

ActiveCampaign
8.6
Slate, by Technolutions

Support Rating

ActiveCampaign
6.7
Slate, by Technolutions
9.0

In-Person Training

ActiveCampaign
7.3
Slate, by Technolutions

Implementation Rating

ActiveCampaign
8.5
Slate, by Technolutions

Scalability

ActiveCampaign
8.8
Slate, by Technolutions

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