What users are saying about
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Top Rated
689 Ratings
10 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
10 Ratings
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Score 10 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Yesmail360i
9.9
WYSIWYG email editor
ActiveCampaign
8.1
Yesmail360i
9.9
Dynamic content
ActiveCampaign
8.5
Yesmail360i
9.9
Ability to test dynamic content
ActiveCampaign
8.0
Yesmail360i
9.9
Landing pages
ActiveCampaign
7.1
Yesmail360i
9.8
A/B testing
ActiveCampaign
8.7
Yesmail360i
9.9
Mobile optimization
ActiveCampaign
8.2
Yesmail360i
9.9
Email deliverability reporting
ActiveCampaign
8.9
Yesmail360i
10.0
List management
ActiveCampaign
8.8
Yesmail360i
9.9
Triggered drip sequences
ActiveCampaign
9.1
Yesmail360i
9.9

Lead Management

ActiveCampaign
8.5
Yesmail360i
Lead nurturing
ActiveCampaign
8.8
Yesmail360i
Lead scoring and grading
ActiveCampaign
8.4
Yesmail360i
Data quality management
ActiveCampaign
8.2
Yesmail360i
Automated sales alerts and tasks
ActiveCampaign
8.6
Yesmail360i

Campaign Management

ActiveCampaign
7.9
Yesmail360i
Calendaring
ActiveCampaign
7.7
Yesmail360i
Event/webinar marketing
ActiveCampaign
8.1
Yesmail360i

Social Media Marketing

ActiveCampaign
8.3
Yesmail360i
Social sharing and campaigns
ActiveCampaign
8.4
Yesmail360i
Social profile integration
ActiveCampaign
8.1
Yesmail360i

Reporting & Analytics

ActiveCampaign
8.5
Yesmail360i
9.9
Dashboards
ActiveCampaign
8.5
Yesmail360i
9.9
Standard reports
ActiveCampaign
8.6
Yesmail360i
9.9
Custom reports
ActiveCampaign
8.3
Yesmail360i
9.9

Platform & Infrastructure

ActiveCampaign
8.7
Yesmail360i
API
ActiveCampaign
8.7
Yesmail360i
Role-based workflow & approvals
ActiveCampaign
8.4
Yesmail360i
Customizability
ActiveCampaign
8.6
Yesmail360i
Integration with Salesforce.com
ActiveCampaign
8.6
Yesmail360i
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Yesmail360i
Integration with SugarCRM
ActiveCampaign
8.8
Yesmail360i

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Yesmail360i

  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Bobby Pierce | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Yesmail360i

  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Nicholas Black | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Yesmail360i

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Yesmail360i

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Yesmail360i

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Yesmail360i

We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
Lucas Powell | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Yesmail360i

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Yesmail360i

  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yesmail360i Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Yesmail360i
10.0

Likelihood to Renew

ActiveCampaign
9.1
Yesmail360i
3.9

Usability

ActiveCampaign
8.1
Yesmail360i
5.0

Reliability and Availability

ActiveCampaign
9.1
Yesmail360i

Performance

ActiveCampaign
8.6
Yesmail360i

Support Rating

ActiveCampaign
6.6
Yesmail360i
9.0

In-Person Training

ActiveCampaign
7.3
Yesmail360i

Implementation Rating

ActiveCampaign
8.5
Yesmail360i

Scalability

ActiveCampaign
8.8
Yesmail360i

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