What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Yesmail360i

10 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Yesmail360i

10 Ratings
Score 9.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.
No photo available

Yesmail360i

I would ask them how hands-on they will be with the tool and how important is having a support/account person only a phone call away. YM has been very good about making their people available to you on a personal level when you have issues.
Bobby Pierce profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Yesmail360i
9.2
WYSIWYG email editor
ActiveCampaign
7.7
Yesmail360i
9.1
Dynamic content
ActiveCampaign
7.4
Yesmail360i
9.1
Ability to test dynamic content
ActiveCampaign
7.5
Yesmail360i
9.5
Landing pages
ActiveCampaign
6.7
Yesmail360i
8.2
A/B testing
ActiveCampaign
7.2
Yesmail360i
9.1
Mobile optimization
ActiveCampaign
7.7
Yesmail360i
9.5
Email deliverability
ActiveCampaign
8.3
Yesmail360i
10.0
List management
ActiveCampaign
8.1
Yesmail360i
9.1
Triggered drip sequences
ActiveCampaign
9.3
Yesmail360i
9.1

Reporting & Analytics

ActiveCampaign
7.0
Yesmail360i
9.1
Dashboards
ActiveCampaign
7.1
Yesmail360i
9.1
Standard reports
ActiveCampaign
7.3
Yesmail360i
9.1
Custom reports
ActiveCampaign
6.7
Yesmail360i
9.1

Pros

  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
No photo available
  • Solutions that increase cross-marketing communication between marketers to get more revenue
  • This platform brings technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications
  • This is achieved in the real-time technology, actionable analytics, and campaign planning & execution into a single platform
Caitlin Birch profile photo

Cons

  • The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
  • The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
  • The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.
Brett Farr profile photo
  • Price
  • Loyalty attribute
  • Overwhelming for full service
Caitlin Birch profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Yesmail360i3.9
Based on 4 answers
It would be debatable but I would not recommend it
No photo available

Usability

No score
No answers yet
No answers on this topic
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

No score
No answers yet
No answers on this topic
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

We use ActiveCampaign and Infusionsoft heavily for our clients. It really depends on their business needs, but ActiveCampaign is much better suited for businesses just getting started with automation and who don't need all the bells and whistles of Infusionsoft. It also has native integrations with WooCommerce and Shopify, so that makes it easy/better for implementing e-commerce solutions.
Brett Farr profile photo
While yesmail was lacking in comparison to other products, we chose it because it was the easiest to integrate with our current systems
Nicholas Black profile photo

Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • Positive experience
Caitlin Birch profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details