What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
10 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
10 Ratings
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Score 10 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Yesmail360i

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider
Nicholas Black profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Yesmail360i
9.3
WYSIWYG email editor
ActiveCampaign
7.7
Yesmail360i
9.2
Dynamic content
ActiveCampaign
7.3
Yesmail360i
9.2
Ability to test dynamic content
ActiveCampaign
7.4
Yesmail360i
9.6
Landing pages
ActiveCampaign
6.7
Yesmail360i
8.4
A/B testing
ActiveCampaign
7.1
Yesmail360i
9.2
Mobile optimization
ActiveCampaign
7.7
Yesmail360i
9.6
Email deliverability
ActiveCampaign
8.3
Yesmail360i
10.0
List management
ActiveCampaign
8.1
Yesmail360i
9.2
Triggered drip sequences
ActiveCampaign
9.3
Yesmail360i
9.2

Reporting & Analytics

ActiveCampaign
7.0
Yesmail360i
9.2
Dashboards
ActiveCampaign
7.0
Yesmail360i
9.2
Standard reports
ActiveCampaign
7.2
Yesmail360i
9.2
Custom reports
ActiveCampaign
6.8
Yesmail360i
9.2

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
  • The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
  • The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
Annette Giordano profile photo

Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
No photo available
  • More proactive account management
  • Every minor change requires a new SOW
  • Would like more robust reporting, ability to export click maps, etc.
Lucas Powell profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Yesmail360i3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
No photo available

Usability

No score
No answers yet
No answers on this topic
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

No score
No answers yet
No answers on this topic
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.
Annette Giordano profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • Overall its had a negative impact on employee efficiency. We spend quite a bit of time troubleshooting with YesMail when this time could be spent in other areas.
  • There hasn't been much of a positive impact, overall our ROI with YesMail has been lackluster. It needs to be improved in a lot of ways before a positive ROI can be reached.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details