What users are saying about
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Top Rated
843 Ratings
12 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
12 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Yesmail360i ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
9.9

Yesmail360i

99%
Yesmail360i ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
9.9
99%
5 Ratings

Dynamic content

8.2
82%
497 Ratings
9.9
99%
3 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
9.9
99%
3 Ratings

Landing pages

7.4
74%
322 Ratings
9.8
98%
2 Ratings

A/B testing

8.6
86%
363 Ratings
9.9
99%
4 Ratings

Mobile optimization

8.4
84%
507 Ratings
9.9
99%
3 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
10.0
100%
6 Ratings

List management

8.9
89%
627 Ratings
9.9
99%
4 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
9.9
99%
3 Ratings

Lead Management

8.6

ActiveCampaign

86%

Yesmail360i

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Yesmail360i

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
274 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Yesmail360i

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
246 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
9.9

Yesmail360i

99%
Yesmail360i ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
9.9
99%
4 Ratings

Standard reports

8.8
88%
563 Ratings
9.9
99%
4 Ratings

Custom reports

8.4
84%
363 Ratings
9.9
99%
4 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Yesmail360i

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
398 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Renew, Usability
  • Yesmail360i is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
10.0

Yesmail360i

100%
8 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
3.9

Yesmail360i

39%
4 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
5.0

Yesmail360i

50%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings

Yesmail360i

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Yesmail360i

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
9.0

Yesmail360i

90%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Yesmail360i

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Yesmail360i

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Yesmail360i

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Yesmail360i

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Yesmail360i

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Yesmail360i

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Yesmail360i

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Yesmail Interactive

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Yesmail Interactive

  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Yesmail Interactive

  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Yesmail360i

Starting Price

Editions & Modules

Yesmail360i editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Yesmail Interactive

    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Yesmail Interactive

    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Yesmail Interactive

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Yesmail Interactive

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Yesmail Interactive

    Very easy to get a hold of an actual person and quick responses.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Yesmail Interactive

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Yesmail Interactive

    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Yesmail Interactive

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Yesmail Interactive

    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review

    Screenshots

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