AdDataExpress vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
SAP Sales Cloud
Score 8.5 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
AdDataExpressSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressSAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressSAP Sales Cloud
Features
AdDataExpressSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
13% below category average
SAP Sales Cloud
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
SAP Sales Cloud
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
SAP Sales Cloud
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
6% below category average
SAP Sales Cloud
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.4
144 Ratings
7% above category average
Customer data management / contact management00 Ratings8.3139 Ratings
Workflow management00 Ratings8.6140 Ratings
Territory management00 Ratings8.0125 Ratings
Opportunity management00 Ratings8.7137 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.1132 Ratings
Contract management00 Ratings8.1130 Ratings
Quote & order management00 Ratings8.5130 Ratings
Interaction tracking00 Ratings8.6131 Ratings
Channel / partner relationship management00 Ratings8.3126 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.6
124 Ratings
11% above category average
Case management00 Ratings8.4119 Ratings
Call center management00 Ratings8.8109 Ratings
Help desk management00 Ratings8.5111 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.1
128 Ratings
4% above category average
Lead management00 Ratings8.1127 Ratings
Email marketing00 Ratings8.1111 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.2
138 Ratings
6% above category average
Task management00 Ratings8.1130 Ratings
Billing and invoicing management00 Ratings8.2110 Ratings
Reporting00 Ratings8.2128 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.3
136 Ratings
8% above category average
Forecasting00 Ratings8.2127 Ratings
Pipeline visualization00 Ratings8.7128 Ratings
Customizable reports00 Ratings8.1131 Ratings
Customization
Comparison of Customization features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.1
133 Ratings
5% above category average
Custom fields00 Ratings7.9133 Ratings
Custom objects00 Ratings7.9127 Ratings
Scripting environment00 Ratings8.5110 Ratings
API for custom integration00 Ratings8.1119 Ratings
Security
Comparison of Security features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
9.1
136 Ratings
8% above category average
Single sign-on capability00 Ratings9.2129 Ratings
Role-based user permissions00 Ratings9.0130 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.8
97 Ratings
17% above category average
Social data00 Ratings8.797 Ratings
Social engagement00 Ratings9.093 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.4
114 Ratings
12% above category average
Marketing automation00 Ratings8.2110 Ratings
Compensation management00 Ratings8.592 Ratings
Platform
Comparison of Platform features of Product A and Product B
AdDataExpress
-
Ratings
SAP Sales Cloud
8.2
118 Ratings
8% above category average
Mobile access00 Ratings8.2118 Ratings
Best Alternatives
AdDataExpressSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressSAP Sales Cloud
Likelihood to Recommend
7.0
(2 ratings)
8.3
(149 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(14 ratings)
Usability
-
(0 ratings)
7.0
(9 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(2 ratings)
Support Rating
-
(0 ratings)
6.0
(13 ratings)
Online Training
-
(0 ratings)
9.1
(3 ratings)
Implementation Rating
-
(0 ratings)
7.9
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.5
(111 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AdDataExpressSAP Sales Cloud
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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SAP
1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
List Partners
No answers on this topic
SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
List Partners
No answers on this topic
SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
List Partners
No answers on this topic
SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Support Rating
List Partners
No answers on this topic
SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
List Partners
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
List Partners
No answers on this topic
SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
List Partners
No answers on this topic
SAP
We can effectively manage sales and achieve scalable segmentation and targeting with SAP Sales Cloud, all with little training required. The program is incredibly user-friendly and enables additional ERP system integration. The automated authorization system, which has made permissions management easier and can be implemented in the cloud by several cloud service tenants—each of whom is a cloud service provider—was something I really appreciated. For users who don't want to click on three links to launch each relevant CRM program, this is quite helpful.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization