What users are saying about
Top Rated
340 Ratings
63 Ratings
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Score 8.4 out of 100
Top Rated
340 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Sprout Social
Data Transfer
Adobe Advertising Cloud
9.1
Sprout Social
DSP integration
Adobe Advertising Cloud
9.5
Sprout Social

Ad Campaigns

Adobe Advertising Cloud
8.0
Sprout Social
Ad campaign creation
Adobe Advertising Cloud
7.7
Sprout Social
Ad deployment
Adobe Advertising Cloud
7.9
Sprout Social
Display advertising
Adobe Advertising Cloud
7.9
Sprout Social
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Sprout Social
Sequence targeting
Adobe Advertising Cloud
8.4
Sprout Social

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Sprout Social
Ad dashboards
Adobe Advertising Cloud
9.1
Sprout Social
Ad performance reports
Adobe Advertising Cloud
9.0
Sprout Social
Ad conversion tracking
Adobe Advertising Cloud
9.0
Sprout Social
Ad attribution reporting
Adobe Advertising Cloud
9.1
Sprout Social
Cross-channel ad management
Adobe Advertising Cloud
8.8
Sprout Social
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Sprout Social

Listening/monitoring

Adobe Advertising Cloud
Sprout Social
7.7
Boolean keyword searches
Adobe Advertising Cloud
Sprout Social
8.2
Filtering out noise/spam
Adobe Advertising Cloud
Sprout Social
6.8
Sentiment analysis
Adobe Advertising Cloud
Sprout Social
7.3
Broad channel coverage
Adobe Advertising Cloud
Sprout Social
8.4

Publishing

Adobe Advertising Cloud
Sprout Social
7.7
Content planning and scheduling
Adobe Advertising Cloud
Sprout Social
7.8
Audience targeting
Adobe Advertising Cloud
Sprout Social
7.7
Content optimization
Adobe Advertising Cloud
Sprout Social
7.7
Workflow management
Adobe Advertising Cloud
Sprout Social
7.7

Engagement

Adobe Advertising Cloud
Sprout Social
7.7
Automated routing and prioritization
Adobe Advertising Cloud
Sprout Social
8.0
Customer interaction histories
Adobe Advertising Cloud
Sprout Social
7.7
Bulk actions
Adobe Advertising Cloud
Sprout Social
7.5

Marketing

Adobe Advertising Cloud
Sprout Social
7.4
Lead generation
Adobe Advertising Cloud
Sprout Social
7.6
Content marketing
Adobe Advertising Cloud
Sprout Social
8.7
Paid media management
Adobe Advertising Cloud
Sprout Social
6.2
Campaigns and promotions
Adobe Advertising Cloud
Sprout Social
7.2

Channel coverage/integration

Adobe Advertising Cloud
Sprout Social
7.9
Twitter
Adobe Advertising Cloud
Sprout Social
9.1
Facebook
Adobe Advertising Cloud
Sprout Social
8.6
LinkedIn
Adobe Advertising Cloud
Sprout Social
7.9
Google+
Adobe Advertising Cloud
Sprout Social
5.4
Instagram
Adobe Advertising Cloud
Sprout Social
8.0
Pinterest
Adobe Advertising Cloud
Sprout Social
8.3
YouTube
Adobe Advertising Cloud
Sprout Social
8.0

Reporting/analytics

Adobe Advertising Cloud
Sprout Social
8.0
Campaign success analytics
Adobe Advertising Cloud
Sprout Social
8.2
Real-time tracking
Adobe Advertising Cloud
Sprout Social
8.4
Competitor analysis
Adobe Advertising Cloud
Sprout Social
7.3

Account management

Adobe Advertising Cloud
Sprout Social
8.1
Role-based user permissions & privileges
Adobe Advertising Cloud
Sprout Social
8.5
Mobile access
Adobe Advertising Cloud
Sprout Social
7.8

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Sprout Social

Sprout Social 5.6
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Sprout Social
7.6

Likelihood to Renew

Adobe Advertising Cloud
1.8
Sprout Social
6.2

Usability

Adobe Advertising Cloud
9.0
Sprout Social
5.6

Reliability and Availability

Adobe Advertising Cloud
Sprout Social
7.7

Performance

Adobe Advertising Cloud
Sprout Social
8.0

Support Rating

Adobe Advertising Cloud
3.8
Sprout Social
3.0

Online Training

Adobe Advertising Cloud
Sprout Social
7.3

Implementation Rating

Adobe Advertising Cloud
8.0
Sprout Social
8.9

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